Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
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Coordinate, plan, execute and report on global integrated marketing, sales enablement, and ABM campaigns with key stakeholders in marketing, sales, and business units to generate demand. Evaluate campaign objections and functions to monitor KPIs. Collaborate with marketing content, brand, communications, and management teams to optimize campaigns for search engine optimization, lead generation, website promotions, audience targeting, and company priorities. Implement, integrate, and administer sales asset management, CRM, marketing automation, project management, website, and other software tools. Seek new and innovative approaches and systems to increase efficiencies and save time.
- Strategic Alliances Manager (03/16 - Present)
Responsible for acquiring new & managing existing partnerships as a key to the success of Curtiss-Wright. Manage integration of partner's strategic plans, market strategy, company news, advanced technology, product roadmaps, promotions, trade shows & conferences with strategic goals.
- Senior Marketing Specialist (11/13 - 03/16)
Developed marketing strategies, sales presentations, collateral & promotions with product managers. Website design & content management in Upward O2, Drupal & MOD-X platforms, including implementation, project management, subcontractor management, SEO & PPC management. Project managed & administered Oracle Eloqua Marketing Automation platform, including integration with the website, programming, custom lead scoring & integration with the Pivotal CRM system. Pivotal admin for marketing department including lead tracking & reporting source to sales qualified leads.
- Marketing Project Manager (10/08 - 11/13)
Coordination of trade shows, sales meetings, vendor & partner events working with hotels, show organizers, & suppliers. ROI reporting of website lead generation & activity. Responsible for developing & managing a worldwide marketing budget of $400k for three business units.
- Area Sales Manager (1/12 - 11/13)
Managed an 8 state territory with a $9M target. Managed proposal development efforts including bid/no bid meetings, capture strategies, proposal volumes, compliance & presentations to customers. Developed business cases for pursuing opportunities for future customer requirements.
- Marketing Manager (01/05 - 10/08)
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Responsible for a $500k budget for corporate and US marketing activities including ROI tracking and reporting on sales leads and website activity. Managed world-wide marketing communications activities including public relations, graphics design, email marketing, advertising campaigns, trade shows, vendor days and partner events. Designed Coretrek CMS website including search engine optimization (SEO), Google Analytics and Google Adwords. Developed sales and business development presentations, advertising materials, email campaigns, trade magazine articles, press releases and market research reports to executive management
- Regional Sales Manager (08/97 - 01/05)
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Responsible for direct sales in a regional territory that included 13 states on the east coast and Canada. Selling highly technical hardware and software products which required an in-depth and hands-on knowledge of bus technology (including PCI, VME, CompactPCI, PCI Express and PMC). Conducted web-based and face-to-face presentations and demonstrations of system analyzer and diagnostic tools to a variety of customers in commercial, aerospace and defense markets. Generated company-wide reports including competitive win/loss/in progress, monthly forecasts, and track each territories quota vs. attainment numbers. Developed training material for all worldwide offices and distributors.
- Grade: 3.92
- Activities and societies: Phi Eta Sigma Honor Society, Alpha Lambda Delta Honor Society, National Dean's List, Beta Gamma Sigma Business Honor Society
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School Attended
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Job Titles Held:
- Manager of Marketing Operations
- Strategic Alliances Manager
- Marketing Communications Specialist
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- BBA
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