Marketing Communications professional with
cross-functional project management expertise and proven analytic skills.Ā
Highlights
Strategic planning
Budget managementĀ
Marketing productionĀ
Analytics
Materials management
Strong writing skillsĀ
Account management
Process Improvement
Education
Purdue UniversityWest Lafayette, IndianaExpected in May 1992 ā āBachelor of Arts:Communications / Public Relations English and Italian Project Management - GPA:Communications / Public Relations English and Italian Project Management
Lehigh UniversityBethlehem, PennsylvaniaExpected in August 2012 ā āGraduate Certification:Project Management - GPA:
Accomplishments
Developed monthly metrics report enabling Marketing and Account Management teams to understand current materials usage, analyze spend and determine materials best practices. Ā
Experience
Cox Auto Inc - Manager - Marketing East Greenbush, NY, 09/2013 - Current
Analyze online materials library usage and generate reporting.
Strategize ways to increase online library use and best practices.
Serve as liaison between Production Services and Marketing/Communications.
Develop processes for materials updates and training.
Created and managed materials usage and cost reporting via vendor database.
Developed processes for online MarComm materials library management: materials updates, vendor communication processes.
Continual audits and updates to 800+ client communication pieces.
Mindbody, Inc - Marketing Project Manager San Francisco, CA, 11/2011 - 09/2012
Developed budget management program for $20+million Medicare Part D Marketing budget including monthly tracking reports and accrual process.
Worked with Procurement to ensure that vendors are accurately contracted; Teamed with business owners to ensure that materials are compliant and ready for production; Analyzed data to provide detailed business reports.
Bakkavor - Marketing Manager San Antonio, TX, 09/2010 - 11/2011
Developed and managed Marketing Program for this National Insurance Agency Association Worked with providers to develop new products to meet sales needs Increased online library of materials by more than 400% within 6 months Wrote and distributed press releases via online sources; Created marketing materials in coordination with outside creative team; Formalized company brand guidelines and ensure compliance METLIFE: Bridgewater and Liberty Corner, New Jersey: Institutional Business.
J. J. Keller & Associates, Inc. - Marketing Consultant - Dental Insurance Houston, TX, 04/2007 - 09/2010
Consistently awarded Lead Marketing role for high profile cases Continually achieved an average of 10% participation rate on product marketing efforts with participation rates as high as 33% (product average was 9%) Earned lead role in finalizing case-specific analytic reports Worked with Sales to report on progress/success of cases, finalize sales Served as second chair to Marketing Manager; Managed marketing needs of 30+ Corporate accounts and 10+ specialty Association accounts; Partnered with Creative and Legal Departments to create new communications; Managed and maintained annual Marketing budgets covering three product lines.
Weston Solutions Inc. - Marketing Consultant - Life Insurance Peachtree Corners, GA, 08/2005 - 04/2007
Consistently requested as Lead Marketer.
Worked with Analytics Team to continually improve of Post-Enrollment Analyses.
Managed marketing efforts of 30+ Corporate accounts; Trained new department personnel; Served as second chair to Marketing Manager.
MetLife - Marketing Consultant - Long-Term Care Insurance City, STATE, 07/2001 - 11/2002
Promotion included Lead Marketer Role for National Long-Term Care Coalition.
Role included all responsibilities of Marketing Analyst.
MetLife - Marketing Analyst - Long-Term Care Insurance City, STATE, 11/1998 - 07/2001
Created Post-Campaign Analysis for use on all cases and entire book of business.
Managed Marketing budgets up to $250,000 per case (30+ new and ongoing cases).
Executed marketing strategies in cooperation with account contacts and internal departments; Provided ongoing evaluation of processes to ensure effectiveness/efficiency.
The A.M. Best Company - Senior Direct Marketing Specialist & Project Coordinator City, STATE, 08/1997 - 11/1998
Increased scope of Direct Marketing Department to include 600 projects in 1998.
Developed Post-Campaign Analyses.
Strategic planning; Budget development and management; Research and implementation of direct marketing testing variables; Managed vendor relationships; Supervised Senior Staff Assistant.
The A.M. Best Company - Direct Marketing Specialist City, STATE, 04/1996 - 08/1997
Developed company's Direct Marketing Program and Department.
Educated affiliated departments in regard to DM concepts and USPS guidelines.
Composed direct marketing plans, campaign analyses and schedule; Coordinated production of materials with copywriters, art department, print shops, mail houses.
The A.M. Best Company - Associate Technical Editor City, STATE, 07/1995 - 04/1996
Developed more streamlined approval process for manual reviews.
Updated computer software product manuals; Coordinated updates with testing, technical product support and programming personnel.
Avery Dennison - Marketing and Sales Support Specialist City, STATE, 07/1993 - 04/1995
1million in sales in 1994, including $450,000 in new business via minor accounts.
Strengthened business partnerships via Converter/Distributor Program.
Wrote and published quarterly newsletter; Coordinated automotive product promotions with external advertising agency; Organized and executed market research projects.
Skills
Account manage, analytics, budget development and management, direct marketing, marketing strategies, market research, marketing materials, press releases, product descriptions, strategic planning
Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.
How this resume score could be improved?
Many factors go into creating a strong resume. Here are a few tweaks that could improve the score of this resume:
resume Strength
Personalization
Target Job
Typos
Resume Overview
School Attended
Purdue University
Lehigh University
Job Titles Held:
Manager - Marketing
Sr. Marketing Manager
Marketing Project Manager
Marketing Manager
Marketing Consultant - Dental Insurance
Marketing Consultant - Life Insurance
Marketing Consultant - Long-Term Care Insurance
Marketing Analyst - Long-Term Care Insurance
Senior Direct Marketing Specialist & Project Coordinator
