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edge marketing communication manager resume example with 20+ years of experience

Jessica
Claire
resumesample@example.com
(555) 432-1000,
Montgomery Street, San Francisco, CA 94105
:
Summary

Skilled professional with 15 years of marketing and communications experience. Specialize in strategic integrated marketing campaigns to drive revenue growth and acquire new customers. Passionate marketing team leader building productive relationships with clients, partners and team members.


Highlights
  • Account management
  • Trade Show Management
  • Brand recognition optimization
  • Knowledge of market trends
  • Interactive marketing
  • Strategic media placement
  • Media relations
  • Special events planning
  • Multi-media marketing
  • Hiring and retention
  • Training and development
  • Employee relations
  • Exceptional interpersonal skills
  • Innovative Approach
Education
Northwood University Midland, MI Expected in 1997 Bachelor of Business Administration : International Business Management/Marketing - GPA :

Bachelor of Business Administration: International Business Management/Marketing, Northwood University - Midland, MI, USA

Delta College - University Center University Center, MI Expected in 1995 Paralegal : - GPA :

Paralegal Degree: Delta College - University Center, MI

Delta College - University Center University Center, MI Expected in Associate of Arts : - GPA : Associate of Arts Degree: Delta College - University Center, MI
Volunteer
  • 2015 President, American Advertising Federation - Great Lakes Bay Region
  • 2014 - Treasurer, American Advertising Federation - Great Lakes Bay Region2013 Secretary, American Advertising Federation - Great Lakes Bay Region 2012 Vice President/Addy Event Chair, American Advertising Federation - Great Lakes Bay Region

    Past Board Positions:

    • Fraternal Little League,
    • Women's Network Steering Committee Member (Re-branding the Organization)
    • Go Red for Women Heart Association
Experience
Danaher - Edge Marketing Communication Manager
Reno, NV, 2015 - Current

Manage in-house promotional support team of 15 professional contract employees. This team is responsible to: build, launch and analyze email campaigns; manage our claims substantiation process; manage our digital content repositories; update and maintain the existing website for Dow Corning. I refine strategy and business plan for this team looking for process improvements and efficiency gains. I also manage the promotional element of the Polyurethane Additives business.

Danaher - Marketing Communications Specialist
Riverside, CA, 02/2013 - Current

Managed the global strategic marketing communication program for High Performance Building (HPB) industry. Managed the complete redesign of the HPB website. Develop strategic communication plan with high-impact strategies to target new business opportunities within new markets for high performance insulation. Piloted social media programs including Twitter and LinkedIn. Managed and coordinated pre-show and post-show activities at large trade shows. Planned and manage budgets in excess of $3.5 Million. Coaching/Mentoring newer colleagues.Analyzed performance of all marketing programs to identify the best opportunities for optimization.Promoted brand awareness through SEO optimization and attractive web design specific to product launches.

Dow Corning Corporation - Marketing Communications Manager
City, STATE, 2008 - 02/2014

Developed and executed Global Integrated Marketing Communication Program Repositioned Dow Corning brand in marketplace to High Performance Building Integrated plan using mult-media tactics In 6 months, generated 12 million impressions, 534 Downloads, 491 Media Clips, 24 targeted email campaigns Developed and Implement the Strategic Marketing Communications Plan for the Americas Developed the facilitation of a Green Building/Net Zero Communication Strategy aligned to key messages and mega-trends Represented Construction MBU on Corporate Communication Teams (ICP) Managed up to 10 people providing support to the commercial function across the Americas Implemented process improvements for sales support for admin team Managed both inbound and outbound marketing campaigns to generate new business and to support channel partners and sales teams. (Co-op Program) Managed Agency relationships Budget planning and expense reporting globally

Dow Corning Corporation - Marketing Manager - Building Assembly Markets
City, STATE, 09/2005 - 2008

Developed and implemented strategic area marketing and marketing communication plans Project Leadership - Six Sigma teams, CE Projects, Strategic Alliance, New application teams, Lead diverse multi-functional team (Sales, AETS, Supply Chain, Customer Service) to develop strategic direction and prioritize activities Revitalize Product Portfolio - through Search & Reapply, new product development Defined and developed new markets and new applications Manage Channel Partner Relationships Coordinate partnerships with equipment manufacturers Planning, organizing and facilitating annual meetings and training sessions

Dow Corning Corporation - Marketing Communication/E-Business Specialist
City, STATE, 01/2000 - 09/2005
Defined and implemented marketing communication strategies E-business strategy planning and implementation E-business Project Leadership Lead development and implementation of online tools like: Online Calculators Construction COINs program for warranties Standard Letter Templates into Premier Promotion strategy setting, planning, and budgeting Product and service positioning Managing Agency relations Distribution support program administrator
Dow Corning Corporation - Customer Service Professional II/SAP Power User
City, STATE, 01/1997 - 2000

Built relationship with "key" customers within the Life Sciences Industry to provide the best solutions to achieve customer satisfaction and loyalty. Provided technical assistance and product recommendations to Dow Corning's direct customers and distributors Power User/Coach for the implementation of SAP Implemented SAP at various plants, warehouses, and departments. Recognized as key contact for troubleshooting and problem solving. Created and implemented workflows for order processing, delivery and quality. Provided quarterly SAP training. Implemented additional functionality and streamlined workflows.

Accomplishments
  • 2015 - Gold Addy Award - American Advertising Federation (Promotional Video)
  • 2011 Stevie Award - American Business Award (Construction Integrated Campaign)
  • 2010 - Silver Addy Award - American Advertising Federation (Logo Design)2009 Gold Addy Award - American Advertising Federation (Elements of Advertising)
  • 2009 Silver Addy Award - American Advertising Federation (Interactive Media)
  • 2009 Silver Addy Award - American Advertising Federation (Full Page Ad)
  • 2009 Business Creative Award (Solutions Brochure)
  • 1997 - Dow Corning's Financial Achievement Award
Professional Affiliations

American Marketing Association

American Advertising Federation

Skills

Marketing, Marketing Communications, Million, Strategic Marketing, Sales, Project Leadership, And Sales, Budget, Clips, For Sales, Icp, Inbound And Outbound, Outbound Marketing, Process Improvements, Sales Support, Budgeting, E-business, Premier, Strategy Planning, Support Program, Customer Service, Receptionist, Retail Sales, Training, Life Sciences, Order Processing, Problem Solving, Sap, Satisfaction, Solutions, Technical Assistance, Budgets, Coaching, Mentoring, And Marketing, New Product Development, Product Development, Six Sigma, Six-sigma, Strategic Direction, Supply Chain, Transmissions, Advertising, Assembly, Award, Class, Comprehensive Large Array Data Stewardship System, Event Planning, Maintenance, Managerial, Pto, Sales By, Secretary, Steering, Strong Communication Skills, Associate, Business Management, Paralegal

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Resume Overview

School Attended

  • Northwood University
  • Delta College - University Center
  • Delta College - University Center

Job Titles Held:

  • Edge Marketing Communication Manager
  • Marketing Communications Specialist
  • Marketing Communications Manager
  • Marketing Manager - Building Assembly Markets
  • Marketing Communication/E-Business Specialist
  • Customer Service Professional II/SAP Power User

Degrees

  • Bachelor of Business Administration
  • Paralegal
  • Associate of Arts

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