licensee marketing manager resume example with 5+ years of experience

(555) 432-1000,
Montgomery Street, San Francisco, CA 94105
Professional Summary

Jessica is a strategic, creative, marketing leader with over 6 years experience creating lead generation content, as well as customer retention content, for digital forward-thinking B2B and B2C brands. Proven campaign leadership and digital marketing experience through ABM, paid media, email, SEO and social media strategies. She is a very organized, dedicated and passionate worker who can easily collaborate with sales, district managers, executive leadership and marketing teams to develop paid and organic marketing strategies that capture not only the latest digital trends but catches the attention of the primary customer. She loves people, puppies, and projects and will always do whatever it takes to go above and beyond what is asked of her before a deadline.

  • Digital Marketing
  • Salesforce
  • Eloqua
  • Marketing Cloud
  • Remarketing
  • Paid Social/Paid Search
  • SEO
  • Brand
  • Direct Mail
  • Event Planning
  • Project Management
  • Sales enablement
  • Marketing Analytics
  • Photoshop
  • InDesign
  • Microsoft Office - Advanced
  • BI Dashboards
  • Product Marketing
  • Highly Organized
  • Highly Collaborative
Stetson University DeLand, FL, Expected in 2011 Bachelor of Business Administration : Sport Business - GPA :
Stetson University DeLand, FL, Expected in 2011 Bachelor of Business Administration : Marketing - GPA :
  • Google: Ad Search Certification
  • Google Ads Display Certification
  • Account Based Marketing Certification – DemandBase
  • Pragmatic Marketing – Build, Focus, Market
Work History
Adventist Health System - Licensee Marketing Manager
Winter Park, FL, 12/2019 - Current
  • Educate, consult and build strong relationships with over 140 licensees who have over 550 stores in North America
  • Work with licensees on all digital media strategies and campaigns in their local DMAs
  • Coordinate execution of all licensee marketing campaigns
  • Hold monthly Facebook office hours to educate licensees on FB marketing campaigns, what were creating at corporate level and execute them at a local level
  • Work closely with email team to implement email campaigns for licensees as well as educate licensees on the entire customer journey/email program
  • Understand individual licensee marketing budgets and consult on where and how to best place their marketing dollars and monitor their ROAS
  • Work with licensees on all national and local media plans that are being created
  • Come up with monthly promotions for licensees to layer into the national program as well as elevate in-store activation campaigns
  • Provide analysis and reporting on campaign data such as ROI, cost-per-lead, ROAS and other key metrics
  • Maintain strong leadership skills with the ability to influence licensees on how to approach their marketing strategies and gain credibility with senior executives
  • Work closely with the corporate brand team to create strategies for licensees to leverage the brand to make sure each store is brand compliant
ConnectWise - Marketing Manager
City, STATE, 11/2017 - 12/2019
  • Created and executed Target Accounts program that influenced 1.8 million in revenue and about 4 million in the pipeline
  • Worked with marketing ops to create an automated email content calendar program in Eloqua
  • Work with marketing ops, digital, and creative to build and execute North America and International Marketing campaigns across email, paid social, remarketing, and SEO strategies
  • Strategize content for a SAAS business model to net new prospects and expand opportunities based on needs of sales teams and product management to generate leads
  • Allocating budget for North America, EMEA and APAC for each product to achieve the best outcome as measured by sales pipeline
  • Experience in planning hosted guest events for partners and prospects, to close deals faster
  • Works closely with Product Marketing, taking their inputs on market segments, positioning, messaging, and content to build and inform through marketing campaigns
  • Provide reporting on a product basis that illuminates spend, activities, and outcomes associated with 3 different software products
  • Ensure that marketing campaigns deliver on time with high quality, within budget and in accordance with stated business and technical objectives
  • Trained sales team on ABM, Target Accounts and using Profiler
  • Understand BI data to report back to the sales team how effective marketing campaigns perform
  • Help create tradeshow material and booth styles for tradeshow/events
  • Help Implement SEO optimization and strategies for the website
  • Design and execute 1:1, 1: few, and broad-based marketing initiatives to meet pipeline requirements
  • Work closely with sales to determine sales enablement needs, and work with product/solution marketing to develop tools, programs in a box, training and content
Bankers Financial Corporation - Digital & Social Media Manager
City, STATE, 12/2015 - 11/2017
  • Design and execute B2B and B2C social media campaigns for 9 different companies
  • Help create lead generation content for micro-sites, emails, newsletters, and brochures for each business unit
  • Wrote, designed and managed all content for all of the social media channels for each business unit
  • Implement SEO optimization as part of Social Media, Website and blog strategy
  • Create processes and guidelines for corporate marketing assistants for social content development, branding and strategies
  • Created and executed SEM and paid social campigns and stayed within budget
  • Produce videos to promote new products for business units
  • Create and execute contests and sweepstakes that can be used across all of digital platforms, and for other marketing strategies
  • Write blogs for 5 different business units within WordPress
  • ConnectWise Marketing MVP 2018 Q2
  • ConnectWise Market Development MVP 2018 Q4
  • ConnectWise 2018 Passport to Success Marketing Award
  • Top 100 Insurance Blog

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Resume Overview

School Attended

  • Stetson University
  • Stetson University

Job Titles Held:

  • Licensee Marketing Manager
  • Marketing Manager
  • Digital & Social Media Manager


  • Bachelor of Business Administration
  • Bachelor of Business Administration

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