Senior Marketing Director with comprehensive background in lead generation, tactical and strategic planning and e-mail marketing. Successfully drives growth in company ROI through innovative and cutting-edge marketing campaigns.
Skills
Social media engagement
Strategic marketing
Marketing plan development
Email Marketing
Media buying
Digital media
Work History
Manager of Marketing, 09/2014 to Current Systems Personnel, Inc. & HireEmpire – West Seneca, NY
Directed a successful SEO and link-building campaign to increase the website's credibility and drive traffic.
Created effective messaging using language, graphics and marketing collateral.
Led account management, strategy, targeting and campaign development
Wrote off-site SEO content such as press releases, guest blog posts and informational articles.
Directed a successful search engine marketing campaign that utilized solid linking, technical and keyword research tactics.
Marketing Director, 09/2010 to 08/2014 COMMUNITY PAPERS OF WNY FORMERLY METRO GROUP, INC – Cheektowaga, NY
Develops and dispense all marketing and sales materials, which include print/digital collateral pieces for retail and classified sales teams including customized customer presentations and rate & data capabilities booklets
Design, implement, and facilitate annual marketing strategies for the organization through traditional and digital media venues
Branding Strategy for Community Papers of WNY to create a consistent presentation across the various product lines and services
Create and maintain social media campaigns across 25 community newspapers that include multiple accounts on Facebook, Pinterest, LinkedIn and Twitter
Translating business department objectives and strategies to prepare brand portfolio objective, plans, strategies to facilitate the growth of business unit
Develop and conduct digital and social media training for retail and classified sales representatives
Oversee WNY Wired division that services over 120 clients and three employees.
Completed quarterly forecasting and monthly financial reviews.
Consulted with buying personnel to determine projected demand for products and services.
Worked with the communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
Coordinated and participated in promotional activities and trade shows.
Social Marketer/Technical Assistance Coordinator, 03/2009 to 09/2010 DEPARTMENT OF MENTAL HYGIENE – Mayville, NY
Create, develop, and implement community awareness campaigns to assist in reduction of stigma for children's mental health in Chautauqua County through social networks, online tools such as Face Book, LinkedIn Twitter, Constant Contact, Chautauqua Tapestry web site and traditional media mediums such as newspapers, radio and community events.
Participate in activities to build relationships with partner agencies, youth, families, media, health care providers, policymakers, through the Chautauqua county.
Collaborate with staff and social marketing planning committee to develop and disseminate communications about activities and events to educate the youth, families, schools and medical professionals about guiding principles of a system of care Develop community teaching approach about the system of care initiatives and to assist in creation of system of care logic model and strategic plan that meets the mandates of the system of care.
Digital Sales & Marketing Manager, 02/2007 to 03/2009 PENTON MEDIA INC – New York, NY
Serve as the primary point of contact for property sales reps, their managers and publishers, to assist them in driving online revenue to their properties.
Analyze campaign performance on websites and all coordinating E-newsletters to create a positive story for the advertiser, and communicate results back to correlating print reps.
Monitor Online Property Analysis by working with audience development coordinator and publishers to analyze website traffic and user traffic patterns to create and uncover new opportunities for sales.
Assist Publishers in managing online inventory and communicate status reports to the correlating sales teams.
Work with Publishers and Sales managers to establish pricing models, and sell sheets for new and existing online products Collaborate with the sales managers and their sales representatives in creating presentations and proposals for their clients.
Join print sales reps on client presentations to support print reps on vetting clients' online marketing objectives, positio.
Online Media Specialist, 09/2004 to 02/2007 GELIA MEDIA, INC – Clarence, NY
Developed online media advertising campaigns for B2B and B2C companies.
Research potential advertising opportunities such as banners, directories, search portals and e newsletters programs and Pay Per Click programs.
Maintain, monitor and analyze vendor reports and data logs to prepare and present post-buy analysis.
Administer and maintains clients' Global Pay Per Click programs on the major search engines such as Google, Yahoo Search Marketing and AOL behavioral targeting campaigns.
Coordinated with Account Executives to understand established client goals and, strategies, tactics and evaluation.
Coordinate implementation of approved online programs
Marketing Analyst, 07/2002 to 05/2004 BUSH FURNITURE NORTH AMERICA – Jamestown, NY
Responsible for coordinating mall intercepts, phone surveys, direct mail surveys for product testing.
Coordinate with outside vendors and research firms for national market testing, product testing and focus groups.
Analyzes research test results from mall Intercepts, customer questionnaires and product registration cards to make recommendations to product management and senior management of design changes and success rates of new products.
Present research at the High Point International Furniture expo on consumer purchasing behavior relating to preference, color, styling, form and function of Furniture in the Electronics, Office Super Store and Mass Merchant Channels.
Responsible for researching and working with the Trade & Patent Lawyers on establishing Trade and Service Marks for Market.
Create reports and presentations for upper management from POS data from NPD databases; reports covering market share, retail dollars and YOY growth rates and trend analysis on color and price points.
Director of Marketing, 03/1997 to 10/2001 B.A.C. CONSULTING, INC – Erie, PA
Directed and coordinated marketing activities and policies to promote products and services.
Reviewed the financial aspects of product development, such as budgets, expenditures and research and development appropriations.
Developed pricing strategies while balancing firm objectives with customer satisfaction maximization.
Initiated market research studies and analyzed findings.
Analyzed business developments and monitored market trends.
Applied sales forecasting techniques and strategic planning to verify sales and profitability of products, lines and services.
Worked with the communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
Directed the hiring, training and performance evaluations for marketing and sales staff and supervised their daily activities.
Education
Bachelor of Science: Marketing, 1993 Gannon University - Erie, PA
MBA: Organizational Behavior, 1999 Gannon University - Erie, PA MARKETING
