Skilled international marketing and sales professional focused on exceeding revenue goals and building business. Versed in all aspects of marketing campaigns from concept development to execution and launch.
Drove image revamp of product range, leading to 65 percent increase in unit sales - and doubling of gross sales in that product category.
Increased ex-stock sales by 35% in one year.
Implemented innovative program contributing to 40% increase in sales in two years.
Increased positive brand perception by 14 percent in one year in high-image industry.
Assumed full line responsibility for selling GBP 2M (US$ 4M) of industrial products to a network of distributors worldwide. Coordinated all sales, service and warranty activities. Generated quotations for project and tender business. Took active role in product management and product adaptation. Exceeded annual budget by 3 per cent. Managed distributor / dealer network of over 30 customers with sales to Central Europe, Scandinavia, the Middle East, Australia, and Africa. Managed key accounts, coordinated promotional offers to large retailers, selected product bonuses, and oversaw packaging adaptation.
Took lead role in sales and marketing of capital equipment to bicycle producers. Made cold calls, generated leads, traveled to visit prospects and made sales presentations. Conducted competitive analysis and helped shape product and pricing policy. Wrote sales and technical texts in both English and German.
Carried managerial and operational responsibility for all aspects of exporting, producing strong profit and ROI. Managed network of over 30 distributors in the European Union, Eastern Europe, and the Middle East. Planned trade show presentations, produced marketing and press materials, and co-ordinated exports from local stock and as drop shipments. Increased ex-stock export sales by 35 per cent.
Carried full sales, marketing, and service responsibility as distributor of the Diamondback bicycle brand and re-launched it successfully into the German market. Took sales from zero to 4,400 units in one season. Managed field sales team and visited key accounts. Advised and assisted the General Manager with strategic planning and international communications.
Managed marketing budget of 1.3 million DM, coordinated print media campaign and managed relations with special interest publications, produced catalogs, wrote advertising copy and press releases in English
and German. Took lead role in re-positioning key product line, leading to 100 per cent increase in gross sales in that sector during the first model year.
Master of International Business
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