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Marketing Manager Resume Example

Resume Score: 80%

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MARKETING MANAGER
Professional Summary

Proficient Retail store manager, dedicated to hiring top-notch sales associates and maintaining smooth, efficient and highly successful store operations. Organized and effective at encouraging staff cooperation and productivity to meet and exceed objectives. A natural leader and analytical problem-solver with proven team building and management success.

Work History
Marketing Manager, 12/2016 to 12/2019St. John's Cheesecakes, Yakima, WA
  • Compiled product, market and customer data to forecast accurate sales and profit projections.
  • Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
  • Helped incorporate product changes to drive customer engagement and firm profits.
  • Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
  • Developed innovative and targeted collateral to support overall branding objectives.
  • Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
  • Capitalized on industry and marketplace trends to strategize solutions and enhance business operations.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Increased business growth outcomes by effectively collaborating with sales, service and financial departments.
  • Transformed corporate website and social media platforms to better engage customers and promote sales.
  • Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
  • Planned and directed off-site promotional events to attract guests to property.
  • Developed company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Provided support for executive leaders and provided detailed reports for business strategies, while cultivating partnerships with [Type] clients.
  • Grew new business connections by strategically networking with industry experts.
  • Executed optimal sales strategies to achieve commercial goals for [Location] market.
  • Achieved profitability goals by developing and implementing all [Location] commercial activities.
  • Oversaw and adhered to communications department budget.
  • Maximized branding initiatives by strengthening program outreach and increasing communication between marketing and public relations.
  • Orchestrated launch for [Number] new products to expand market share and generate $[Amount] in revenue.
  • Increased [Product or Service] sales and brand exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach.
  • Met and exceeded sales and growth goals by maintaining relationships with both customers and vendors.
  • Saved [Number] quarterly man-hours and cut printing expenses by [Number]% by streamlining and simplifying pricing process.
  • Increased special projects and productivity for both prospective and existing customers to increase profits by [Number]%.
  • Cooperated with sales representatives during customer interactions, driving sales and partnerships to increase revenue.
  • Monitored and evaluated website analytics with [Software] to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
  • Planned marketing initiatives and leveraged referral network to promote business development.
Logistics Coordinator, 12/2016 to 12/2019St. John's Cheesecakes, Yakima, WA
  • Planned and supervised shipments from production to end-user and scheduled daily and weekly routes.
  • Liaised between bakers and customers to facilitate account and operational needs.
  • Realigned production schedules to factor in changing conditions such as shortages and changing designs.
  • Maintained excellent working relationships with customers by efficiently responding to inquiries and complaints concerning work orders, invoices and shipments.
  • Recorded production data listing quantity produced, cost and profit information.
  • Created timetables and production commitments using data from sales forecasts.
Store Manager, 03/2009 to 11/2011Abercrombie & Fitch, Kennewick, WA
  • Promoted team collaboration, performance and efficiency by fostering healthy environments focused on mutual success.
  • Scheduled and led weekly store meetings for all employees to discuss sales promotions and new inventory while providing a platform for all to voice concerns.
  • Established succession planning by training and mentoring four associates into leadership positions.
  • Recruited, interviewed and hired staff members who brought talent, enthusiasm and experience to a skilled team of associates.
  • Trained and developed new associates for diverse tasks including POS system and key sales tactics.
  • Set effective store schedules based on forecasted customer levels, individual employee knowledge and service requirements.
  • Completed/audited fifty-plus weekly payroll for fifty plus employees.
  • Managed all aspects of store operations, including organization, maintenance and purchasing functions.
  • Oversaw receiving and display of incoming products, meeting planned promotions and seasonal rotation for sales events.
  • Completed all point of sale opening and closing procedures, including counting contents of cash register.
  • Protected store from loss or theft by setting and enforcing clear security policies.
  • Reconciled daily sales transactions to balance and log day-to-day revenue.
  • Rotated stock to ensure optimum appeal and minimize shrinkage.
  • Maintained proper product levels and inventory controls for retail merchandise and organized backroom to facilitate effective ordering and stock rotation.
  • Reported to district manager regarding all store and staff issues, financial goals and sales.
  • Responded to customer concerns with friendly and knowledgeable service and remedied issues promptly and effectively.
Member Services Representative, 05/2009 to 08/2010Yakima Valley Credit Union, Yakima, WA
  • Quickly and accurately answered customer questions, suggested effective solutions and resolved issues.
  • Improved sales abilities and product knowledge on a continuous basis to provide optimal service and achieve quotas.
  • Cross-trained and provided back up for customer service managers, including loan applications.
  • Scored in the top 3% of employees for successful new account openings.
  • Provided accurate information about promotions, customer programs and products, helping drive high customer retention.
  • Completed highly accurate, high-volume money counts via both manual and machine-driven approaches.
  • Audited fellow teller currency to contribute to dual-control procedures.
  • Completed special procedures for customers such as ordering new checks, stopping payments or investigating identity theft.
Education
Bachelor of Arts, Law And Justice
Central Washingon University - Ellensburg, WA
Bachelor of Arts, Sociology
Central Washington University - Ellensburg, WA
Minor, Political Science
Central Washington University - Ellensburg, WA
Affiliations

St. John of Kronstadt School

Board Member

2017-2019

Apple Valley Elementary

Volunteer

2019-Present

Skills
  • Tactical Planning
  • Team Leadership
  • Goals and Performance
  • Client communication
  • Cross-Selling Expertise
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Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.

Resume Overview

Companies Worked For:

  • St. John's Cheesecakes
  • Abercrombie & Fitch
  • Yakima Valley Credit Union

School Attended

  • Central Washingon University
  • Central Washington University

Job Titles Held:

  • Marketing Manager
  • Logistics Coordinator
  • Store Manager
  • Member Services Representative

Degrees

  • Bachelor of Arts , Law And Justice
    Bachelor of Arts , Sociology
    Minor , Political Science

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