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Manager, Marketing Resume Example

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MANAGER, MARKETING
Summary

Results-driven professional with experience ensuring problem resolution, achieving customer satisfaction, and building retention. Clear communicator at all levels with strategic vision and disciplined execution. Successful in fast-paced, deadline-driven environments to manage goals and team development. History of thriving in team-oriented environments. Unwavering commitment to customer satisfaction, with the ability to build productive relationships, resolve complex issues, and win customer loyalty.

Skills
  • Project management
  • Team management
  • Budget management
  • Event planning and organization
  • Media relations
  • Digital marketing
  • Quality leadership
  • Customer service-oriented
  • Issue and conflict resolution
  • Contract development and management
  • Staff development
  • MS Office (Word, Excel, PowerPoint)
  • Adobe Photoshop
  • Fluent in Japanese
Experience
Manager, Marketing | 04/2018 to 12/2019
All Nippon Airways, Co., Ltd. - Torrance, CA
  • Developed and implemented strategies that grow the customer base and drive sale, leveraging CRM, Loyalty, and Credit Card programs.
  • Developed and refined forecasts, projecting traffic and revenue, share with North American sales team and developed counter measures as needed.
  • Established and implemented CRM processes, measurement, data capture, and evaluated campaign results.
  • Developed and implemented digital marketing objectives and strategies including email marketing, incorporating SEO, social media platforms and video campaigns.
  • Strengthened branding initiatives by developing communication campaigns, promotional materials, and database marketing for North American market.
  • Managed effective advertising and sales promotion by keeping track of market trends and competitive developments and enhancing e-communication via website/e-mail to increase direct sales.
  • Ensured all advertisements and marketing activities in North America comply with legal requirements.
  • Reviewed and analyzed website sales and online activities to proactively enhance customer engagement.
  • Led cross-functional team to initiate one to one marketing for corporate end-users and travel agents.
  • Performed competitive pricing analysis, identify pricing opportunities and respond to competitor actions.
  • Developed pricing strategies for maximizing revenue by analyzing the competitive market and identifying new revenue opportunities.
  • Drove business development by cultivating and managing valuable relationships with partner companies.
Manager, PR & Communications | 04/2005 to 03/2018
All Nippon Airways, Co., Ltd. - Torrance, CA
  • Developed and implemented corporate communication plan and strategies for North America.
  • Developed corporate promotions and communications liaising with other departments.
  • Developed and maintained social media profiles and quality content on Twitter, Facebook, Instagram and LinkedIn.
  • Coordinated all public relations activities.
  • Planned and organized corporate media and other special events.
  • Managed media inquiries and interview requests.
  • Continually maintained and improved company's reputation and positive image by through sponsorship opportunities and engaging with community.
  • Oversaw special promotional events to drive positive media coverage, boost revenue and enhance sales.
  • Played instrumental role in launching new routes in North America (Seattle, San Jose, Houston, Vancouver, and Mexico City).
  • Identified target audience and developed optimized communication plans to engage with targeted media.
  • Collaborated with regional sales offices in advertising and promoting new product and service.
  • Managed all media, press and public relations issues.
  • Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
  • Developed and implemented crisis communication plan for North America and provided media training to senior management and general managers for all regions.
Assistant Manager, Sales | 04/1996 to 03/2005
All Nippon Airways, Co., Ltd. - Torrance, CA
  • Researched and capitalized on emerging opportunities to build business and expand customer base.
  • Planned and developed sales plan and strategies to increase sales within Southwest territory.
  • Managed sales force to achieve sales quotas, developed new business and maintained effective operations.
  • Tracked weekly and monthly sales to develop senior leadership reports for business development planning.
  • Partnered with sales representatives during customer consultations to strengthen agency and customer relations.
  • Developed strong relationship and partnership with internal and external counterparts.
Customer Service and Fare Desk Agent | 04/1988 to 03/1996
All Nippon Airways, Co., Ltd. - Torrance, CA
  • Handled incoming reservation calls and applied up-selling techniques to inform callers of premium services.
  • Delivered exceptional service to every customer through active engagement, effective listening and well-developed interpersonal skills.
  • Answered questions about airline regulations, ticket restrictions, and helped customers make travel plans.
  • Provided customers with assistance in preparing required travel documents and forms.
  • Sent out promotional materials as requested by customers.
  • Acquired detailed knowledge of services, promotions and events to offer added value to travelers.
Education and Training
California State University Fullerton - Fullerton, California
Bachelor of Arts
Business Administration, 05/2006
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Resume Overview

Companies Worked For:

  • All Nippon Airways, Co., Ltd.

School Attended

  • California State University Fullerton

Job Titles Held:

  • Manager, Marketing
  • Manager, PR & Communications
  • Assistant Manager, Sales
  • Customer Service and Fare Desk Agent

Degrees

  • Bachelor of Arts

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