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marketing and sales manager resume example with 7+ years of experience

Jessica Claire
  • Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
  • Home: (555) 432-1000
  • Cell:
  • resumesample@example.com
Executive Profile

Versatile strategic and innovative professional with a rare blend of Marketing and Creative expertise. Significant experience directing successful communications programs with multiple customers. Marketing program expertise via digital, print, web stores and social media campaigns. Diverse market knowledge in home, gift, office, books, toys, arts and crafts, and trend driven products for adults and children.

Highlights
  • Successful multi-channel marketing program management and analysis.
  • Extensive experience in managing budgets, ROI, P&L, CRM, market research, advertising, merchandising and sales program development.
  • Leverage new product areas for deliverable sales optimization.
  • Build strong cross-functional teams for project success.
Skills
  • Extensive communications program development for internal and external customers.
  • Diverse experience developing and managing multiple sales programs.
  • Strong understanding and respect for customers needs.

Professional Experience
Marketing and Sales Manager, 07/2007 to 01/2015
AmentumFolsom, CA,
  • Book revenue grew by 12% in year two with the company.
  • Rebranded books division marketing strategy with value-added message, logo, and channel focused marketing campaigns.
  • Developed and introduced digital books and Print on Demand programs to the company contributing to bottom-line profits in year one.
  • Responsible for steady, seven year growth, year over year, in the consumer channel.
Marketing President, to
Deschutes BreweryBend, OR,
  • Conducted market research studies for small start-ups to access market opportunity.
  • Created numerous sales and marketing materials for direct sales organization reducing production and mailing costs by 18%, created a cohesive brand statement for packaging and promotion materials resulting in initial sales 7% over forecast.
  • Developed business plan for kids craft kits company.
Marketing Director, to
Deschutes BreweryPortland, OR,
  • Implemented a comprehensive marketing strategy for all Lang brands in multiple channels of distribution.
  • Redirected buyer and consumer catalogs to be brand focused, market driven and easy to order from, resulting in increased sales per catalog, up an average of 14% and reduced costs per catalog by 20%.
  • Developed licensing programs with top brand and entertainment properties across all Lang products to yield over $7 million in new sales and channel opportunities.
Marketing Director, to
Abbott LaboratoriesPomona, CA,
  • Created and implemented private label mass market candle line and accessories. Resulting in placement with major retailer such as Kohl's and Sam's.
  • Redesigned packaging and marketing materials implementing results of a brand study and creative design test.
Creative Director, to
Bandai Namco Holdings Inc.Irvine, CA,
  • Introduced creative strategy to theme Colonial Candle brand accessory collections by lifestyle and trends incorporating brand attributes that resulted in a sales increase of 36%.
  • Created high end labels and new glass structures for premium line extension for "candle enthusiast" segment, that resulted in 10% category expansion, intense brand loyalty and increased category sales by 22%.
  • Directed team of designers, production artists, copywriters and external creative to produce numerous award winning catalogs and sales pieces.
Creative and Marketing Director, to
Gibson GreetingsCity, STATE,
  • Introduced gift wrap program at Kroger stores with a 12% increase in sales over traditional product and merchandising system.
  • Introduced new product formats for Dilbert for sale in office supply stores with sales 26% over projections.
Creative and Marketing Director, to
Hedstrom CorporationCity, STATE,
  • Introduced new product format Goof Balls and entertainment properties to generic playball like which resulted in sales increase of 40% and market share growth of 42% in year one.
  • Developed and introduced like of packaged consumer inflatable playballs that incorporated features on pre-inflated balls in much larger sizes for year round placement that resulted in 20% sales increase in category.
Senior Brand Manager, to
Hasbro, PlayskoolCity, STATE,
  • Directed development of core and licensed products from Kenner to Playskool with new marketing strategy and new product development team resulting in new products that grew the brand 47% over two years.
  • Generated sales increase of 18% by introducing "Party Pack" product format that created placement in existing accounts and placement in new, party store channel.
Senior Line Designer, to
Hallmark Cards IncCity, STATE,
  • Introduced test to market, as part of new product group, Personalize it line of cards, invitations and announcements that could be printed in the stores while consumer waited.
  • Repositioned Stationery line by lifestyles and adding whimsical products directed at office and home usage which resulted in sales growth of 14% in the first six months.
Education
Master of Arts: Marketing, Expected in to Webster University - Kansas City, MO
GPA:
BFA: Graphic Design, Expected in to Kansas City Art Institute - Kansas City, MO
GPA:

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Resume Overview

School Attended

  • Webster University
  • Kansas City Art Institute

Job Titles Held:

  • Marketing and Sales Manager
  • Marketing President
  • Marketing Director
  • Marketing Director
  • Creative Director
  • Creative and Marketing Director
  • Creative and Marketing Director
  • Senior Brand Manager
  • Senior Line Designer

Degrees

  • Master of Arts
  • BFA

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