Highly accomplished and results-driven Sales Executive with over 20 years in the Broadcasting Industry working with General Market and Hispanic Agencies in Miami and New York
Over 15 years selling for the Hispanic Market
Over 9 years in Sales Management for both Local and National Sales
Local Sales Manager04/2008 to CurrentTelemundo, WSCV Ch.51Miami, Florida
Co-manage Local Sales team of nine account managers with a $30M Local Sales budget.
Strategize with team on targets, categories, or customize ideas to generate revenue for the station through increased shares of existing business, the addition of new business and the development of NTR business
Successful in building strong relationships and communicating with agencies and clients
Responsible for accurately forecasting revenue throughout the year and exceed quarterly/annual budgets
Work closely with VPOS, News, Traffic, Promotions, Research, and Digital departments to create sales opportunities, develop sales strategies and promotions throughout the year
Last three (3) years managed the responsibility of directing our research and creative services teams to develop our annual upfront presentations
Manage “Acceso Total” sales integration, establish pricing, and track inventory; review quarterly strategies with team
Responsible for managing inventory, setting rate goals and pricing specials, sports and new opportunities
Assist in preparing for budgets and S2; analyze inventory reports, categories, NTR's LUR, and paid programming
Strong work ethic and leadership qualities; respected and considered in high standard with team, across departments and clients.
National Sales Manager01/2004 to 04/2008Telemundo, WNJU Ch.47New York, NY
Managed National Sales for WNJU across all Telemundo and NBC national sales offices. Strong and consistent sales performance over a period of four (4) years
Responsible for approximately 25% of WNJU national sales budgets and consistently achieved stations goals. Grew national sales by an average of 15% and increased new business by an average of 8% or $2 million during tenure at WNJU
Offset high attrition with an on-going commitment to creative selling, categorized targets and new business opportunities
Created and managed custom promotions for major national clients, such as: IKEA, Six flags, Verizon, Honda, AA, SC Johnson, AstraZeneca, etc.
Oversaw inventory and pricing for national sales and capitalized on our ratings strengths
During LPM conversion instrumental in transitioning and communicating with the national sales teams, agencies and clients
Motivated account managers at the national sales offices through monthly one-one conference calls to review WNJU pending business for the quarter and worked with the teams on ideas
Team leader and an integral part of the management team for WNJU with strong project management skills, balancing customer concerns, priorities and deadlines
Beijing 2008 Olympic captain for WNJU, responsible for managing Local and National sales, prepare and present Olympic packages, conveyed strategies and expectations and effectively communicated our pacing to NBC & Telemundo Olympic Managers. WNJU achieved 95% of the Olympic Budget.
Director of National Sales01/2002 to 01/2004ZGS GroupNew York, NY
Instrumental in organizing and re-structuring the ZGS National Sales Group
Managed a team of five (5) employees including two (2) National Sales Managers and one (1) research analyst
Responsible for hiring, training and managing the ZGS National Sales Division
Established the ZGS National Sales Budgets, restructured the sales territories and set-up incentives to assist in obtaining quarterly station budgets
Managed a budget of over $5 million and overachieved budget by 20% in 2003.
Oversaw ten (10) Telemundo Affiliate stations; conducted monthly conference calls to maintain continuous communication flow with the stations on budgets, marketing initiatives and promotions.
Developed relationships with top Hispanic agencies in Dallas, Los Angeles, Miami and New York.
Strong focus in changing the overall market perception of ZGS Affiliate Stations by increasing follow through, customer service and professionalism at all levels - agency, client and internal national sales organization
Hired the first dedicated Research/Marketing Analyst for the ZGS Group, created research and marketing sales pieces from various sources for use in presentations for the 8 non-rated ZGS Affiliate markets
National Sales Account Executive01/2000 to 01/2002Telemundo National SalesNew York, NY
Managed a budget of $3 million and developed over $700,000 in New Business
Consistently met and exceeded sales goals by aggressively selling events, specials and promotions for the Telemundo O&O Stations and its Affiliates
Increased National Sales Budget by 40% from previous years
Successfully developed important relationships in the New York Market for both Hispanic and General Market Agencies
Represented 58 stations across the country (8 O&O and 50 Affiliates)
Exceeded budget each quarter
XEROX, New York - Sales, 1998-2000
WABC-TV, New York - Various, 1992-1998
John Blair Communications - Various, 1991-1992
BBA: International Marketing and Management1995Bernard M. Baruch CollegeNew York, NY, USA
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Companies Worked For:
Telemundo, WSCV Ch.51
Telemundo, WNJU Ch.47
Telemundo National Sales
Bernard M. Baruch College
Job Titles Held:
Local Sales Manager
National Sales Manager
Director of National Sales
National Sales Account Executive
BBA : International Marketing and Management 1995
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