Dynamic marketing professional with more than 8 years in the sales and marketing industries. Creative and innovative team player with strong interpersonal skills.
With expertise in both online and direct mail marketing campaigns and strategy. Solid understanding of digital marketing, including SEO, PPC, SEM and social media marketing.
With 8 years in marketing and advertising. Brand development and management expert with skill in market forecasting and projections.
Hired, trained and managed a team of 4 successful product managers.
Increased client's web traffic by 80% by improving and optimizing web content.
Grew a targeted newsletter subscriber list from 500 to 50,000 members in just 3 months.
Coordinated pre-show and post-show activities at trade shows.
Developed contingency plans and alternative solutions for all projects.
Coordinated monthly and quarterly marketing and community events, such as festivals.
Saved the company over $20,000 by negotiating advertising and commercial sponsorship contracts.
Managed all social media programs, including Internet forums, blogs, social networking applications and message boards.
Managed the in-house advertising program consisting of print and media collateral pieces.
Implemented and evolved high-impact strategies to target new business opportunities and new markets.
Designed and created marketing collateral for sales meetings, trade shows and company executives.
Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
Collaborated with advertising and promotion managers to promote products and services.
Collaborated with marketing and communications teams on standardization, design and production of marketing materials.
Analyzed performance of all marketing programs to identify the best opportunities for optimization.
Created sales strategies to promote advertising offerings and motivate larger deals.
Managed new product and content releases.
Prepared detailed marketing forecasts on a daily, weekly and quarterly basis.
Developed innovative product solutions grounded in clear understanding of customer needs.
Increased monthly sales by 40% by implementing strategies to develop and expand existing customer base.
Developed a new customer base consisting of 540 accounts.
Generated new accounts by implementing effective networking and content marketing strategies.
Identified strategic partnerships and gathered market information to gain a competitive advantage.
Delivered performance updates, quarterly business reviews and planning meetings.
Planned strategic brand-building events to expand the product portfolio.
Generated new sales opportunities through direct and telephone selling and emails.
Managed online and print advertising budgets up to $60,000.
Identified customer needs through market research and analysis.
Researched, negotiated, implemented and tracked advertising and public relations activities.Expanded product and company recognition in the national press to support the sales and marketing teams.
Organized public appearances, lectures, contests and exhibits to increase product awareness.
Designed web and other content, including monthly newsletters and promotional calendars.
Planned and organized corporate media and other special events.
Managed the editorial content, design and distribution of the external company newsletter.
Managed all media, press and public relations issues.
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