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Marketing Manager Resume Example

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Jessica Claire
  • , , 100 Montgomery St. 10th Floor
  • H: (555) 432-1000
  • C:
  • resumesample@example.com
  • Date of Birth:
  • India:
  • :
  • single:
Professional Summary

Proactive and achievement-oriented Marketing Professional bringing 10+ years of marketing and leadership experience with special emphasis helping Manufacturing clientele. Effectively increases social media reach and client digital profile to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager.

Skills
  • B2B Marketing Strategy
  • Brand Development
  • Digital Marketing
  • Social Media Management
  • Art Direction
  • Strategic Planning
  • Public and Media Relations
  • Media Buying
  • Corporate Communications
  • Campaign Management
  • Event Planning and Coordination
  • Budgeting and Allocation 
  • P&L Management
  • Tactical Planning
  • Staff Management
  • Team Leadership
Work History
Marketing Manager, 04/2018 to Current
W.R. Berkley Corporation Las Vegas, NV,
  • Led and developed multiple departments, brands and employees throughout the organization including: Digital Media, Public Relations, Web Development and Design, Social Media, Graphic Design, Product Marketing, Advertising and Marketing Communications.
  • Created strategic plan for Marketing department identifying key KPIs for multiple departments.
  • Led product launches for 50+ products a year, providing strategic direction, support materials, public relations and web support, creative and internal/external communications and more.
  • Planned, executed a budgeted annual international partner event for 165+ attendees from 38 states and 15 countries.
  • Led public relations efforts by constructing and distributing 15+ press releases featured in over 25 industry publications nationwide.
  • Led website refresh project by managing cross functional teams, building and creating new content, overseeing all creative and implementing testing scripts to ensure functionality and usability of site.
  • Led internal and external teams of graphic designers, videographers and web developers to implement brand updates throughout the organizations marketing efforts.
  • Developed and implemented international digital and print advertising strategy in 5 separate vertical markets utilizing $150,000 budget.
  • Led, oversaw and developed creative, copy and printing of 15+ company catalogs and 35+ sell sheets.
  • Acted as art director and provided final approval for all advertising and content creation including: national advertising campaigns, webinars, white papers, case studies, dealer ads, internal support materials and trade show events.
  • Created and implemented social media strategy for national conventions, trade shows and day to day business activities.
  • Provided creative art direction for foreign and domestic trade shows and developed communication strategy, overall look and feel, booth design, media buying and supporting graphics.
  • Developed, oversaw and created company communications and emails utilizing iContact, distributing communications to a global audience.
  • Managed, oversaw and provided creative direction for three company websites, as well as, facilitated content and creative updates.
  • Effectively managed a strong internal team members, various freelancers and multiple vendors.
  • Established, wrote and implemented internal and external brand guidelines from 2016 rebranding initiative.
  • Managed, created and approved all Marketing expenses for $850,000 budget.
Marketing Manager, 04/2016 to 08/2018
W.R. Berkley Corporation Luverne, MN,
  • Led and developed multiple departments and its employees including: Dealer Cooperative Program, Social Media, Sample and Display Program, Graphic Design, Advertising and Marketing Communications.
  • Led company brand refresh for 2016 rebranding initiative including: market research, logo design, collateral redesign, web refresh, campaign development, launch strategy and beyond.
  • Organized, monitored and reported out on market research utilizing third party vendors.
  • Developed, wrote and implemented internal and external brand guidelines.
  • Provided creative art direction for all internal and external Marketing components with third party vendors, freelancers and internal design team.
  • Led, oversaw and developed creative, copy and printing of 11+ company catalogs and 20+ sell sheets.
  • Approved and reviewed all print materials to ensure correct color and accuracy before going to print.
  • Provided creative art direction for external print campaign partnering and managing 3rd party creative agency for national campaign.
  • Conducted all media buying for national print campaign in leading industry publications.
  • Provided art direction and approval for all advertising elements including: community ads, national dealer ads, billboards, and trade show events.
  • Created and implemented social media strategy for national conventions, trade shows and day to day business activities.
  • Provided creative art direction for annual trade shows and developed communication strategy, overall look and feel, booth design and supporting graphics utilizing a $300,000 budget.
  • Developed, oversaw and created all internal communications and emails utilizing Constant Contact and ClickDimensions.
  • Managed, oversaw and provided creative direction for three company websites, as well as, facilitated content and creative updates.
  • Managed third party Public Relations partner to developed earned media strategy and organize any media events or relations.
  • Effectively managed a strong internal team members, various freelancers and multiple vendors.
  • Managed, created and approved all Marketing expenses for $2.8 Million budget.
Associate Product Business Manager, 03/2015 to 01/2016
Smith & Nephew Us - Baltimore, MD,
  • Led product development by working closely with international business partners and suppliers to create and launch new seating products.
  • Led product marketing activities on new or enhanced seating projects.
  • Ensured basyx by HON seating line is appropriately scaled, relating to breadth and depth, to maximize the economic value by complete management of the line.
  • Assisted in merchandising efforts by providing creative direction and approval for catalog pages, brochures and cut sheets related to basyx by HON seating products.
  • Responsible for understanding market opportunities through analysis of market trends and conducting market research.
  • Utilize data and analysis to drive product line plans.
  • Assessed the competitive environment to understand competitive marketing strategies, product offerings, and pricing; develops appropriate actions as needed.
  • Monitored and managed basyx by HON seating line financials (~56M) with cross-functional business partners to ensure profitability.
  • Supported sales team by providing relevant product information, consulting in competitive strategies, and assisting with the development of sales tools and training.
  • Assisted with the development and execution of annual strategic plans for basyx by HON seating line, including product development, sales promotion, distribution, and pricing strategies.
Associate Marketing Manager, 12/2011 to 03/2015
The HON Company City, STATE,
  • Developed digital strategy related to hon.com and HON mobile tools.
  • Creation, design direction and on-going maintenance of content and images on chair selector tool, Chair Chooser.
  • Everyday maintenance and updates to hon.com including image updates, collateral management, content maintenance.
  • Created, designed and redesigned hon.com pages, as needed.
  • Conducted continuous audits of hon.com to ensure all product and content is current and error free.
  • Held responsibility for communicating discontinuations on hon.com; ensuring all discontinued products are removed from site and information on discontinuations page is correct and current.
  • Maintaining relationships between Product, Marketing and HONWeb.
  • Worked directly with Foresee to manage hon.com site survey and overall satisfaction of site.
  • Oversaw Digital Marketing projects as needed or assigned.
  • Maintenance and development of Digital Marketing SharePoint site to provide organization and consistency of work throughout team.
  • Building and leveraging relationships with internal business partners (Operating Company Sales, Marketing, and Product Development members), corporate enablers (Information Technology and Finance), and external partners (web design, research, and usability) to deliver Marketing solutions.
Education
Bachelor of Science: Business Administration, Marketing, Expected in 08/2008
to
University Of Central Florida - Orlando, FL,
GPA:
  • Dean's List

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Resume Overview

School Attended
  • University Of Central Florida
Job Titles Held:
  • Marketing Manager
  • Marketing Manager
  • Associate Product Business Manager
  • Associate Marketing Manager
Degrees
  • Bachelor of Science

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