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Marketing Analytics And Data Visualization Resume Example

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Jessica Claire
  • Montgomery Street, San Francisco, CA 94105
  • Home: (555) 432-1000
  • Cell:
  • resumesample@example.com
Executive Profile
Innovative Marketing Strategist specializing in Analytics. A left and right brain thinker.  I manage costs and create exceptional strategies that are mutually beneficial to partners, vendors and service providers.  Whether it be descriptive, diagnostic or predictive analytics, my goal is to influence change with Data Stories that increase the bottom line.  I utilize my public relations, project management, consumer marketing, events and client relations skills, to move the needle using the Analytics Path to Value.
Skill Highlights
  • Market Strategy
  • Market research and analysis
  • Project management
  • Customer-oriented
  • P&L Management
  • Detail-oriented
  • Superb time management skills
  • Contract management
  • Scarborough, Clarits, MRI, Nielsen, Arbitron, RAM, MapInfo, POLK, Adobe Analytics, 
  • Exact Target, Adobe Campaign and Cheetah Mail
  • Salesforce.com
  • Eventbrite and Ticket One
  • MarketEdge, SQL, SAS, JMP
  • Tableau, Powerpoint, Keynote
  • Microsoft Office Suite expert


Professional Experience
Marketing Analytics and Data Visualization, 10/2015 to Current
Madison Square GardenCity, STATE,
Develop tools and techniques to measure campaign effectiveness across campaigns, and present findings/recommendations to leadership and drive optimization efforts for better outcome.  Create ongoing reports and analyses to evaluate performance of various marketing campaigns (direct mail, email, digital, etc.).  Conduct deep-dive analyses by partnering with other team members to understand lift in business results as a result of marketing activities.

Project Manager, Consumer Marketing and Brand Strategy, 03/1999 to 09/2015
NewsdayCity, STATE,
Defined project deliverables and monitored status of tasks. Drafted action plans and led meetings with department executives to review project status and proposed changes. Delivered status reports to stakeholders for budgeting and planning purposes. Collaborated with cross-functional teams to draft project schedules and plans. Developed slideshows and other forms of media to present project progress to the executive team.
Associate, Entertainment Marketing, to
Burson-MarstellerCity, STATE,
Identified customer needs through market research and analysis. Defined project and company vision, strategies and tactics. Researched, negotiated, implemented and tracked advertising and public relations activities. Evaluated and managed new strategic business opportunities. Established and maintained cooperative relationships with representatives of community, consumer, employee and public interest groups. Organized public appearances, lectures, contests and exhibits to increase product awareness. Designed web and other content, including monthly newsletters and promotional calendars. Coached client representatives on effective communication with the public and employees. Planned and organized corporate media and other special events.
Education
Master of Science: Integrated Marketing, Expected in 2019
New York University - New York, NY
GPA:
Master of Arts: Communication Arts, Expected in
New York Institue of Technology - New York, NY
GPA:
Magna Cum Laude (GPA 3.55) 
Honors: N.Y.I.I. Alumni Academic Scholarship Award
Bachelor of Arts: Communication Arts, Expected in
New York Institute of Technology - Old Westbury, NY
GPA:
Majoring in Television and Radio Program Production
Honors: NYIT Westbury Times Scholarship Award, N.Y.I.T. Presidential Service Award, Deans List Honorary 

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Resume Overview

School Attended
  • New York University
  • New York Institue of Technology
  • New York Institute of Technology
Job Titles Held:
  • Marketing Analytics and Data Visualization
  • Project Manager, Consumer Marketing and Brand Strategy
  • Associate, Entertainment Marketing
Degrees
  • Master of Science
  • Master of Arts
  • Bachelor of Arts