EXECUTIVE, CORPORATE & MARKETING COMMUNICATIONS MANAGER
Award-winning communications professional with comprehensive experience in financial, real estate, professional services, non-profit, consumer and health/pharma categories.
Collaborative, creative and versatile writer/editor for executive/C-suite, corporate, and marketing communications. Resourceful, efficient manager of teams and diverse, fast-paced projects.
Proven strengths in building relationships across functions, positive team leadership, building new departments, media relations, writing/editing, production supervision and strategic planning.
Internal/external team leadership
Writing/editing for CEO/COO/CMO/SVP/EVP
Multichannel communication strategies
planning and execution
Team leadership and mentoring
Media relations for people, products, services, companies, research, issues, events
Social media, website and sales enablement materials content management
Executive, Corporate & Marketing Communications ManagerFeb 2014 to Feb 2016 RR DONNELLEY Global Printing & Integrated Multichannel Communication Services － CHICAGO, ILL.
Provided editorial direction, writing and strategic planning for internal and external corporate, executive and sales enablement communications across this $11.5B Fortune 500 company.
Collaborated with leadership and cross-functional management to develop, align and implement strategic messaging across multiple channels. Highlights:
Executive & Investor Communications: Created and refined critical corporate communications with C-suite leadership and investor relations, including CEO quarterly earnings call scripts, letters to employees, annual shareholder letter, annual sustainability report to The Business Roundtable, executive presentations for industry events, talking points/FAQs and SVP remarks.
Supported media relations and executive interview preparation.
Corporate Communications Strategist, Marketing Content Developer and EditorFeb 2005 to Feb 2014 SBK COMMUNICATIONS － HIGHLAND PARK, ILL
As Editorial Lead of the company Review Committee; reviewed, edited and aligned messaging for a monthly average of 70-130 digital, (blogs, microsites, banners, et al.) print and video assets as submitted from across the enterprise.
Collaborated with executives and teams around the world on projects.
Corporate Communications: Collaborated with teams worldwide to write/edit the Global Social Responsibility Report and Annual Employee Newsletter.
Authored the Publisher's Preface for the renowned Lakeside Classic, as well as awards submissions, case studies and intranet content.
Initiating Process Improvement: Researched, initiated and implemented applications, systems and procedures to improve the operation of the marketing communications function, resulting in improved project management and workflow efficiencies.
Integrated marketing and public relations consulting.
CORPORATE COMMUNICATIONS & PUBLIC RELATIONS CONSULTANTJan 2004 to Jan 2005 STEPHANIE KERCH FAMILY OFFICE EXCHANGE LLC － CHICAGO, ILL.
Lead and advance the development, planning and administration of strategic marketing, corporate/internal communications, content management and public relations programs.
On and off-site engagements include Ace Hardware Corporation, Mack International, Aviva North America, ALAS, Inc., Nancy Rotering for Mayor of Highland Park, Park District of Highland Park.
Conceiving and implementing integrated marketing communication programs to support corporate goals, annual events and social media presence.
Writing/editing and directing production of varied assets such as C-suite video scripts, website content, leadership statements, press releases, articles, flyers, ad copy, posters, social media content and digital newsletters to increase retention, membership, attendance and sales.
International private wealth consulting firm for families with more than $80 million in assets.
DIRECTORFeb 2000 to Feb 2004 HLB COMMUNICATIONS INC A boutique public relations and marketing communications agency － CHICAGO, ILL
Conceived, wrote and led all multichannel marketing and communications strategy, messaging, planning and execution.
Event communications, planning and support.
Identified publicity opportunities to fortify brand among target audiences.
Conducted interview coaching and facilitated media interviews for the CEO and President with The Wall Street Journal, Private Asset Management, Bloomberg Wealth Manager and Associated Press, among others.
Applied effective multichannel marketing strategies that increased sales for varied products and services, including a Wealth Advisor conference by more than 60% and sales for a proprietary survey and research report by 45%.
SENIOR CONSULTANT / TEAM LEADER/MEDIA STRATEGISTFeb 1997 to Feb 2000 MORNINGSTAR INCA global market leader in investment information and analysis － CHICAGO, ILL.
Developed and led successful strategic corporate and external communication programs for a variety of financial, consumer and professional-services clients such as Heller Financial, CapitalSource, William Blair, Verizon, James Drury Partners, and Duff & Phelps LLC.
Exceeded client media placement goals by more than 300%.
Administered budgets for five clients plus projects, representing approximately $600,000 in annual billings.
As team leader, nurtured client relationships, participated in new business, served on crisis communications teams, supervised a team of experienced professionals, and mentored interns.
Established and led the company's first global external communications department.
Provided strategic communications counsel to the CEO, executives, analysts and product managers.
Co-wrote the corporate mission and values statements.
Supervised a team and established budget, policies and protocols.
Oversaw all media relations including international press to announce new offices and agreements in Japan, Hong Kong, Korea, Australia, New Zealand, Sweden, London and Canada.
Created a framework and process that significantly increased global media and public awareness of the people, products and services across the enterprise by 300%.
During my tenure, media coverage grew from 2,100 print mentions annually to more than 6,300 annually, or an average of 17.5 daily multichannel media placements.
Initiated new employee orientation sessions, led internal corporate values seminars, and contributed to the initial intranet copywriting and launch.
Bachelor of Science, Speech CommunicationsUniversity of Illinois － Urbana, Champaign
Web Development, Social Media Marketing2013CTS: Computer Training Source － Chicago, ILWeb Development, Social Media Marketing, Adobe InDesign CS 5.5, CS6 Dreamweaver CS5, Fireworks, Flash CS6, Photoshop CS5, Illustrator CS6, Acrobat Xl Pro, Premier Pro CS5, WordPress, HTML, CSS, PPC, Social Media Marketing, Search Engine Optimization, MS Advanced Excel and PowerPoint.
Proficient: MS Office Suite 2013, Acrobat Xl Pro, PRWeb, GoToMeeting, FreshBooks, Google Drive, Google Enterprise, Smartsheet, Vocus/CISION, Hootsuite, Constant Contact, MyEmma, Dropbox
CoursesNorthwestern University Medill School of Journalism － Evanston, ILFeature Writing, News Editing