Marketing Communications professional with
cross-functional project management expertise and proven analytic skills.
Strong writing skills
Developed monthly metrics report enabling Marketing and Account Management teams to understand current materials usage, analyze spend and determine materials best practices.
Manager - Marketing September 2013 to CurrentCHARLES SCHWAB － Richfield, Ohio
Analyze online materials library usage and generate reporting.
Strategize ways to increase online library use and best practices.
Serve as liaison between Production Services and Marketing/Communications.
Develop processes for materials updates and training.
Sr. Marketing Manager October 2012 to September 2013Charles Schwab (via Magley & Associates) － Richfield, OH
Created and managed materials usage and cost reporting via vendor database.
Developed processes for online MarComm materials library management: materials updates, vendor communication processes.
Continual audits and updates to 800+ client communication pieces.
Marketing Project Manager December 2011 to October 2012CVS CAREMARK (via Aquent) － Solon, Ohio
Developed budget management program for $20+million Medicare Part D Marketing budget including monthly tracking reports and accrual process.
Worked with Procurement to ensure that vendors are accurately contracted; Teamed with business owners to ensure that materials are compliant and ready for production; Analyzed data to provide detailed business reports.
Marketing Manager October 2010 to December 2011Benefit Advisors Network － Solon, Ohio
Developed and managed Marketing Program for this National Insurance Agency Association Worked with providers to develop new products to meet sales needs Increased online library of materials by more than 400% within 6 months Wrote and distributed press releases via online sources; Created marketing materials in coordination with outside creative team; Formalized company brand guidelines and ensure compliance METLIFE: Bridgewater and Liberty Corner, New Jersey: Institutional Business.
Marketing Consultant - Dental Insurance May 2007 to October 2010MetLife － Bridgewater, NJ
Consistently awarded Lead Marketing role for high profile cases Continually achieved an average of 10% participation rate on product marketing efforts with participation rates as high as 33% (product average was 9%) Earned lead role in finalizing case-specific analytic reports Worked with Sales to report on progress/success of cases, finalize sales Served as second chair to Marketing Manager; Managed marketing needs of 30+ Corporate accounts and 10+ specialty Association accounts; Partnered with Creative and Legal Departments to create new communications; Managed and maintained annual Marketing budgets covering three product lines.
Marketing Consultant - Life Insurance September 2005 to May 2007MetLife － Bridgewater, NJ
Consistently requested as Lead Marketer.
Worked withAnalytics Team to continually improve of Post-Enrollment Analyses.
Managed marketing efforts of 30+ Corporate accounts; Trained new department personnel; Served as second chair to Marketing Manager.
Marketing Consultant - Long-Term Care Insurance August 2001 to December 2002MetLife － Liberty Corner, NJ
Promotion included Lead Marketer Role for National Long-Term Care Coalition.
Role included all responsibilities of Marketing Analyst.
Marketing Analyst - Long-Term Care Insurance December 1998 to August 2001MetLife － Liberty Corner, NJ
Created Post-Campaign Analysis for use on all cases and entire book of business.
Managed Marketing budgets up to $250,000 per case (30+ new and ongoing cases).
Executed marketing strategies in cooperation with account contacts and internal departments; Provided ongoing evaluation of processes to ensure effectiveness/efficiency.
Senior Direct Marketing Specialist & Project Coordinator September 1997 to December 1998The A.M. Best Company － Oldwick, New Jersey
Increased scope of Direct Marketing Department to include 600 projects in 1998.
Developed Post-Campaign Analyses.
Strategic planning; Budget development and management; Research and implementation of direct marketing testing variables; Managed vendor relationships; Supervised Senior Staff Assistant.
Direct Marketing Specialist May 1996 to September 1997The A.M. Best Company － Oldwick, NJ
Developed company's Direct Marketing Program and Department.
Educated affiliated departments in regard to DM concepts and USPS guidelines.
Composed direct marketing plans, campaign analyses and schedule; Coordinated production of materials with copywriters, art department, print shops, mail houses.
Associate Technical Editor August 1995 to May 1996The A.M. Best Company － Oldwick, NJ
Developed more streamlined approval process for manual reviews.
Updated computer software product manuals; Coordinated updates with testing, technical product support and programming personnel.
Marketing and Sales Support Specialist August 1993 to May 1995Avery Dennison － Painesville, Ohio
1million in sales in 1994, including $450,000 in new business via minor accounts.
Strengthened business partnerships via Converter/Distributor Program.
Wrote and published quarterly newsletter; Coordinated automotive product promotions with external advertising agency; Organized and executed market research projects.
Bachelor of Arts : Communications / Public Relations English and Italian Project Management, May 1992Purdue University － West Lafayette, IndianaCommunications / Public Relations English and Italian Project Management
Graduate Certification : Project Management, August 2012Lehigh University － Bethlehem, Pennsylvania, USA
Account manage, analytics, budget development and management, direct marketing, marketing strategies, market research, marketing materials, press releases, product descriptions, strategic planning
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Companies Worked For:
Charles Schwab (via Magley & Associates)
CVS CAREMARK (via Aquent)
Benefit Advisors Network
The A.M. Best Company
Job Titles Held:
Manager - Marketing
Sr. Marketing Manager
Marketing Project Manager
Marketing Consultant - Dental Insurance
Marketing Consultant - Life Insurance
Marketing Consultant - Long-Term Care Insurance
Marketing Analyst - Long-Term Care Insurance
Senior Direct Marketing Specialist & Project Coordinator
Direct Marketing Specialist
Associate Technical Editor
Marketing and Sales Support Specialist
Bachelor of Arts : Communications / Public Relations English and Italian Project Management , May 1992 Graduate Certification : Project Management , August 2012
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