Resourceful and creative Marketing professional offering 10+ years of consistently delivering high-quality marketing content. Adept leveraging of social media platforms and targeted campaigns to increase brand engagement. Advanced knowledge of product development, market research and SEO.
Skills
Brand Development and Management
Public and Media Relations
Client Communication
Social Media Management and Development
Market Research and Analysis
Marketing strategy development
Content generation
Videography / Photography / Editing
Communications management
Lead generation
Campaign planning
Search engine optimization (SEO)
Customer Relationship Management (CRM)
Campaign Management
Event planning and execution
Project Management
Vendor relations
Internet and E-mail Marketing
Education and Training
Kirkwood Community CollegeCedar Rapids, IAExpected in 2007 – –Associate of Applied Science:Equine Science and Technology - GPA:
Mediapolis Community SchoolsMediapolis, IAExpected in 2004 – –High School Diploma: - GPA:
Experience
AEC Marketing, Red River Ranch - Marketing Director, Social Media Manager (FT) City, STATE, 05/2019 - 05/2020
Devised marketing packages, including web design, remarketing campaigns, and new media advertising campaigns to increase search engine optimization (SEO) for clients.
Tracked website analytics and reported findings to clients.
Created paid ads for clients to run on Facebook and Instagram platforms.
Managed customer digital marketing strategies to meet client goals and objectives.
Raised their brand awareness with 9,000 new organic followers in 6 months, and achieving a 300% increase in venue bookings.
Analyzed and monitored engagement processes to determine site glitches.
Served as main point of contact for clients, answering questions and responding to messages.
Identified trends through assessment of competitor activities.
Planned, implemented and maintained successful SEO strategies.
Aligned all visual design and brand messaging elements to deliver consistency across digital advertising and marketing platforms.
Developed and implemented strategic, social media marketing plan.
Booked clients on various media platforms, scheduled tours, processed payments, and customized client experiences.
Coordination and planning for weeklong events, hosting multiple speakers and clinicians.
Project lead for large scale event space implementation with total cost projections, layout designs, and timelines.
Recommended product changes to enhance customer interest and maximize sales.
Power Line Design - Graphic Designer (FT) City, STATE, 12/2004 - 04/2019
Prepared branding packages for point of purchase displays, marketing materials and product packages.
Developed engaging marketing and promotional advertisements to generate sales revenue and grow customer base.
Formatted print and web applications designs and media to deliver production-ready graphics.
Generated digital image files for use in digital and traditional printing.
Created corporate brands by designing cohesive looks between logos and letterheads.
Leveraged proficiency in Adobe InDesign, Photoshop and Illustrator to design email blasts, catalogs, posters and other promotional materials.
Conducted trend research to anticipate upcoming electronics trajectories and requirements.
Directed advertisement, banner and signage projects from conceptualization to final delivery.
The Wild Riders - Specialty Act Performer, Manager (FT) City, STATE, 12/2004 - 01/2019
Traveled throughout the USA performing professional equestrian stunts with Trick Riding, Roman Riding, and Liberty Horse acts for professional rodeo circuits and equine fairs.
Assisted in marketing shows through scheduling interviews, appearances, writing press releases, and designing promotional materials from posters to web banners.
Worked with event sponsors and committee personnel to ensure satisfactory promotion of the event, their businesses, and The Wild Riders.
Implemented SEO and SEM strategies, creating a leading website presence in our field.
Designed and managed website and social media accounts.
Executed full trade show booth design and implementation within budget with proven response and bookings.
Developed, designed, and managed email marketing campaigns, direct mailings, and magazine print ads, raising bookings by 50%.
Worked closely with event public relations to create engaging features in national, regional, and local magazines, newspapers, radio, internet spotlights, and television.
Conducted special meet-and-greet sessions with fans and in support of charity causes.
Managed all bookings, routing, performance logistics, act coordinations, travel logistics, and event production meetings.
Iowa State Bank - Marketing Director (FT) City, STATE, 05/2007 - 12/2010
Conceptualized and oversaw implementation of new banking software to enhance customer experience.
Directed ongoing market research for use with future marketing plans.
Researched market competitors to identify potential new products and service opportunities.
Recommended product changes to enhance customer interest and maximize accounts.
Planned and executed strategic marketing campaigns, encompassing powerful visuals for on-site promotions and rich digital content for online advertising assets.
Planned and produced highly effective experiential marketing events.
Optimized marketing approaches to capitalize on new market trends and capture new customer groups.
Collaborated with product and engineering team members to define and develop new product concepts.
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