Economic Development Marketing Manager Resume Example

Appointed by City Manager as marketing coordinator, community liaison, and legislative representative.

• Managed communications, marketing and events for community services programs, including environmental programs, special training assignments, and social media.
• Launched interactive tools, including email marketing and online customer survey tools.
• Increased database of contacts, as well as provided insights, and quantitative and qualitative data for program improvement.
• Liaison and representative to chamber of commerce for public policy issues and community events.

Part time, interim, consulting position working with Executive Director on economic development programs.

• Conducted and reported results of business retention surveys, gleaning relevant data on business trends and making recommendations to city and Chamber for policy change.
• Developed Economic Development Best Practices Report, researching economic development policies and incentives nationwide; used for economic development program enhancement.

Managed government economic development division with marketing and public relations responsibilities to attract businesses to the city.

• Strategic planning in line with agency goals for development and management of marketing campaigns and programs.
• Industry research for target market development, promoting local, county, state and federal programs for industry growth.
• Launched digital marketing and social media for local agency, including relaunch of web site, SEO implementation, online ads
• Implemented programs and tools for tracking key metrics and performance indicators.
• Managed marketing of public/private partnership and regional economic development agency, developing economic development strategies, regional labor analysis and target industry analysis.
• Managed branding and key message development for creation of direct marketing campaigns, print ads, collateral and tradeshow presence.
• Managed budget for local and regional marketing programs.

Managed public relations, marketing communications and operations for economic development housing non-profit.

• Represented the organization to government agencies and other nonprofit organizations.
• Communications program included re-launch of web site, radio program, and collateral development.

Execution of corporate initiatives in fast-growth, competitive, B2B environment.

• Managed marketing communications team, agencies and $4 million annual budget.
• Leads development through ads, web marketing, direct mail, collateral development and events.
• Launched small business co-op program and sales tools for inside and outside sales - including international support.

Government and public relations, ensuring public policy development to encourage downtown growth.

• Work closely with local government to track and influence downtown development and policy issues.
• Partner with chamber of commerce and technology industry to encourage and grow technological engagement on civic issues.
• Launched campaign for engaging downtown commercial tenants and technology industry.
• Developed digital communications program for ongoing information distribution to key stakeholders and agency's Board of Directors.