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Local Marketing Manager Resume Example

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LOCAL MARKETING MANAGER
Professional Summary
Professional Objective Marketing Professional consistently rewarded for success in planning and operational improvements. Experience in Microsoft Office and working with cross-functional teams internally and externally to provide solutions has provided the skills to pursue a role as an Analyst, Business Process at T-Mobile.
Skills
  • Microsoft Excel and PowerPoint
  • Account management
  • Streamline
  • Ad
  • Advertising
  • Agency
  • Automotive
  • Budget analysis
  • Budget
  • Client
  • Data analysis
  • Data entry
  • Data mining
  • Delivery
  • Direction
  • Inventory
  • Logging
  • Marketing strategies
  • Marketing strategy
  • Market trends
  • Marketing
  • Market
  • Materials
  • Microsoft Excel
  • PowerPoint
  • Payment processing
  • Process improvement
  • Real estate
  • Relationship Building
  • Research
  • Sales
  • Scheduling
Work History
Local Marketing Manager, 08/2017 to Current
Company Name – City, State
  • Served as the data analysis expert for the region, pulling data and working on special projects utilizing Microsoft Excel, Qlik and Facebook Analytics.
  • Worked with the sales team and dealer partners to ensure transparency with marketing tactics and the IDF program.
  • Track advertising schedules, ad approvals and required changes, tracking and submission of invoices ensuring payment processing.
  • Manage and support all micro-marketing campaigns by coordinating maps, household counts, print and delivery schedules and work as a liaison between ad vendors.
  • Manage custom collateral creation for the market with vendors and corporate created collateral inventory ensuring proper allocation of all materials amongst both channels.
  • Coordinate, support, analyze and report on various marketing activities, and support the Manager in the maintenance of the annual marketing budget.
  • Manage experiential agency in terms of scheduling and providing direction for approximately 20-25 local events throughout the year.
Marketing Specialist, 05/2015 to 07/2017
Company Name – City, State
  • Managed 15 automotive dealership accounts, responsible for on time delivery of daily service leads collected from data mining, resolving client issues or questions and logging all communication activity.
  • Actively worked with dealership management to identify appropriate marketing strategies by analyzing historical customer information in combination with current market trends and incentives.
  • Evaluated marketing strategy results on a monthly to determine and suggest future modification.
  • Develop strong relationships with dealership contacts, leading to increased communication and a final weekly campaign success rate of 100%.
  • Improved total dealership ROI by 5% after taking full responsibility of account portfolio.
Intern, 06/2014 to 08/2014
Company Name – City, State
  • Worked with a data based management system to streamline data entry procedures to get underwriters the most up to date information in a timely manner.
  • Researched partnership information with potential real estate offices in the Greater Cincinnati and Kentucky area used to pursue new and potential market for the loan officers, to increase market share by 6%.
  • Gathered and presented research material required for the launch of a business marketing campaign.
Education
MBAPurdue University Global - Online
Bachelor of Science: Kinesiology and Health, Sport Leadership and ManagementMiami University - City, State
GPA: 3.25
Work History
Local Marketing Manager, 08/2017 to Current
Company Name – City, State
  • Served as the data analysis expert for the region, pulling data and working on special projects utilizing Microsoft Excel, Qlik and Facebook Analytics.
  • Worked with the sales team and dealer partners to ensure transparency with marketing tactics and the IDF program.
  • Track advertising schedules, ad approvals and required changes, tracking and submission of invoices ensuring payment processing.
  • Manage and support all micro-marketing campaigns by coordinating maps, household counts, print and delivery schedules and work as a liaison between ad vendors.
  • Manage custom collateral creation for the market with vendors and corporate created collateral inventory ensuring proper allocation of all materials amongst both channels.
  • Coordinate, support, analyze and report on various marketing activities, and support the Manager in the maintenance of the annual marketing budget.
  • Manage experiential agency in terms of scheduling and providing direction for approximately 20-25 local events throughout the year.
Marketing Specialist, 05/2015 to 07/2017
Company Name – City, State
  • Managed 15 automotive dealership accounts, responsible for on time delivery of daily service leads collected from data mining, resolving client issues or questions and logging all communication activity.
  • Actively worked with dealership management to identify appropriate marketing strategies by analyzing historical customer information in combination with current market trends and incentives.
  • Evaluated marketing strategy results on a monthly to determine and suggest future modification.
  • Develop strong relationships with dealership contacts, leading to increased communication and a final weekly campaign success rate of 100%.
  • Improved total dealership ROI by 5% after taking full responsibility of account portfolio.
Intern, 06/2014 to 08/2014
Company Name – City, State
  • Worked with a data based management system to streamline data entry procedures to get underwriters the most up to date information in a timely manner.
  • Researched partnership information with potential real estate offices in the Greater Cincinnati and Kentucky area used to pursue new and potential market for the loan officers, to increase market share by 6%.
  • Gathered and presented research material required for the launch of a business marketing campaign.
Skills
  • Microsoft Excel and PowerPoint,
  • Account management, streamline, ad, advertising, agency, automotive, Budget analysis, budget, client, data analysis, data entry, data mining, delivery, direction, inventory, logging, marketing strategies, marketing strategy, market trends, marketing, market, materials, Microsoft Excel, PowerPoint, payment processing, Process improvement, real estate, Relationship Building, Research, sales, scheduling
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    Resume Overview

    School Attended

    • Purdue University Global - Online
    • Miami University

    Job Titles Held:

    • Local Marketing Manager
    • Marketing Specialist
    • Intern

    Degrees

    • MBA
      Bachelor of Science : Kinesiology and Health, Sport Leadership and Management

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