-Primary disease states: HIV, oncology, and diabetes
-Both healthcare professionals and direct-to-patient work
-Work closely with Account team, Art Directors, and Programmers to create new creative campaigns and tactics
-Extensive client-facing responsibilities (selling new ideas and tactics, summarizing content ideas, present at med/legal/regulatory reviews to defend claims and keep ideas as close to the original intent as possible, regular status updates on content)
-New business pitches and presenting (and yes, that includes presenting in a winning pitch)
-HCP web sites and patient web sites with SEO
-Detail aids / sales aids, patient testimonials, patient brochures, iPad visaids
-Market research and testing with doctors, patients, and KOLs / industry mavens
-Email blasts, Epocrates campaigns
-Last, but certainly not least: fact-checking and annotations
