Finance Manager Ad Sales Resume Example

Love this resume?

By clicking Build Your Own Now, you agree to our Terms of Use and Privacy Policy

Jessica Claire
, , 100 Montgomery St. 10th Floor
Home: (555) 432-1000 - Cell: - - -
10/2019 to Current
Finance Manager; Ad Sales City Of Seattle, Wa Seattle, WA,

• Manage digital and print ad pricing and standardizing pricing procedures and guidelines that will increase accuracy and efficiency, while reducing turnaround time, and with better guarantees of achieving profitability

• Serve as key contributor to company-wide budgeting and forecasting; drive quarterly deliverables and financial evaluations to understand discrepancies and identify trends and areas of improvement

• Oversee teams on est. weekly reporting cadences that allows Executives to make strategic and operational decisions on the overall business

• Develop comprehensive P&L models for program-level negotiations, enabling Executives to quickly assess profitability of our largest partnerships and to maximize budget commitments

• Develop digital and print rate cards across top-tier agencies and accounts for numerous ad products to aid Executives with agency negotiations

• Partner with Sales Leads to est. account quotas for Sales Reps; reconcile account changes at given deadlines and est. special incentive plan payouts

• Partner with Sales Leads in ad hoc analysis and revenue forecasting across agencies and accounts to est. common procedures and strategies

• Facilitate goal status reporting in quarterly reviews with Executives and help communicate status clearly and concisely to various teams

09/2018 to 10/2019
Manager; Revenue Management & Platform Analytics ESPN City, STATE,

• Managed forecasting and revenue analysis for ESPN sports/properties and networks – college sports programming, SportsCenter/studio, news & information programming, ESPN Deportes, and ACC/SEC networks

• Served as key contributor during forecast in providing POVs for Annual Operating Plan and 5-year LRP of the linear and digital business

• Served as key contributor on strategizing pricing packages for national campaigns, customized plans, integrated programs, and sponsorships

• Analyzed and communicated weekly summaries by sports/properties, highlighting metrics incl. but not limited to, year-over-year broadcast/cable ratings, revenue deliveries season-to-date, incurred liability through possible under-delivery, and ADUs

• Analyzed and communicated weekly remaining linear and digital inventory for the quarter and highlighted areas of opportunities by selling rotations, as well as overseeing pricing strategies to maximize inventory value

• Analyzed and communicated daily day-over-day gains/losses, highlighting possible fallout dollars by advertisers, categories, and selling rotations

• Analyzed and provided weekly summaries to Direct Response underlining possible discrepancies between proposed and committed dollars across ABC Sports/ESPN networks

• Forecasted monthly revenue of the linear and digital business using inventory analysis, rate cards, sell-through rates, and yield analysis

09/2017 to 07/2018
Budget Manager UM Worldwide City, STATE,

• Managed the budget process and financial reporting process across all media channels for the Coca-Cola portfolio, as well as managing a Sr. and Jr. Analyst while overseeing projects and tasks are completed with highest quality and efficiency

• Managed the year-end close process and presented detailed expositions, highlighting metrics incl. revenue analysis, performance analysis versus brand competitors, and proposing how incremental dollars should be utilized

• Proposed how approved brand budgets should be allocated across media channels and provided recommendations directly to clients

• Analyzed weekly media buying trends to gain perspective on variances between approved and contracted dollars

• Oversaw linear and digital teams to ensure seamless campaign executions, implementations, optimizations, pacing, trafficking, troubleshooting, and reporting

• Est. and nurtured strong client relationships, serving as POC for all budget and financial management deliverables and troubleshooting as needed

• Partnered with AR/AP to ensure client and vendor payments are received and submitted within the terms of agreement and contract

• Partnered with teams to ensure media budgets are directly aligned to respective campaigns and provided daily analysis of performance evaluations

Expected in 05/2012
Bachelor of Science: Hospitality Administration And Management
Pennsylvania State University - University Park, PA
Expected in 05/2012
Bachelor of Science: Business Management
Pennsylvania State University - University Park, PA
  • Microsoft Office (Excel, PowerPoint, Word)
  • Salesforce
  • Tableau
  • MicroStrategy
  • SAP BI
  • Google AdX
  • Google Analytics
  • DoubleClick
  • FreeWheel
  • Operative
  • SQL
  • IBM NCS Advisor
  • Kantar Media
  • Media Radar
  • Mediaocean DDS
  • SQAD MediaTools

By clicking Build Your Own Now, you agree to our Terms of Use and Privacy Policy

Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.

How this resume score could be improved?

Many factors go into creating a strong resume. Here are a few tweaks that could improve the score of this resume:


Resume Strength

  • Length
  • Personalization
  • Target Job

Resume Overview

School Attended
  • Pennsylvania State University
  • Pennsylvania State University
Job Titles Held:
  • Finance Manager; Ad Sales
  • Manager; Revenue Management & Platform Analytics
  • Budget Manager
  • Bachelor of Science
  • Bachelor of Science

Similar Resume

View All
Finance Manager; Ad Sales
Ad Sales Section Manager