Manager, FBP, System Marketing Funds Resume Example

Member of a 3 person project team tasked with proposing a new Sales & Marketing Fund (SMF) structure which provides strategic focus on marketing spend, flexibility in how funds are used, simplicity in how we allocate costs, transparency in reporting, and accountability of spend

• Built and maintained financial models to illustrate financial impact of new SMF structure
• Gained alignment on proposed fund structure, processes and governance with Brand, Marketing, Sales and Consumer Services (BMSC), Legal, Continent and other stakeholders
• Developed reporting to include a complete global view of Sales and Marketing funding sources to facilitate decision making, enhance transparency and drive accountability
• Contributed to the development of governance policies and processes that facilitate accurate and consistent financial reporting and strong internal controls
• Develop analyses for strategic initiatives and ad-hoc projects
• Assist with the controllership of the Sales and Marketing funds
• Review 2020 budget draft records funded by SMF for accuracy and worked with FBP's to correct as necessary

Finance Manager to the Global Marketing, North America Marketing and Global Communications brand teams. Responsible for all aspects of budgeting, forecasting, financial analysis, strategic planning and variance analysis.

• Managed over $60M in annual spend supporting marketing programs, initiatives, and overhead
• Managed the day to day financial planning and reporting activities for multiple brands, teams, cost centers and departments
• Drafted and presented monthly and quarterly financial packages to senior leadership highlighting spending levels, business issues, KPI's, potential risks and provided financial recommendations
• Managed the calculation and distribution of the bundled fee for Tribute Portfolio
• Provided financial analysis specific to the needs of the Brands including brand standards, business cases for new initiatives/pilots, ROI and payback analysis

• Supervised team of 2-3 finance professionals
• Managed client P&L's including oversight of revenue recognition, financial reporting, forecasting, process compliance and staffing for our larger clients
• Prepared management reports, identified and communicated areas of concern and suggested improvements to account staff and management (e.g., client profitability, utilization, over/under service, missing time, revenue risk and staffing plans)
• Partnered with account teams in pricing client proposals, responding to Requests for Proposals/Information and developing budgets (with oversight)