Montgomery Street, San Francisco, CA94105609 Johnson Ave., 49204, Tulsa, OK
Home: (555) 432-1000
Cell:
resumesample@example.com
Summary
An energetic, self-motivated professional with significant B2B and B2C communications experience in content creation,
project development and strategic planning. More than 12 years experience developing, managing, and executing
marketing campaigns to reach diverse audiences across traditional and social channels, building brand advocates, and
cultivating meaningful engagement.
Highlights
Microsoft Word, Outlook, Excel and PowerPoint Social media tools (Sprinklr, EveryoneSocial, HootSuite, Spredfast) Adobe Suite (Acrobat, InDesign, Illustrator) SPSS (statistical software) WordPress and Squarespace Claire, Page | 2
Accomplishments
Experience
Global Social Media & Blog Manager, 06/2014 to Present Dignity Health – Merced, CA,
Recipient of Dell Champion Award in 2015, an accolade provided to employees for "outstanding contributions to business results and customer dedication" Accomplishment: Within first six months, increased social audience by 45% Accomplishment: Increased social channel engagement more than 300% YoY Successfully developed and implemented an employee engagement program that has bolstered message saturation throughout online networks Building and implementing a robust online content and outreach strategy to grow SecureWorks' social media presence Restructuring and managing official blog to develop and share forward-thinking expertise throughout the information security and business community.
Communications Specialist, 03/2012 to 06/2014 Ellucian Inc. – Denver, CO,
Accomplishment: Exceeded UPS My Choice membership registration goals by 16 percent Accomplishment: Received a PRSA Phoenix Award for the 2012 UPS Holiday Campaign plan and execution Established social media strategy for @UPS_News, building relationships with global influencers and media Develop and execute social media campaigns across all channels (Twitter, Facebook, LinkedIn, Google+, YouTube) that increase visibility for UPS global solutions and technologies Worked collaboratively across UPS functions to create consistent messaging for internal and external audiences Implemented short- and long-term social media plans using management tools such as HootSuite and Spredfast Managed supporting agency by conducting weekly status calls, providing direction that aligns with project and company goals and budget Create and execute strategic plan for UPS small business segment to increase media coverage by 10 percent Developed measurement protocol using tools such as Sysomos for consistent analysis of outreach success across social and traditional communication channels Wrote and distributed case studies and blogs that highlight global UPS solutions for small business and retail customers to bolster sales and media coverage Generated media coverage on AMEX Open Forum blog for UPS small business team in October 2013, securing desirable presence in competitor space.
Communications Project Specialist, 05/2010 to 02/2012 Performance Food Group – Fort Smith, AR,
Spearheaded celebrity outreach strategy to engage public figures resulting in support and participation from popular music acts, the Indigo Girls and Shawn Mullins Drove social media campaign and created short- and long-term marketing strategies that diversify messaging for Twitter and Facebook audiences Translated complex project language into digestible blogs, social media posts, articles, and marketing materials that more easily communicate messages to the public Conducted qualitative and quantitative analyses to measure campaign success and identify opportunities for growth Created and implemented social media marketing plan to engage online supporters through online conversation Managed 2011 fellows by delegating assignments to ensure efficient productivity across communications department Wrote quarterly newsletters to leverage BeltLine news and progress to cultivate internal and external supporters Streamlined website and E-news content to clearly communicate the benefits and progress of the Atlanta BeltLine Claire, Page | 1.
Marketing Intern, 01/2010 to 04/2010 Park Pride – City, STATE,
Promoted Park Pride's 2010 fundraising event, Pints for Park Pride and sold the highest number of individual tickets while serving on the event committee Contacted conference sponsors to track attendance and identified sponsor needs for the annual Parks and Greenspace Conference Used MS Excel to organize event logistics (table assignments, materials, parking vouchers, specialty meals, etc.) Conducted analysis of social media plan and provided recommendations in order to maximize effectiveness of outreach using popular networking devices Developed media outreach plan to ensure the conference was promoted to local print and broadcast outlets to generate awareness and increase attendance Acted as member of EarthShare of Georgia's Earth Day Party on Land Marketing Committee, providing support to obtain donations for event silent auction and ticket sales.
Senior Account Executive, 01/2005 to 01/2009 Weber Shandwick – City, STATE,
Mars Veterinary, Kraft, Ace Hardware, Angels on a Leash, Campbell's, got milk.
Milk Mustache Mobile Tour,.
Pedigree Accomplishment: Developed monthly "Did You Know" correspondence to keep clients top of mind with key media which resulted in a 25 percent increase in coverage Accomplishment: Exceeded media goals on several accounts throughout campaigns.
i.e., Generated more than 55 million impressions for Mars Veterinary year two program, exceeding goal of 35 million by 57 percent) Accomplishment: Secured and conducted more than 30 TV and radio interviews to communicate client messaging Acted as spokesperson for the got milk.
Milk Mustache Mobile Tour across various media in more than 30 key cities Conducted critical research and analysis of client involvement in media surrounding melamine crisis to best counsel client on response efforts Media trained junior level staff to ensure consistent messaging for the got milk.
Milk Mustache Mobile Tour Created press materials to include key client messages that corresponded with media needs Implemented career development and social fulfillment seminars as member of the Learning Navigator Committee Developed and executed program events that included overseeing media training, media outreach, logistics coordination, resource management, and client communication.
Education
Master of Public Administration: , Expected in 2011 Georgia State University - Atlanta, GA GPA: GPA: 4.0Golden Key International Honour Society MemberPi Alpha Alpha Member, Public Affairs and Administration National Honor Society GPA: 4.0Golden Key International Honour Society MemberPi Alpha Alpha Member, Public Affairs and Administration National Honor Society
Applied Research Methods and Statistics: Used statistical software and techniques to analyze data and determine program effectiveness and efficiency Leadership and Organizational Behavior: Developed leadership skill set by focusing on the practical application of organizational behavior, organizational changes, group dynamics and decision making Management Systems and Strategies: Created plans and strategies designed to improve organizational performance and efficiency: , Expected in - , GPA:
Bachelor of Arts: Journalism Marketing, Expected in 2004 Georgia State University - Atlanta, GA GPA: GPA: 3.4 Journalism Marketing GPA: 3.4
Skills
Adobe Suite, Acrobat, agency, benefits, broadcast, budget, Hardware, content, client, clients, decision making, Dell, direction, fundraising, Illustrator, InDesign, information security, Leadership, logistics, managing, marketing plan, marketing strategies, Marketing, marketing materials, Mars, materials, media plans, media plan, media training, messaging, MS Excel, Excel, Outlook, PowerPoint, Microsoft Word, Navigator, networking, networks, newsletters, Organizational, Page, press, progress, radio, Research, retail, sales, seminars, SPSS, Statistics, strategy, strategic, TV, website, articles
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School Attended
Georgia State University
Georgia State University
Job Titles Held:
Global Social Media & Blog Manager
Communications Specialist
Communications Project Specialist
Marketing Intern
Senior Account Executive
Degrees
Master of Public Administration
Applied Research Methods and Statistics: Used statistical software and techniques to analyze data and determine program effectiveness and efficiency Leadership and Organizational Behavior: Developed leadership skill set by focusing on the practical application of organizational behavior, organizational changes, group dynamics and decision making Management Systems and Strategies: Created plans and strategies designed to improve organizational performance and efficiency
