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Finance Manager Ad Sales Resume Example

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Jessica Claire
, , 100 Montgomery St. 10th Floor
Home: (555) 432-1000 - Cell: - resumesample@example.com - -
Experience
10/2019 to Current
Finance Manager; Ad Sales City Of Seattle, Wa Seattle, WA,

• Manage digital and print ad pricing and standardizing pricing procedures and guidelines that will increase accuracy and efficiency, while reducing turnaround time, and with better guarantees of achieving profitability

• Serve as key contributor to company-wide budgeting and forecasting; drive quarterly deliverables and financial evaluations to understand discrepancies and identify trends and areas of improvement

• Oversee teams on est. weekly reporting cadences that allows Executives to make strategic and operational decisions on the overall business

• Develop comprehensive P&L models for program-level negotiations, enabling Executives to quickly assess profitability of our largest partnerships and to maximize budget commitments

• Develop digital and print rate cards across top-tier agencies and accounts for numerous ad products to aid Executives with agency negotiations

• Partner with Sales Leads to est. account quotas for Sales Reps; reconcile account changes at given deadlines and est. special incentive plan payouts

• Partner with Sales Leads in ad hoc analysis and revenue forecasting across agencies and accounts to est. common procedures and strategies

• Facilitate goal status reporting in quarterly reviews with Executives and help communicate status clearly and concisely to various teams

09/2018 to 10/2019
Manager; Revenue Management & Platform Analytics ESPN City, STATE,

• Managed forecasting and revenue analysis for ESPN sports/properties and networks – college sports programming, SportsCenter/studio, news & information programming, ESPN Deportes, and ACC/SEC networks

• Served as key contributor during forecast in providing POVs for Annual Operating Plan and 5-year LRP of the linear and digital business

• Served as key contributor on strategizing pricing packages for national campaigns, customized plans, integrated programs, and sponsorships

• Analyzed and communicated weekly summaries by sports/properties, highlighting metrics incl. but not limited to, year-over-year broadcast/cable ratings, revenue deliveries season-to-date, incurred liability through possible under-delivery, and ADUs

• Analyzed and communicated weekly remaining linear and digital inventory for the quarter and highlighted areas of opportunities by selling rotations, as well as overseeing pricing strategies to maximize inventory value

• Analyzed and communicated daily day-over-day gains/losses, highlighting possible fallout dollars by advertisers, categories, and selling rotations

• Analyzed and provided weekly summaries to Direct Response underlining possible discrepancies between proposed and committed dollars across ABC Sports/ESPN networks

• Forecasted monthly revenue of the linear and digital business using inventory analysis, rate cards, sell-through rates, and yield analysis

09/2017 to 07/2018
Budget Manager UM Worldwide City, STATE,

• Managed the budget process and financial reporting process across all media channels for the Coca-Cola portfolio, as well as managing a Sr. and Jr. Analyst while overseeing projects and tasks are completed with highest quality and efficiency

• Managed the year-end close process and presented detailed expositions, highlighting metrics incl. revenue analysis, performance analysis versus brand competitors, and proposing how incremental dollars should be utilized

• Proposed how approved brand budgets should be allocated across media channels and provided recommendations directly to clients

• Analyzed weekly media buying trends to gain perspective on variances between approved and contracted dollars

• Oversaw linear and digital teams to ensure seamless campaign executions, implementations, optimizations, pacing, trafficking, troubleshooting, and reporting

• Est. and nurtured strong client relationships, serving as POC for all budget and financial management deliverables and troubleshooting as needed

• Partnered with AR/AP to ensure client and vendor payments are received and submitted within the terms of agreement and contract

• Partnered with teams to ensure media budgets are directly aligned to respective campaigns and provided daily analysis of performance evaluations

Education
Expected in 05/2012
Bachelor of Science: Hospitality Administration And Management
Pennsylvania State University - University Park, PA
GPA:
Expected in 05/2012
Bachelor of Science: Business Management
Pennsylvania State University - University Park, PA
GPA:
Software
  • Microsoft Office (Excel, PowerPoint, Word)
  • Salesforce
  • Tableau
  • MicroStrategy
  • SAP BI
  • Google AdX
  • Google Analytics
  • DoubleClick
  • FreeWheel
  • Operative
  • SQL
  • IBM NCS Advisor
  • Kantar Media
  • Media Radar
  • Mediaocean DDS
  • SQAD MediaTools

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Resume Strength

  • Length
  • Personalization
  • Target Job

Resume Overview

School Attended
  • Pennsylvania State University
  • Pennsylvania State University
Job Titles Held:
  • Finance Manager; Ad Sales
  • Manager; Revenue Management & Platform Analytics
  • Budget Manager
Degrees
  • Bachelor of Science
  • Bachelor of Science

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