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Marketing Manager Resume Example

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MARKETING MANAGER
Skills
  • Partnership Marketing
  • Competitive and Trend Analysis
  • Marketing Collateral
  • Customer Relationship Management (CRM)
  • Internet and E-mail Marketing 
  • Vendor relations
  • Brand-building strategies
  • Business operations
  • Communications
  • Project organization
  • Supervision
  • Planning and coordination
  • Team building
  • Customer service
  • Team management
  • Problem resolution
  • Annual budget management
  • Revenue budget monitoring
  • Staff development
Education and Training
Some College (No Degree) - Business Administration
CSU FullertonFullerton, Ca
06/1999
Associate of Arts - Business Administration And Management
College of DesertCollege of The Desert
Summary

Marketing Leader focused on enhancing corporate marketability through progressive electronic and print marketing tools, as well as effective corporate messaging.

Experience
Marketing ManagerPGA WEST | La Quinta, CA02/2020 - Current
  • Strengthened product branding initiatives by developing communication campaigns, promotional materials, and market intelligence for [Location] market to maximize outreach.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Designed program to eliminate silos in marketing and minimize communications and design barriers.
  • Directed strategic support for senior leadership, providing detailed analysis for new business opportunities, while consolidating current business and building relations with [Type] customers.
  • Oversaw and mentored business development personnel to optimize performance.
  • Mentored marketing personnel on best practices and protocol to maximize productivity.
  • Strengthened product branding initiatives by developing communication campaigns, promotional materials, market intelligence information and databases for [Location] market to maximize outreach.
  • Tracked and reviewed website metrics with [Software] to monitor and measure marketing campaigns, spot trends and proactively adjust strategies.
  • Collaborated with sales, service, finance and logistics to influence critical business growth outcomes.
Digital Marketing & Project ManagerPGA WEST & The Citrus Club | La Quinta, CA05/2012 - 02/2020
  • Managed customer digital marketing strategies to meet client goals and objectives.
  • Performed administrative support function for senior staff including creating proposals and organizing documentation.
  • Cultivated sponsorships with related and partnering entities to enhance marketing objectives.
  • Monitored social media for trending news, ideas and feedback.
  • Researched and evaluated competitor marketing and digital content.
  • Developed unique, interesting and engaging content for range of social media platforms, including Pinterest, FaceBook and Instagram.
  • Answered email and social media messages according to prescribed policies.
  • Monitored and evaluated web analytics to recommend proactive adjustments to strategies.
  • Devised ads targeting specific users for key promotions.
  • Planned, implemented and maintained successful SEO strategies.
  • Tracked website analytics and reported findings to clients.
  • Grew organic search traffic for clients by implementing [Type] initiatives.
  • Served as main point of contact for clients, answering questions and responding to messages.
  • Improved customer satisfaction by finding creative solutions to problems.
  • Worked closely with team members to deliver project requirements, develop solutions and meet deadlines.
  • Improved operations by working with team members and customers to find workable solutions.
Website Content ManagerPGA WEST, Citrus Club & Ca Lifest.yle Realty | La Quinta, CA02/2008 - 01/2012
  • Created graphics and captured original photography to develop visual assets for content.
  • Coordinated with [Job title] to support brand strategy.
  • Oversaw content management systems by [Action].
  • Interacted with users and followers across digital platforms to encourage dialogue.
  • Hand-crafted email marketing content and collaborated with [Job title] to implement email campaigns.
  • Generated editorial calendars to schedule content posting, manage campaigns and track deadlines.
  • Delegated and monitored progress of assignments, ensuring achievement of all deadlines.
  • Oversaw all facets of staffing objectives, including training and daily supervision of [Number][Type] employees.
  • Collaborated with others to discuss new [Type] opportunities.
  • Maintained agent contacts database using Salesforce and Constant Contact.
  • Organized and maintained systems to track leads coming from social media, website and other funnels.
Marketing CoordinatorPGA WEST & The Citrus Club | La Quinta, CA03/2005 - 08/2008
  • Oversaw marketing for product launches, including public relations, direct mail pieces, trade shows, sales training and e-mail campaign.
  • Generated monthly performance metrics and analytical reports and reviewed and communicated marketing campaign effectiveness to clients.
  • Saved money by cultivating vendor rapport to generate cost-saving supply ordering.
  • Maximized branding initiatives by preparing marketing packages and advertising collateral to secure prospects and increase sales.
  • Aided senior leadership by executing comprehensive administrative and marketing support.
  • Planned and executed strategic re-branding of corporate service department.
  • Expanded new businesses by developing effective sales, advertising and marketing campaigns.
  • Handled all delegated tasks, including [Task] and [Task].
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Resume Overview

Companies Worked For:

  • PGA WEST
  • PGA WEST & The Citrus Club
  • PGA WEST, Citrus Club & Ca Lifest.yle Realty

School Attended

  • CSU Fullerton
  • College of Desert

Job Titles Held:

  • Marketing Manager
  • Digital Marketing & Project Manager
  • Website Content Manager
  • Marketing Coordinator

Degrees

  • Some College (No Degree) - Business Administration
    Associate of Arts - Business Administration And Management

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