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Manager, Platform Services Resume Example

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MANAGER, PLATFORM SERVICES
Strengths

10 years of client-facing account management and business development experience in digital media with a proven track record of growth and revenue support for premium publisher relationships across Broadcast Television, OTT/CTV, online video, and native display.

Technically minded and commercially focused, I understand business goals, optimize existing lines of business and develop new ones understands business goals, has the organizational prowess and follow-through to gets results.

Collaboration: Analytical thinker and capable problem solver with no ego that treats everyone with professionalism and respect. A believer in teamwork who is adept working successfully with individuals and teams across all levels of an organization.

Experience
SPOTXNew York, NYManager, Platform Services08/2015 to 07/2020
  • Fostered up to $16M in platform revenue annually leading a portfolio of programmatic video supply relationships with premium publishers and ad-tech vendors across the Desktop, In-App, and OTT/CTV landscape generating upwards of $40M in gross annual spend, increasing SPOTX's total platform revenue by 18%, designating me as the #1 revenue contributor from 2017-2019.
  • Drove adoption of the SPOTX platform for more than 70 publisher & ad-tech vendor clients by spearheading growth strategies and quarterly business reviews to meet company objectives. Forged strong relationships with executive stakeholders and retained over 90% of clientele by exhibiting thought leadership and expertise in programmatic that influenced key technology decisions and solidified the perception of SPOTX being an integral video partner.
  • Exceeded publisher revenue targets working cross-functionally with direct sales & media planning teams to craft monetization strategies, onboard new supply, package audiences, set rates, and launch PMPs. Studied media investment trends across Brand, ATD, & DSP partners to evolve marketing strategy and optimization tactics, increasing fill-rates and eCPMs by an average of 30% QoQ.
  • Ensured publisher success by analyzing marketplace log-level data and 3rd party verification metrics to gauge supply quality and improve impression delivery across all devices. Championed numerous industry-wide standardization projects like ads.txt, CCPA, and GDPR that increased transparency and marketplace value while mitigating risk for buyers.
  • Participated in bi-weekly developer meetings and mined clientele for market insights and competitive intelligence to contribute to contribute to product roadmap discussions that enhanced platform functionality and development of new products.
WPIX-11 - Tribune MediaNew York, NYDigital Sales Specialist07/2014 to 06/2015
  • Conceptualized and executed multi-channel marketing sponsorships leveraging PIX11's on-air and online assets for top tier brands like Dunkin Donuts, Barclays, and Bosch, including local & national advertisers like Chevy Auto Dealers, and The New Jersey Lottery.
  • Strategized with sales managers and account executives to develop sponsorship opportunities and responses to RFPs helping to drive over $10M in media investments.
  • Researched markets and developed audience targeting campaigns, identifying prospective advertisers and built proposals to pitch alongside account executives closing approximately $150K in new business.
  • Collaborated internally with legal, research, web, and TV production departments to ensure seamless execution of campaigns, organized internal and external communication channels and reporting to maximize transparency and accountability across key stakeholders.
WorldNowNew York, NYMarketing Specialist, Client Services12/2012 to 12/2013
  • Managed client marketing strategies and product promotion campaigns, provided ongoing expertise and insights on emerging social media platforms, including the documentation and implementation of best practices.
  • Developed and successfully launched a new social media and content marketing service for local television broadcasters, establishing a new 6-figure monthly revenue stream for the company.
  • Explored and facilitated technology partnerships in audience measurement and interactive media, produced, edited, and published promotional video creatives helping to qualify WorldNow's platform solutions to new customers.
WorldNowNew York, NYClient Services Coordinator12/2010 to 12/2012
  • Coordinated internal resources in support of 300+ broadcast TV publisher clients managing over 700+ managed web properties.
  • Interfaced and diagnosed technical issues with clients, wrote support tickets and advised internal developer teams in resolving critical issues.
  • Redefined the QA process for launching of new websites significantly reducing errors that freed up developer resources.
  • Created reporting dashboards wrote product enhancement requests and web redesigns tickets helping evolve our product and service offerings.
  • Organized and lead client presentations on product releases and hosted weekly training webinars.
Education and Training
Bachelor of Arts:Business & Organizational Communications 12/2010University of Akron, Akron, OH
Associate of Arts:Professional Selling12/2010Fisher Institute For Professional Selling, Akron, OH
Certification:Intelligent Planning & Buying of Interactive Media06/2014Laredo Group, New York, NY
Skills & Areas of Expertise
  • Connected TV & OTT (vMVPDs, MVPD, SVOD, AVOD)
  • Programmatic Exchanges (RTB)
  • Demand Side Platforms (DSP)
  • Supply Side Platforms (SSP)
  • Data Management Platforms (DMP)
  • Digital Out Of Home (DOOH)
  • Video Ad-Serving (VPAID, VAST, VMAP, SSAI)
  • Ad-Servers (DFP, FreeWheel, SpringServe, more..)
  • Online Video Players & HTML5
  • Header Bidding (Prebid, TAM)
  • CRM (Salesforce, Jira)
  • Audience & Addressability
  • Cookie Syncing / Universal ID
  • Privacy (GDPR, CCPA)
  • Forecasting & Data Analysis (Tableau, SuperX, ComScore, Google Analytics)
  • Private Marketplace (PMP, DID)
  • Campaign Management & Mediaplanning (CPM, CPC, CPA, CPCV)
  • Upfronts & New Fronts
  • Troubleshooting (Charles)
  • Presentations & Product Training
  • Market Research (Scarborough)
  • Negotiation & Contracts
  • Brand Safety (MOAT, DoubleVerify)
  • Advanced Microsoft Office & Google Apps
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Resume Overview

Companies Worked For:

  • SPOTX
  • WPIX-11 - Tribune Media
  • WorldNow

School Attended

  • University of Akron
  • Fisher Institute For Professional Selling
  • Laredo Group

Job Titles Held:

  • Manager, Platform Services
  • Digital Sales Specialist
  • Marketing Specialist, Client Services
  • Client Services Coordinator

Degrees

  • Bachelor of Arts : Business & Organizational Communications 12/2010
    Associate of Arts : Professional Selling 12/2010
    Certification : Intelligent Planning & Buying of Interactive Media 06/2014

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