Marketing Manager Resume Example St. John's Cheesecakes

MARKETING MANAGER

Professional Summary

Proficient Retail store manager, dedicated to hiring top-notch sales associates and maintaining smooth, efficient and highly successful store operations. Organized and effective at encouraging staff cooperation and productivity to meet and exceed objectives. A natural leader and analytical problem-solver with proven team building and management success.

Work History

Marketing Manager, 12/2016 to 12/2019St. John's Cheesecakes, Yakima, WA

Compiled product, market and customer data to forecast accurate sales and profit projections.
Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
Helped incorporate product changes to drive customer engagement and firm profits.
Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
Developed innovative and targeted collateral to support overall branding objectives.
Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
Capitalized on industry and marketplace trends to strategize solutions and enhance business operations.
Captured new customers by optimizing business strategies and launching products to diversify offerings.
Increased business growth outcomes by effectively collaborating with sales, service and financial departments.
Transformed corporate website and social media platforms to better engage customers and promote sales.
Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
Planned and directed off-site promotional events to attract guests to property.
Developed company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
Provided support for executive leaders and provided detailed reports for business strategies, while cultivating partnerships with [Type] clients.
Grew new business connections by strategically networking with industry experts.
Executed optimal sales strategies to achieve commercial goals for [Location] market.
Achieved profitability goals by developing and implementing all [Location] commercial activities.
Oversaw and adhered to communications department budget.
Maximized branding initiatives by strengthening program outreach and increasing communication between marketing and public relations.
Orchestrated launch for [Number] new products to expand market share and generate $[Amount] in revenue.
Increased [Product or Service] sales and brand exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach.
Met and exceeded sales and growth goals by maintaining relationships with both customers and vendors.
Saved [Number] quarterly man-hours and cut printing expenses by [Number]% by streamlining and simplifying pricing process.
Increased special projects and productivity for both prospective and existing customers to increase profits by [Number]%.
Cooperated with sales representatives during customer interactions, driving sales and partnerships to increase revenue.
Monitored and evaluated website analytics with [Software] to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
Planned marketing initiatives and leveraged referral network to promote business development.

Logistics Coordinator, 12/2016 to 12/2019St. John's Cheesecakes, Yakima, WA

Planned and supervised shipments from production to end-user and scheduled daily and weekly routes.
Liaised between bakers and customers to facilitate account and operational needs.
Realigned production schedules to factor in changing conditions such as shortages and changing designs.
Maintained excellent working relationships with customers by efficiently responding to inquiries and complaints concerning work orders, invoices and shipments.
Recorded production data listing quantity produced, cost and profit information.
Created timetables and production commitments using data from sales forecasts.

Store Manager, 03/2009 to 11/2011Abercrombie & Fitch, Kennewick, WA

Promoted team collaboration, performance and efficiency by fostering healthy environments focused on mutual success.
Scheduled and led weekly store meetings for all employees to discuss sales promotions and new inventory while providing a platform for all to voice concerns.
Established succession planning by training and mentoring four associates into leadership positions.
Recruited, interviewed and hired staff members who brought talent, enthusiasm and experience to a skilled team of associates.
Trained and developed new associates for diverse tasks including POS system and key sales tactics.
Set effective store schedules based on forecasted customer levels, individual employee knowledge and service requirements.
Completed/audited fifty-plus weekly payroll for fifty plus employees.
Managed all aspects of store operations, including organization, maintenance and purchasing functions.
Oversaw receiving and display of incoming products, meeting planned promotions and seasonal rotation for sales events.
Completed all point of sale opening and closing procedures, including counting contents of cash register.
Protected store from loss or theft by setting and enforcing clear security policies.
Reconciled daily sales transactions to balance and log day-to-day revenue.
Rotated stock to ensure optimum appeal and minimize shrinkage.
Maintained proper product levels and inventory controls for retail merchandise and organized backroom to facilitate effective ordering and stock rotation.
Reported to district manager regarding all store and staff issues, financial goals and sales.
Responded to customer concerns with friendly and knowledgeable service and remedied issues promptly and effectively.

Member Services Representative, 05/2009 to 08/2010Yakima Valley Credit Union, Yakima, WA

Quickly and accurately answered customer questions, suggested effective solutions and resolved issues.
Improved sales abilities and product knowledge on a continuous basis to provide optimal service and achieve quotas.
Cross-trained and provided back up for customer service managers, including loan applications.
Scored in the top 3% of employees for successful new account openings.
Provided accurate information about promotions, customer programs and products, helping drive high customer retention.
Completed highly accurate, high-volume money counts via both manual and machine-driven approaches.
Audited fellow teller currency to contribute to dual-control procedures.
Completed special procedures for customers such as ordering new checks, stopping payments or investigating identity theft.

Education

Bachelor of Arts, Law And Justice

Central Washingon University - Ellensburg, WA

Bachelor of Arts, Sociology

Central Washington University - Ellensburg, WA

Minor, Political Science

Central Washington University - Ellensburg, WA

Affiliations

St. John of Kronstadt School

Board Member

2017-2019

Apple Valley Elementary

Volunteer

2019-Present

Skills

Tactical Planning
Team Leadership
Goals and Performance

Client communication
Cross-Selling Expertise

Resume Overview

Companies Worked For:

St. John's Cheesecakes
Abercrombie & Fitch
Yakima Valley Credit Union

School Attended

Central Washingon University
Central Washington University

Job Titles Held:

Marketing Manager
Logistics Coordinator
Store Manager
Member Services Representative

Degrees

Bachelor of Arts , Law And Justice
Bachelor of Arts , Sociology
Minor , Political Science

Marketing Manager Resume Example

Resume Score: 80%

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