Multi-Channel Marketing and eCommerce Executive
Experienced MCM executive with over 25 years of marketing, eCommerce and strategic achievements in leading global companies. High-performing leader who is able to inspire and manage multi-cultural teams to achieve outstanding results. Open and clear communicator at all levels with demonstrated business and strategic vision and disciplined execution. Demonstrates balance in decision making, exuding the right amount of risk assessment and confidence needed in managing under pressure situations.
Evidence-based strategic business consultants - Leveraging big data and analytics to drive business growth, strategy and CRM and marketing initiatives for small and medium sized companies.
Small and Medium Enterprise, SME, focused on creating franchises and providing business and marketing services
Redcats USA is a Division of KERING (f/k/a - PPR), a $30 Billion multi-channel global fashion conglomerate.
Redcats USA has 11 business divisions and #16 in eCommerce in the USA with over $1 Billion in eCommerce sales and over 50% web penetration.
Managed all aspects of a multi-channel direct and interactive marketing business (catalog, full eCommerce website and email). This included developing budgets and operational plans and directing all aspects of the business including CRM, Marketing, Merchandising, Creative, Inventory and Finance.
Directed all marketing and circulation efforts for catalog, with yearly sales of more than $120 MM.
Key accomplishment: Achieved $20 MM in 12 months due to targeted marketing efforts.
$200M direct response marketing and membership club development company
Key accomplishment: Implemented programs that generated over $10 MM within 12 months
Steady progress from Assistant Product Manager to Senior Product Manager for global publishing icon.
Hanover Direct is direct response and multi-catalog company.
Managed all aspects of marketing for this direct response and interactive marketing company
Division of large multi-national with specialty in phenolic resins and foundry compounds
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