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Group Manager/Regional Marketing Manager - Brand Marketing Resume Example

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GROUP MANAGER/REGIONAL MARKETING MANAGER - BRAND MARKETING
Highlights
  • Direct Response
  • Brand Marketing
  • Inbound marketing
  • Campaign optimization
  • Consumer insights review
  • Media integration
Summary

Results driven and seasoned marketing professional with over 15 years of direct and brand marketing experience. Specializing in building integrated marketing plans through traditional and digital media. Proven track record of improving marketing performance and profitability through inbound marketing tactics.

[Job Title] excelling in both online and offline marketing. Superb communicator with talent in vendor management and social media marketing. Skilled marketing professional focused on exceeding revenue goals, driving high-volume new user acquisition and growing subscription-based businesses. Versed in all aspects of marketing campaigns from concept development to execution and launch.
Experience
Group Manager/Regional Marketing Manager - Brand Marketing03/2012 to 07/2015Company NameCity, State
  • Led Sanford-Brown re-brand/launch on time and within budget, this included new positioning/value proposition, brand brief and creative execution.
  • Slashed overall advertising costs by a million dollars through leveraged brand initiatives and redirected media spend to efficient sources; inbound marketing was maintained while margins were enhanced.
  • Efficiently developed a new strategic marketing initiative which produced over 100 new starts within nine months, produced the lowest cost per start for the year.
  • Regularly reviewed key performance indicators to create actionable consumer driven marketing strategies.
  • Demonstrated flawless execution of short and long term marketing plans by managing offline and digital media teams/vendors.
  • Managed five complex brands (Brooks Institute, Brown College, International Academy of Design and Technology, Missouri College and Sanford-Brown).
Sr. Advertising Manager05/2008 to 03/2012Company NameCity, State
  • Implemented Customer Relationship Management campaign that improved group show rate by 2% Integrated offline (TV, print, direct mail, out of home) and digital (PPC, web, SEO, social media) media to create sound advertising strategies.
  • Improved campus conversion rates by 0.5% through simplified front-end inquiry processing by the admissions teams.
  • Tested and created new direct response offers that improved response rates and reduced cost per inquiry Launched over a dozen new campuses across the country.
Advertising Manager03/2003 to 05/2008Company NameCity, State
  • Orchestrated 12% increase in year over year media lead growth as the leader of all direct response lead generation efforts.
  • Exceeded division media inquiry goals for four consecutive years by optimizing $11 million advertising budget.
  • Identified financial gaps for corporate leaders through forecasted quarterly projections based off of the latest market trends, this allowed senior management to proactively take action against shortfalls.
  • Ordered all media related placement for TV, direct mail, newspaper, email marketing and manage digital media budgets Supervised creative development for all media related advertising.
Account Specialist02/2000 to 02/2003Company NameCity, State
  • Ensured accuracy and delivered all file processing on time to ensure timeliness of campaign launches.
  • Managed client e-commerce data and literature fulfillment.
  • Developed database testing and quality control procedures.
Marketing/Sales Coordinator12/1998 to 01/2000Company NameCity, State
  • Coordinated B2B product marketing events through monthly sales presentations.
  • Conducted surveys to ensure product satisfaction and nurture close customer relationships.
  • Administered licensing procedure for the Dorenfest IHDS+ Database.
Admissions Coordinator03/1994 to 08/1998Company NameCity, State
  • Maintained accurate legal documents to insure compliance with JCAHO and possessed thorough understanding of Medicare policies and guidelines.
  • Negotiated reimbursement agreements with numerous managed care groups.
Education
Loyola UniversityCity, StatePost-Baccalaureate, Pre-Health Professions
Bachelor of Science: Health AdministrationNorthern Illinois UniversityCity, StateGPA: Dean's ListHealth Administration Dean's List
Additional Information
  • Awarded for "Marketing Excellence" in recognition of Outstanding Marketing Contributions

  • High Achievers Award
Skills

Budgeting, Forecasting, Planning and Execution, Strategy, Consumer Insights, Creative Development, Data Mining, Microsoft Office, Access, Excel, MapPoint, PowerPoint, Word, CampusVue, Basecamp, Leadership, Planning, Project Management, Forecasting, Collaboration, Analytics

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Resume Overview

School Attended

  • Loyola University
  • Northern Illinois University

Job Titles Held:

  • Group Manager/Regional Marketing Manager - Brand Marketing
  • Sr. Advertising Manager
  • Advertising Manager
  • Account Specialist
  • Marketing/Sales Coordinator
  • Admissions Coordinator

Degrees

  • Bachelor of Science : Health Administration

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