LiveCareer-Resume

e learning writing manager resume example with 17+ years of experience

Jessica
Claire
resumesample@example.com
(555) 432-1000,
Montgomery Street, San Francisco, CA 94105
:
Professional Summary

Marketing and Innovation Leader with 10+ years of experience designing and managing strategic plans and initiatives for technology, post-secondary education, and customer-focused industries. Fortune 500 companies' executives depend on me to ghost-write for the C-suite, drive brand awareness, increase visibility and profitability, elevate B2B and B2B2C sales, and use my superpower of connection to build trust, provide guidance, and foster customer relationships. Expert community recruiter; quickly converting grassroots member communities to thriving populations.

Skills
  • Marketing Strategy & Initiatives
  • Strategic & Critical Thinking
  • Innovative
  • Creative Project Management
  • Member Communities
  • Customer Advocacy
  • Higher Education &Adult Education
  • Written & Interpersonal Communications
  • B2B and B2B2C Sales
  • Instructional Design
  • Strengths Based Coaching
Education
Wright State University Dayton, OH, Expected in 05/2020 Master of Education : Instructional Design Technologies - GPA :
Wright State University Dayton, OH, Expected in 12/2017 MBA : Project Management - GPA :
Wright State University Dayton, OH, Expected in 06/2010 Master of Arts : English Composition And Rhetoric - GPA :
George Washington University Washington, D.C. , Expected in 03/2003 Master's Certificate in Project Management : Project Management - GPA :
Work History
Houston Methodist - E-Learning Writing Manager
Miami, FL, 01/2021 - Current
  • Manages multi-million-dollar domestic e-learning projects for healthcare and one multi-billion-dollar e-learning project related to the financial, international government sector, from concept through storyboard finalization.Project lifecycles 6-24 months with 1-2 months completed; 78% on schedule and 93% on budget YTD.
  • Currently crafting 160-page storyboards and writing content for e-learning courses and implementing my learning strategies for two 60-minute e-learning courses (doctorate-level learners) and 100 minutes for e-learning onboarding course (financial).
  • Completed QA Testing for two 60-minute courses in English, Spanish, and French; 100% on schedule and budget.
Cvs Health - Professional Development Leader
Sarasota, FL, 07/2008 - 10/2020
  • Quality organization for online courses in higher education.
  • Stats over 24 months.
  • Target goals: Increase certification completion for Q.M. Independent facilitators due to Pandemic surge in business for online learning.
  • Tasks: Increase subscriber satisfaction in post-e-learning course evaluations. Teach facilitators to write constructive feedback and foster customer relations.
  • Results: Increased subscriber community certification course completion from 60% to 85%. Realized ↑94% subscriber satisfaction on two post-certification courses.
  • Led instructional design and professional development team in redesigning two certification courses, plus contributed content for both.
  • Monitored, crafted content, and responded to facilitator community inquires.
Primrose School - Senior Marketing Consultant
Ankeny, IA, 04/2003 - 12/2016
  • Client: Big Data corporation.
  • Target: Establish collateral inventory and fulfillment system for global internal customers. Streamline process and reduce cost.
  • Tasks: Address absent worldwide localization process, establish brand consistency in messaging and identity, write content and create case studies collateral for global localization. Manage executive and customer events for 25 executives at two annual Partners User Conferences. Engage Anheuser-Busch (AB) CEO for Teradata EDW sales team.
  • Results: Successfully complete training and certification to be a Teradata Master User V2R3. Decreased $350k marketing inventory and fulfillment budget by $82k. Managed marketing inventory for over 450 sales tools in five global channels. Performed cost/analysis deep drive and reduced article reprint costs by 23%. Initiated a $3.2M Teradata EDW sale (Anheuser-Busch).
  • Clients included: NCR, Teradata, PNC Bank, Heidelberg Dist., Southern Eagle, Dist., ECHL Dayton Bombers, The Peter W. Busch Family Foundation. Busch Family Companies, Turner Broadcasting Systems, U.S. Fish & Wildlife., NBC, DirecTV, and Time Warner.
Wright State University - Director
City, STATE, 01/2010 - 03/2015
  • Progressive roles include: Assistant to the Executive Director, OHCI, and Assistant to the Executive Director for Professional Development, College of Engineering and Computer Science College of Engineering and Computer Science (CECS).
  • Led college rebranding and marketing initiatives, plus ensured the quality of all e-learning courses—managed recruitment initiatives contributing to record highs in the College's enrollment and net revenue. Stats over 15 months. Budget $1M.
  • Results during rebranding: Initiated and managed rebranding for college and related programs, including digital print, dual advertising channels, recruitment visits, public relations assets, plus collateral for 12 departments with consistent messaging and look/feel. Created marketing strategy, Think Differently & Build a New World.
  • Planned, executed, and hosted a dedication ceremony for the new CECS Brandeberry Career Development Center, including securing partnerships and research funding focused on Big Data in healthcare, Sensor/IoT, EMR, biomarkers from NextGen sequence Proteomics data, and Kno.e.sis Cloud. Showcased laboratories for hands-on guest participation in Virtual Reality, NextGen flight simulations, and Cloud services.
  • Post-rebranding: Led team creating new website, realized traffic ↑28%, unique visitors ↑18.75%. Enrollment Applications ↑23% for undergraduates and ↑54% for graduate students. Led 400 faculty/staff to complete quality online course training via Q.M. Quality Matters: resulting in a 100% completion rate with 60% eligible for official Q.M. Roles. Negotiated a $100k contract and signed partnership with ESI International for new project management track for engineering and cross-functional with MBA programming Credentialed by the Project Management Institute (PMI.org).
  • Received Dayton Business Journal award for Innovation in 2014, "Innovation Index Award in Workforce Development" for Dayton Metro Community.
  • Nominated for 2014 Wright State University President's Award of Excellence, Relationship Buildin
  • Ohio Center of Excellence in Human-Centered Innovation, a grassroots organization within Wright State University, CECS, formed by then-Governor John Kasich.
  • Target goals: Create marketing strategy and email campaigns to increase awareness and funding.
  • Plan, execute and host dedication ceremony, create and grow grassroots community, and manage community engagement for R2 researchers and graduate assistants/post-docs.
  • Results: Crafted marketing strategy for new non-profit organization, planned and executed four new marketing channels, and established brand through digital and print media placements. Surpassed RPF response submissions' goal by 6x with more than 80% awarded. Realized growth explosion for OHCI member and funding goals; ↑15x for research funding, ↑4x subscriber membership, and ↑6x partners recruitment. Led graduate team in creating new website, marketing materials, recruitment videos, and testimonial features.
  • Advised graduate team of 12 working on NextGen simulations for Wright Patterson Air Force Base and Federal Aviation Administration and Driver and Passenger Safety Research for Ohio Department of Transportation.
  • Advised graduate program, Mechanical Engineering, and Innovative Execution, for 55 students.
Affiliations

eLearning Launch, Coach & Marketing

The Learning Camels, Coach & Instructional Designer

DESIGNxHUMANITY, Instructional Designer

The Next Steps: Life After Teaching, Coach

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Resume Overview

School Attended

  • Wright State University
  • Wright State University
  • Wright State University
  • George Washington University

Job Titles Held:

  • E-Learning Writing Manager
  • Professional Development Leader
  • Senior Marketing Consultant
  • Director

Degrees

  • Master of Education
  • MBA
  • Master of Arts
  • Master's Certificate in Project Management

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