Innovative Marketing Strategist specializing in Analytics. A left and right brain thinker. I manage costs and create exceptional strategies that are mutually beneficial to partners, vendors and service providers. Whether it be descriptive, diagnostic or predictive analytics, my goal is to influence change with Data Stories that increase the bottom line. I utilize my public relations, project management, consumer marketing, events and client relations skills, to move the needle using the Analytics Path to Value.
Marketing Analytics and Data Visualization11/2015 to CurrentMadison Square GardenNew York, NY
Develop tools and techniques to measure campaign effectiveness across campaigns, and present findings/recommendations to leadership and drive optimization efforts for better outcome. Create ongoing reports and analyses to evaluate performance of various marketing campaigns (direct mail, email, digital, etc.). Conduct deep-dive analyses by partnering with other team members to understand lift in business results as a result of marketing activities.
Project Manager, Consumer Marketing and Brand Strategy04/1999 to 10/2015NewsdayMelville, NYDefined project deliverables and monitored status of tasks. Drafted action plans and led meetings with department executives to review project status and proposed changes. Delivered status reports to stakeholders for budgeting and planning purposes. Collaborated with cross-functional teams to draft project schedules and plans. Developed slideshows and other forms of media to present project progress to the executive team.
Associate, Entertainment Marketing02/1753Burson-MarstellerNew York, NYIdentified customer needs through market research and analysis. Defined project and company vision, strategies and tactics. Researched, negotiated, implemented and tracked advertising and public relations activities. Evaluated and managed new strategic business opportunities. Established and maintained cooperative relationships with representatives of community, consumer, employee and public interest groups. Organized public appearances, lectures, contests and exhibits to increase product awareness. Designed web and other content, including monthly newsletters and promotional calendars. Coached client representatives on effective communication with the public and employees. Planned and organized corporate media and other special events.
Master of Science: Integrated Marketing2019New York UniversityNew York, NY, United States
Master of Arts: Communication ArtsNew York Institue of TechnologyNew York, NY, United States
Magna Cum Laude (GPA 3.55)
Honors: N.Y.I.I. Alumni Academic Scholarship Award
Bachelor of Arts: Communication ArtsNew York Institute of TechnologyOld Westbury, NY, United States
Majoring in Television and Radio Program
Honors: NYIT Westbury Times Scholarship Award, N.Y.I.T. Presidential Service
Award, Deans List Honorary