LiveCareer-Resume

manager marketing resume example with 20+ years of experience

Jessica Claire
  • Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
  • H: (555) 432-1000
  • C:
  • resumesample@example.com
  • Date of Birth:
  • India:
  • :
  • single:
  • :
Summary
Marketing Communications professional with cross-functional project management expertise and proven analytic skills. 
Highlights
  • Strategic planning
  • Budget management 
  • Marketing production 
  • Analytics
  • Materials management
  • Strong writing skills 
  • Account management
  • Process Improvement
Accomplishments
  • Developed monthly metrics report enabling Marketing and Account Management teams to understand current materials usage, analyze spend and determine materials best practices.  

Experience
Manager - Marketing, 09/2013 - Current
Cox Auto Inc East Greenbush, NY,
  • Analyze online materials library usage and generate reporting.
  • Strategize ways to increase online library use and best practices.
  • Serve as liaison between Production Services and Marketing/Communications.
  • Develop processes for materials updates and training.
Sr. Marketing Manager, 09/2012 - 08/2013
Captech Richmond Columbus, OH,
  • Created and managed materials usage and cost reporting via vendor database.
  • Developed processes for online MarComm materials library management: materials updates, vendor communication processes.
  • Continual audits and updates to 800+ client communication pieces.
Marketing Project Manager, 11/2011 - 09/2012
Mindbody, Inc San Francisco, CA,
  • Developed budget management program for $20+million Medicare Part D Marketing budget including monthly tracking reports and accrual process.
  • Worked with Procurement to ensure that vendors are accurately contracted; Teamed with business owners to ensure that materials are compliant and ready for production; Analyzed data to provide detailed business reports.
Marketing Manager, 09/2010 - 11/2011
Bakkavor San Antonio, TX,
  • Developed and managed Marketing Program for this National Insurance Agency Association Worked with providers to develop new products to meet sales needs Increased online library of materials by more than 400% within 6 months Wrote and distributed press releases via online sources; Created marketing materials in coordination with outside creative team; Formalized company brand guidelines and ensure compliance METLIFE: Bridgewater and Liberty Corner, New Jersey: Institutional Business.
Marketing Consultant - Dental Insurance, 04/2007 - 09/2010
J. J. Keller & Associates, Inc. Houston, TX,
  • Consistently awarded Lead Marketing role for high profile cases Continually achieved an average of 10% participation rate on product marketing efforts with participation rates as high as 33% (product average was 9%) Earned lead role in finalizing case-specific analytic reports Worked with Sales to report on progress/success of cases, finalize sales Served as second chair to Marketing Manager; Managed marketing needs of 30+ Corporate accounts and 10+ specialty Association accounts; Partnered with Creative and Legal Departments to create new communications; Managed and maintained annual Marketing budgets covering three product lines.
Marketing Consultant - Life Insurance, 08/2005 - 04/2007
Weston Solutions Inc. Peachtree Corners, GA,
  • Consistently requested as Lead Marketer.
  • Worked with Analytics Team to continually improve of Post-Enrollment Analyses.
  • Managed marketing efforts of 30+ Corporate accounts; Trained new department personnel; Served as second chair to Marketing Manager.
Marketing Consultant - Long-Term Care Insurance, 07/2001 - 11/2002
MetLife City, STATE,
  • Promotion included Lead Marketer Role for National Long-Term Care Coalition.
  • Role included all responsibilities of Marketing Analyst.
Marketing Analyst - Long-Term Care Insurance, 11/1998 - 07/2001
MetLife City, STATE,
  • Created Post-Campaign Analysis for use on all cases and entire book of business.
  • Managed Marketing budgets up to $250,000 per case (30+ new and ongoing cases).
  • Executed marketing strategies in cooperation with account contacts and internal departments; Provided ongoing evaluation of processes to ensure effectiveness/efficiency.
Senior Direct Marketing Specialist & Project Coordinator, 08/1997 - 11/1998
The A.M. Best Company City, STATE,
  • Increased scope of Direct Marketing Department to include 600 projects in 1998.
  • Developed Post-Campaign Analyses.
  • Strategic planning; Budget development and management; Research and implementation of direct marketing testing variables; Managed vendor relationships; Supervised Senior Staff Assistant.
Direct Marketing Specialist, 04/1996 - 08/1997
The A.M. Best Company City, STATE,
  • Developed company's Direct Marketing Program and Department.
  • Educated affiliated departments in regard to DM concepts and USPS guidelines.
  • Composed direct marketing plans, campaign analyses and schedule; Coordinated production of materials with copywriters, art department, print shops, mail houses.
Associate Technical Editor, 07/1995 - 04/1996
The A.M. Best Company City, STATE,
  • Developed more streamlined approval process for manual reviews.
  • Updated computer software product manuals; Coordinated updates with testing, technical product support and programming personnel.
Marketing and Sales Support Specialist, 07/1993 - 04/1995
Avery Dennison City, STATE,
  • 1million in sales in 1994, including $450,000 in new business via minor accounts.
  • Strengthened business partnerships via Converter/Distributor Program.
  • Wrote and published quarterly newsletter; Coordinated automotive product promotions with external advertising agency; Organized and executed market research projects.
Education
Bachelor of Arts: Communications / Public Relations English and Italian Project Management, Expected in May 1992
-
Purdue University - West Lafayette, Indiana
GPA:
Status - Communications / Public Relations English and Italian Project Management
Graduate Certification: Project Management, Expected in August 2012
-
Lehigh University - Bethlehem, Pennsylvania
GPA:
Status -
Skills
Account manage, analytics, budget development and management, direct marketing, marketing strategies, market research, marketing materials, press releases, product descriptions, strategic planning

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Resume Overview

School Attended

  • Purdue University
  • Lehigh University

Job Titles Held:

  • Manager - Marketing
  • Sr. Marketing Manager
  • Marketing Project Manager
  • Marketing Manager
  • Marketing Consultant - Dental Insurance
  • Marketing Consultant - Life Insurance
  • Marketing Consultant - Long-Term Care Insurance
  • Marketing Analyst - Long-Term Care Insurance
  • Senior Direct Marketing Specialist & Project Coordinator
  • Direct Marketing Specialist
  • Associate Technical Editor
  • Marketing and Sales Support Specialist

Degrees

  • Bachelor of Arts
  • Graduate Certification

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