Driving for Results
Responsible for all day to day operations.
Increased profitability from 8% of net revenue, to 24%.
Doubled hospitality profit with a strong focus on integrating the brand DNA into the guest experience to drive improved service and increased revenue.
Created a quality focus group at junior manager level within the production, winemaking and winemaking growing teams.
Led the implementation of a multi-year project to develop a Continuous Improvement culture.
Created a strategic vision for the DTC channel, which delivered a 200% increase in profitability.
Developed a brand specific strategy for each location focusing on delivering the brand experience.
Centralized the club management team to improve customer service and realize savings by avoiding duplication. More importantly in presenting the business as one unit, it was easy to make the case for better staff who could deliver much better results.
Solved a number of inventory issues by redesigning DTC programs to focus on problem areas. This delivered both profit and most importantly cash flow.
Managed the DTC wine businesses of 1-800 Flowers.
Reduced losses on the Ambrosia catalog business from 30% to 5%.
Completed the acquisition of Geerlings and Wade, a key component of the DTC strategy.
Delivered the first profit in three years in FY2010.
Held various positions, starting as Tasting Room Host, moving through VC Manager, Club Manager to Club Director and then to VP.
Managed 17 tasting rooms in three states, with 18 websites, 21k club members and 30% operating profit.
Implemented the strategic plan to create a family of brands to strengthen and improve DTC sales.
Created a number of tactics that are now industry standard.
Premiere Napa Valley Chairman 2016.
Member NVVA and NVGG Industry issues committees.
Featured panelist and speaker at many industry events.
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