Innovative Marketing leader with 8+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Skills
Branding strategies
Production layouts
Adobe Creative Suite
Image manipulation
Interface Design
Website graphics
Digital Imagery
Graphic design
Digital design
Logo design
Project management
Print design
UX Research
UIUX Design
Education
The Art Institute of AtlantaAtlanta, GA, Expected in – –Bachelor of Arts:Graphic Design - GPA:
Work History
Biggby Coffee - Ecommerce Marketing Manager East Lansing, MI, 10/2021 - Current
Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
Recruited and hired experienced contractors to complete projects on time and within budget requirements.
Generated 120%+ in sales through effective networking and marketing strategies to grow new business and increase productivity.
Provided research and development on hard line products to showcase benefits and retain customers.
Increased sales and brand exposure by developing new packaging, collateral and sales materials and optimizing target audience reach.
Directed marketing projects through conceptual planning, schedule management and final implementation.
Developed creative presentations, trend reports, kitted assets and product data sheets.
Continually maintained and improved company's reputation and positive image in markets served.
Contributed to creative process through original ideas and inspiration.
Implemented artistic vision to give art purpose and meaning.
Made collateral to support various marketing campaigns and visually communicate concepts.
Met aesthetic and technical criteria to complement design usability and enhance functionality with attractive layouts.
Publicis Groupe - Senior Designer Beavercreek, OH, 03/2017 - 09/2021
Conceptualized and developed graphics products for retailers, licensor's and clients projects using Adobe Creative Suite
Developed creative design for marketing packages, including print materials, brochures, banners and signs
Developed, implemented and managed marketing and design of company product
Used Adobe Illustrator and Photoshop to develop product mockups and prototype designs
Developed collateral such as display, marketing and packaging materials to support product branding strategies
Managed all phases of [Number] new product developments, including conceptualizing designs, managing milestones and incorporating customer feedback
Designed creative digital displays used in on-line advertising for local businesses
Built corporate brands by designing cohesive looks between elements such as logos and letterheads
Created designs and collaborated with technical team to complete projects
Applied creative expertise to present marketing concepts
Developed and implemented licensed products for retail sale
Employed design fundamentals when selecting typography, composition, layout and color in design work
Evaluated and contributed to creative team ideas and translated into actionable project plans
Managed campaigns with specific focuses in order to meet customer needs and creative visions
Applied knowledge of printing standards to create high-quality images
Developed packaging layouts, materials and graphics
Created digital and print layouts for diverse materials
Designed new art work for use in range of advertising, marketing and corporate branding projects
Adjusted existing logos, characters and other assets for different uses
Worked with customers to present mockups and collect information for adjustments
Prepared branding packages for over 40 new product lines, including point of purchase displays, marketing materials and product packages
Alex And Ani - Graphic Designer Chicago, IL, 02/2013 - 08/2017
Met with customers to present mockups and collect information for adjustments
Developed print materials such as brochures, banners and signs
Applied knowledge of production to create high-quality images
Designed website layouts, templates and unique branded looks
Created digital image files for use in digital and traditional printing methods
Contributed design ideas in early planning stages with customers and project managers
Built corporate brands by designing cohesive looks between elements such as logos and letterheads
Developed creative design for marketing packages, including print materials, brochures, banners and signs
Worked with clients to gather and define requirements, establish scopes and managing project milestones
Developed collateral such as display, marketing and packaging materials to support product branding strategies
Additional Information
Technical Proficiency
Platforms:
Mac OS, Windows 7/8/10
Tools:
Adobe Creative Suite (Photoshop, InDesign, Illustrator, Acrobat, Fireworks, PageMaker, Flash); QuarkXPress; MS Project, MS Office Suite (Word, Excel, Access, PowerPoint, Outlook); HTML5
Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.
How this resume score could be improved?
Many factors go into creating a strong resume. Here are a few tweaks that could improve the score of this resume:
