Global Innovation Marketing Manager Resume Example
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GLOBAL INNOVATION MARKETING MANAGER
Professional Summary
Goal oriented marketing expert with natural talents in implementing successful strategies and driving profits. Hardworking, performance-oriented leader offering proven expertise in driving marketing innovation. Prepared to bring 17+ years of progressive global experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Skills
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Work History
Global Innovation Marketing Manager, 10/2013 to 03/2020
DIAGEO – City , STATE
DIAGEO – City , STATE
- Develop, manage, and champion Guinness Nigeria innovation and renovationproject.
- Design, research, develop, analyze, and suggest new marketing concepts as well as strategies/implementation proactive procedures and systems to avoid problems in the first place.
- Drive project work flows, deliverable date bench marks and objectives.
- Delivered required volume and value gains as per strategy plan and project objectives.
- Worked with key advertisers on the development of creative for direct mail campaigns and ensure direct mail orders are placed in a timely and accurate manner.
- Managed day to day basis innovation and renovation projects in partnership with Innovation/brand teams and DA Africa regions.
- Lead innovation and new product development projects through Navigate system from gates 1 to managing gatekeepers, 3rd party vendors, and various stakeholder expectations.
- Slashed Innovation projects by 30% while ensuring the continuation and enhancement of services.
- Competitive consumer reporting analysis skill, with extensive experience in utilizing data-driven insights using Nielsen reporting & BTS (Brand Tracking Studies.)
- Sustained SNAPP product innovation launch by moving from stage 1 to stage 3 launch GATE process. Built value market share from 1% to 6% and increased trial and top of mind awareness from 7.5 to 21% within 6 months of launch.
- Reactivated and moved 5 recycle projects to ready for F15 launch ($500k), utilizing persuasion and meditation skills.
Senior Innovation Marketing Manager, 06/2009 to 06/2013
Coca-Cola Hellenic Bottler – City , STATE
Coca-Cola Hellenic Bottler – City , STATE
- Executed the best-in-class systems and processes for collaborative planning and execution for national sales, brand, and channel marketing teams pan Africa.
- Progressed innovation pipeline projects for readiness.
- Developed programs and secured required budget in order to implement and execute marketing programs.
- Lead new project development, new, and existing campaigns.
- Utilized consumer insights and worldwide trends in order to identify key issues and opportunities for profitable brand growth.
- Drive local and traditional market product information including pricing and market analysis.
- Lead OBPPC (Occasion Brand Package Price Channel) new packaging initiatives across cross functional teams from finance, supply chain, and technical teams.
- Championed 7 new packaging projects, reformulations, national promotional launch activities, leading communication across all Coca-Cola systems.
- Managed and tracked all project related expenses (Saved 40% on new product launch for F'14.)
- Received indispensable award for outstanding work for creating a new product development department from inception to execution.
- Capitalized on industry and marketplace trends to strategize solutions and enhance business operations.
National Program Coordinator & B2B Technical MGR, 11/2004 to 04/2009
Coca-Cola Customer Business Solutions – City , STATE
Coca-Cola Customer Business Solutions – City , STATE
- National Program Activation Manager - Executed against clear program objectives for brand communication and a vision for short and long-term success.
- Lead and execute implementations through all project lifecycle stages.
- Coordinated communication among associations, allies, stakeholders and members to foster sales and connections between departments.
- Managed Software Development Life Cycle (SDLC) Project management and Six-Sigma process and similar methodologies.
- Electronic Business Coordinator - Responsible for supporting the implementation of Electronic Data Interchange (EDI) or any other E-Business technology with Coca-Cola's electronic partners.
- Provided technology and business consultation with IT support for Software-as-a-Service (Saas) by customers maximizing efficiencies and driving improvement's in sales execution for performance management across the sales force.
- Lead the techinical requirements to and from trading partners related to E-Business.
- Managed the implantation of e-commerce support programs and analyze their effectiveness.
- Created EDI and data mappings which included, analyzing trading partner mapping specifications through trading partner mapping issues, creating trading partner relationships in the translator, create definitions and creating translation formats and mapping.
- Implement and provide feedback on suitability and content of company procedures.
Education
Master of Science: Computer Information Systems , Project Management, 05/2008
Southern Polytechnic University - City
Southern Polytechnic University - City
Minor: MBA (Strategic Marketing Management)
Bachelor of Science: Computer Information Systems, Project Management, 05/2004
Kennesaw State University - City
Kennesaw State University - City
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Resume Overview
School Attended
- Southern Polytechnic University
- Kennesaw State University
Job Titles Held:
- Global Innovation Marketing Manager
- Senior Innovation Marketing Manager
- National Program Coordinator & B2B Technical MGR
Degrees
- Master of Science : Computer Information Systems , Project Management , 05/2008
Bachelor of Science : Computer Information Systems, Project Management , 05/2004
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