Manager, Marketing resume example with 20+ years of experience
Jessica
Claire
resumesample@example.com
(555) 432-1000,
Montgomery Street, San Francisco, CA94105
:
Summary
Results-driven professional with experience ensuring problem resolution, achieving customer satisfaction, and building retention. Clear communicator at all levels with strategic vision and disciplined execution. Successful in fast-paced, deadline-driven environments to manage goals and team development. History of thriving in team-oriented environments. Unwavering commitment to customer satisfaction, with the ability to build productive relationships, resolve complex issues, and win customer loyalty.
Skills
Project management
Team management
Budget management
Event planning and organization
Media relations
Digital marketing
Quality leadership
Customer service-oriented
Issue and conflict resolution
Contract development and management
Staff development
MS Office (Word, Excel, PowerPoint)
Adobe Photoshop
Fluent in Japanese
Education and Training
California State University FullertonFullerton, California, Expected in 05/2006 ā āBachelor of Arts:Business Administration - GPA:
Experience
Cox Auto Inc - Manager, Marketing New York, NY, 04/2018 - 12/2019
Developed and implemented strategies that grow the customer base and drive sale, leveraging CRM, Loyalty, and Credit Card programs.
Developed and refined forecasts, projecting traffic and revenue, share with North American sales team and developed counter measures as needed.
Established and implemented CRM processes, measurement, data capture, and evaluated campaign results.
Developed and implemented digital marketing objectives and strategies including email marketing, incorporating SEO, social media platforms and video campaigns.
Strengthened branding initiatives by developing communication campaigns, promotional materials, and database marketing for North American market.
Managed effective advertising and sales promotion by keeping track of market trends and competitive developments and enhancing e-communication via website/e-mail to increase direct sales.
Ensured all advertisements and marketing activities in North America comply with legal requirements.
Reviewed and analyzed website sales and online activities to proactively enhance customer engagement.
Led cross-functional team to initiate one to one marketing for corporate end-users and travel agents.
Performed competitive pricing analysis, identify pricing opportunities and respond to competitor actions.
Developed pricing strategies for maximizing revenue by analyzing the competitive market and identifying new revenue opportunities.
Drove business development by cultivating and managing valuable relationships with partner companies.
Developed and implemented corporate communication plan and strategies for North America.
Developed corporate promotions and communications liaising with other departments.
Developed and maintained social media profiles and quality content on Twitter, Facebook, Instagram and LinkedIn.
Coordinated all public relations activities.
Planned and organized corporate media and other special events.
Managed media inquiries and interview requests.
Continually maintained and improved company's reputation and positive image by through sponsorship opportunities and engaging with community.
Oversaw special promotional events to drive positive media coverage, boost revenue and enhance sales.
Played instrumental role in launching new routes in North America (Seattle, San Jose, Houston, Vancouver, and Mexico City).
Identified target audience and developed optimized communication plans to engage with targeted media.
Collaborated with regional sales offices in advertising and promoting new product and service.
Managed all media, press and public relations issues.
Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
Developed and implemented crisis communication plan for North America and provided media training to senior management and general managers for all regions.
All Nippon Airways, Co., Ltd. - Assistant Manager, Sales City, STATE, 04/1996 - 03/2005
Researched and capitalized on emerging opportunities to build business and expand customer base.
Planned and developed sales plan and strategies to increase sales within Southwest territory.
Managed sales force to achieve sales quotas, developed new business and maintained effective operations.
Tracked weekly and monthly sales to develop senior leadership reports for business development planning.
Partnered with sales representatives during customer consultations to strengthen agency and customer relations.
Developed strong relationship and partnership with internal and external counterparts.
All Nippon Airways, Co., Ltd. - Customer Service and Fare Desk Agent City, STATE, 04/1988 - 03/1996
Handled incoming reservation calls and applied up-selling techniques to inform callers of premium services.
Delivered exceptional service to every customer through active engagement, effective listening and well-developed interpersonal skills.
Answered questions about airline regulations, ticket restrictions, and helped customers make travel plans.
Provided customers with assistance in preparing required travel documents and forms.
Sent out promotional materials as requested by customers.
Acquired detailed knowledge of services, promotions and events to offer added value to travelers.
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