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Economic Development Marketing Manager Resume Example

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ECONOMIC DEVELOPMENT MARKETING MANAGER
Summary

B2B marketing strategist, with solid technical skills and strong interpersonal skills. Strategic thinker and planner with ability to align strategy with tactical implementation, while improving processes and building cohesive teams. Excellent at bridging the gap between government and business, identifying and building key relationships, critical to closing deals and negotiating transactions. Results driven, with a foundation of integrity and an entrepreneurial approach.

Highlights
  • Strategic planning
  • Brand building and key message development
  • Direct marketing
  • Digital marketing
  • Program and campaign development
  • Program tracking/metrics development
  • Market segmentation
  • Process development
  • Public policy advocacy
  • Verbal and written communication
  • Team/Committee leadership
  • Strong interpersonal skills
  • Public speaking
KEY ACCOMPLISHMENTS
  • Created marketing programs for government economic development agency resulting in over $150 million of community investment and largest development in the county for the year.
  • Developed PR campaign to promote positive messages and developments in the community, resulting in a 30% return over period of 6 months.
  • Developed communications program along with utilization of interpersonal skills to gain consensus among key City Council members, community stakeholders, and business leaders to accelerate major development project.
  • Managed municipal agency operations including CRM, database management and lead tracking systems resulting in 40% cost reduction and new processes being established for more efficient operations.
  • Introduced and managed first open computing platforms for government agency, including cloud-based CRM system, marketing automation for sales proposal development and distribution, lead tracking systems, web and SEO management, and social media platforms.
Experience
01/2013 to 11/2013
Economic Development Marketing ManagerCompany Name - City, State

Managed marketing and public relations for major strategic initiatives within local municipality. Developed campaigns and programs for city marketing and overall branding.

  • Development of communications and marketing tools targeting business and residential audiences, including print ads, quarterly newsletters, and collateral.
  • Managed weekly e-blast and blog, including content development, list tracking, and distribution. Maintained consistently higher open and click-through rate than government industry standards.
  • Launched first digital branding style guide, including communications and branding standards with digital implementation for use across departments and cross-functional teams.
  • Liaison to city nonprofits, chamber of commerce, educational institutions, and local businesses.
01/2012 to 01/2013
Marketing CoordinatorCompany Name - City, State

Appointed by City Manager as marketing coordinator, community liaison, and legislative representative.

  • Managed communications, marketing and events for community services programs, including environmental programs, special training assignments, and social media.
  • Launched interactive tools, including email marketing and online customer survey tools.
  • Increased database of contacts, as well as provided insights, and quantitative and qualitative data for program improvement.
  • Liaison and representative to chamber of commerce for public policy issues and community events.
01/2011 to 01/2012
Economic Development ConsultantCompany Name - City, State

Part time, interim, consulting position working with Executive Director on economic development programs.

  • Conducted and reported results of business retention surveys, gleaning relevant data on business trends and making recommendations to city and Chamber for policy change.
  • Developed Economic Development Best Practices Report, researching economic development policies and incentives nationwide; used for economic development program enhancement.
01/2004 to 01/2012
Business Development ManagerCompany Name - City, State

Managed government economic development division with marketing and public relations responsibilities to attract businesses to the city.

  • Strategic planning in line with agency goals for development and management of marketing campaigns and programs.
  • Industry research for target market development, promoting local, county, state and federal programs for industry growth.
  • Launched digital marketing and social media for local agency, including relaunch of web site, SEO implementation, online ads
  • Implemented programs and tools for tracking key metrics and performance indicators.
  • Managed marketing of public/private partnership and regional economic development agency, developing economic development strategies, regional labor analysis and target industry analysis.
  • Managed branding and key message development for creation of direct marketing campaigns, print ads, collateral and tradeshow presence.
  • Managed budget for local and regional marketing programs.
01/2002 to 01/2004
Assistant DirectorCompany Name - City, State

Managed public relations, marketing communications and operations for economic development housing non-profit.

  • Represented the organization to government agencies and other nonprofit organizations.
  • Communications program included re-launch of web site, radio program, and collateral development.
01/1995 to 01/2001
Sr. Marketing ManagerCompany Name - City, State

Execution of corporate initiatives in fast-growth, competitive, B2B environment.

  • Managed marketing communications team, agencies and $4 million annual budget.
  • Leads development through ads, web marketing, direct mail, collateral development and events.
  • Launched small business co-op program and sales tools for inside and outside sales - including international support.
10/2014 to Current
External Affairs ManagerCompany Name - City, State

Government and public relations, ensuring public policy development to encourage downtown growth.

  • Work closely with local government to track and influence downtown development and policy issues.
  • Partner with chamber of commerce and technology industry to encourage and grow technological engagement on civic issues.
  • Launched campaign for engaging downtown commercial tenants and technology industry.
  • Developed digital communications program for ongoing information distribution to key stakeholders and agency's Board of Directors.
Education
Bachelor of Arts: EconomicsSan Diego State University
MBAPepperdine University
AWARDS
  • CALED Grand Prize Award Economic Development, 2005
  • CALED Grand Prize Award Marketing Promotions, 2006
  • CRA Award of Excellence, Commercial/Industrial Development, 2011
Skills
ads, approach, agency, automation, B2B, branding, budget management, budget, business development, closing, com, interpersonal skills, competitive, consulting, contract review, cost reduction, Council, credit, CRM, database, database management, development agency, direct mail, email, fast, financial, funds, Google Analytics, government, grants, industry analysis, leadership, Director, marketing, marketing communications, market development, win, negotiating, negotiations, Enterprise, newsletters, outside sales, policies, processes, profit, program development, program management, proposal development, public relations, public speaking, radio, Real estate, recruitment, reporting, researching, research, retail, sales, strategist, Strategic, surveys, tax, technical assistance, utilities, web site, web marketing, written
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Resume Overview

School Attended

  • San Diego State University
  • Pepperdine University

Job Titles Held:

  • Economic Development Marketing Manager
  • Marketing Coordinator
  • Economic Development Consultant
  • Business Development Manager
  • Assistant Director
  • Sr. Marketing Manager
  • External Affairs Manager

Degrees

  • Bachelor of Arts : Economics
    MBA

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