- , , 100 Montgomery St. 10th Floor
- (555) 432-1000
- resumesample@example.com
Creative and results-driven marketing leader with 20 years of B2B experience driving sales and market growth, executing strategic initiatives, and building a reputable corporate brand in international and domestic markets. Customer focused leader with proven history of contributing to multi-million $ opportunity pipeline and revenue with targeted marketing campaigns.
Healthcare | SaaS | Construction | Telecom | Higher Ed | SLED | Manufacturing
|
|
Thermo Fisher Scientific Inc. – Raleigh, NC,
- From scratch, developed and implemented marketing foundation for Aeroflow Sleep (apnea) division including strategic planning, branding, positioning, messaging, campaigns, and demand/lead gen
- Developed innovative and targeted collateral to support overall sales and branding objectives, including videos, customer stories, brochures, direct mailers and internal forms/documentation
- Implemented email marketing strategies which increased revenue attribution from 11% to 20% for eCommerce site
- Built multi-touch email campaigns across full customer journey increasing conversion rates to over 25%
- Increased brand exposure and optimized target audience reach with PR firm resulting in 20+ press mentions with over 1 billion views
Thermo Fisher Scientific Inc. – Andover, MA,
Healthcare, Strategic Partnerships (06/2019-12/2019)
Healthcare, Higher Ed, SLED (07/2017-05/2019)
Healthcare (03/2016-06/2017)
- Built brand awareness and generated leads while managing marketing campaigns and programs for Healthcare, SLED, and Higher Ed markets
- Developed company brand messaging, technical/non-technical collateral (videos, articles, infographics, case studies, presentations, blogs, eBooks/brochures), tradeshows, speaking engagements, webinars, promotional strategies, and product commercialization
- Managed co-marketing initiatives with 20+ strategic partners and resellers
- Developed a multi-channel campaign leveraging video content that generated over $21M in opportunity pipeline
- Developed a content series featuring industry influencers that resulted in over $6M revenue
- Oversaw web content re-design that increased web traffic by 217%
- Developed email campaign that generated $10M in opportunity pipeline
- Vendor negotiations resulting in an average 25% cost savings on 3rd party advertising programs
- Developed and managed 3rd party content syndication
- Built and strengthened strategic relationships with leading industry associations, increasing brand awareness
Precision Castparts Corporation – Douglas, GA,
Marketing Manager (05/2013-02/2016)
Customer Service & Marketing Manager (02/2006-04/2013)
- Developed and implemented strategic marketing plans to support all critical business initiatives including sales growth, market penetration, customer retention, and market share
- Increased international market share with improved brand awareness and position in US and expansion into Canada and Mexico
- Coordinated trade shows, conferences, seminars, sales & marketing meetings, internal company events and community outreach events
- Assisted with global marketing efforts (Europe and China) including product launches, web management, newsletters, events
- Compiled product, market and customer data to forecast accurate sales and profit numbers
- Streamlined customer service and sales admin systems consistently achieving 98+% on-time delivery and 100+ vendor rating with top customers
- Created spare parts and after sales service price standards that increased gross margins by an average of 25%
- Assisted with key account management (contract negotiations, supply chain deliverables, and quarterly strategic reviews)
- Established technical support, field service support & after sales support programs that contributed to revenue goals
Trimite Powders Inc. – City, STATE,
Inside Sales & Marketing Manager (10/1999-01/2006)
Inside Sales Representative (01/1999-09/1999)
Accountant (06/1998-12/1998)
- Built, implemented and enhanced national marketing initiatives to maximize outreach and sales
- Established pricing structures and negotiated contracts with customers
- Prioritized daily workflows, including all inbound calls, quotes and sales related inquiries
- Trained and coached the inside sales team, managing the sales admin process to ensure revenue growth
- Investigated and resolved customer concerns and complaints
Converse College - Spartanburg, SC
By clicking Customize This Resume, you agree to our Terms of Use and Privacy Policy
Disclaimer
Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.
How this resume score
could be improved?
Many factors go into creating a strong resume. Here are a few tweaks that could improve the score of this resume:
resume Strength
- Formatting
- Length
- Personalization
- Strong Summary
- Target Job
Resume Overview
School Attended
- Converse College
Job Titles Held:
- Marketing Manager
- Marketing Manager
- North American Marketing Manager
- Inside Sales & Marketing Manager
Degrees
- Bachelor of Arts
By clicking Customize This Resume, you agree to our Terms of Use and Privacy Policy
