Manager, Platform Services Resume Example
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MANAGER, PLATFORM SERVICES
Summary
Passionate & proven sales professional with over 9 years of business development and account management experience in digital media. Self-motivated and exceptional at growing strategic partnerships in a fast paced, technology driven environment. A team player and creative problem-solver focused on delivering high-impact media solutions for advertisers.
Experience
Nexstar Media Group Inc.Brownsville , TXManager, Platform Services08/2015 to 07/2020
- Fostered up to $16M net annual revenue leading a portfolio of programmatic video supply relationships with publishers across the Desktop, In-App, OTT, and Connected television space.
- Drove adoption of the SPOTX platform by leading OVP & ad-server integrations, crafting monetization strategies and quarterly growth plans, overseeing inventory and yield management operations for more than 70 publisher & ad-tech vendor clients.
- Exceeded assigned revenue targets working cross-functionally with client Direct Sales & Account Management teams to onboard & package video supply, set rates, and launch PMPs, helping to grow SPOTX platform by 18%.
- Increased publisher spend liaising with internal Marketing and Media Planning teams to promote publisher clients. Partnered with Brand Partnerships and Agency Development teams to pitch advertisers, winning programmatic direct and guaranteed deals.
- Improved fill rates analyzing log-level data using B.I. tools like Tableau, and SuperX to measure publisher supply quality, performance KPIs, and media investment trends of Brand, DSP, and ATD partners, adjusting strategy and optimization tactics that drove up to 15%-20% in incremental spend to clients MOM.
- Managed client success by consulting executive stakeholders on product development and implementation, pre and post sales support, revenue analytics, and pricing strategy. Influenced key technology decisions, and adoption of industry standards, solidifying SPOTX as integral video partner.
- Retained over 90% of clientele maintaining weekly touch points, presenting QBRs & product trainings, and leading internal & external projects like ‘Sellers.json' & ‘ads.txt', uncovering critical market feedback and opportunities for growth.
- Participated in bi-weekly product meetings and contributed to roadmap discussions enhancing platform functionality and development of new products.
Quad/Graphics, Inc.West Sacramento , CADigital Sales Specialist07/2014 to 06/2015
- Conceptualized and executed multi-channel marketing sponsorships leveraging PIX11's on-air and online assets for top tier brands like Dunkin Donuts, Barclays, and Bosch, including local & national advertisers like Chevy Auto Dealers, and The New Jersey Lottery.
- Strategized with sales managers and account executives to develop sponsorship opportunities and responses to RFPs helping to drive over $10M in media investments.
- Researched markets and developed audience targeting campaigns, identifying prospective advertisers and built proposals to pitch alongside account executives closing approximately $150K in new business.
- Collaborated internally with legal, research, web, and TV production departments to ensure seamless execution of campaigns, organized internal and external communication channels and reporting to maximize transparency and accountability across key stakeholders.
WorldNowCity , STATEMarketing Specialist, Client Services12/2012 to 12/2013
- Managed client marketing strategies and product promotion campaigns, provided ongoing expertise and insights on emerging social media platforms, including the documentation and implementation of best practices.
- Developed and successfully launched a new social media and content marketing service for local television broadcasters, establishing a new 6-figure monthly revenue stream for the company.
- Explored and facilitated technology partnerships in audience measurement and interactive media, produced, edited, and published promotional video creatives helping to qualify WorldNow's platform solutions to new customers.
WorldNowCity , STATEClient Services Coordinator12/2010 to 12/2012
- Coordinated internal resources in support of 300+ broadcast TV publisher clients managing over 700+ managed web properties.
- Interfaced and diagnosed technical issues with clients, wrote support tickets and advised internal developer teams in resolving critical issues.
- Redefined the QA process for launching of new websites significantly reducing errors that freed up developer resources.
- Created reporting dashboards wrote product enhancement requests and web redesigns tickets helping evolve our product and service offerings.
- Organized and lead client presentations on product releases and hosted weekly training webinars.
Education and Training
Bachelor of Arts:Business & Organizational Communications 12/2010University of Akron, City
Associate of Arts:Professional Selling12/2010Fisher Institute For Professional Selling, City, State
Certification:Intelligent Planning & Buying of Interactive Media06/2014Laredo Group, City
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Resume Overview
School Attended
- University of Akron
- Fisher Institute For Professional Selling
- Laredo Group
Job Titles Held:
- Manager, Platform Services
- Digital Sales Specialist
- Marketing Specialist, Client Services
- Client Services Coordinator
Degrees
- Bachelor of Arts : Business & Organizational Communications 12/2010
Associate of Arts : Professional Selling 12/2010
Certification : Intelligent Planning & Buying of Interactive Media 06/2014
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