e commerce marketing manager resume example with 16+ years of experience
JessicaClaire
Montgomery Street, San Francisco, CA94105609 Johnson Ave., 49204, Tulsa, OK
H: (555) 432-1000
C:
resumesample@example.com
Date of Birth:
India:
:
single:
:
Summary
Results-driven marketing manager with strong business acumen. Focuses on aligning marketing strategies and campaigns with business objectives. Understands customers' needs and brand positioning. Stays ahead of the curve on marketing trends and technology.
Accomplishments
Increased revenues driven by online advertising by 417% over last two years.
Grew sales generated by email marketing by 284% through contact list management and new campaigns.
Increased sales on Amazon Marketplace by 94% through co-op partnership marketing and promotions.
Skills
Multi-channel Marketing: email marketing, search engine optimization (SEO), search engine marketing (SEM), Paid Per Click online advertising (PPC, CPC), Google and Facebook re-marketing, comparison shopping engine advertising, co-marketing with partners.
E-Commerce Store Management: sell on Amazon and company website, explore revenue potential of eBay, manage customer reviews and ratings.
Marketing Analytics: qualitative analysis to estimate market size; competitive intelligence to monitor competitors' strategies and competitive landscape; KPI report to align company goals with marketing channel and campaign performance; data mining to optimize marketing campaign effectiveness.
Social Listening and Social Media Marketing: consumer research to understand customer brand perception; identify influencers; discover attributes of successful online communities; deliver digital marketing strategies to develop and enhance customer engagement loyalty.
Digital Marketing Tools: Excel, PowerPoint, Google Analytics, Google Adwords, Google Webmaster Tools, Google Merchant Center, Bing Webmaters Tools, Bing Advertising, Bing Merchant Center, Alexa, Compete.com, GoDataFeed.com, Coremetrics, BrightEdge, Terapeak for Amazon and eBay.
Experience
E-Commerce Marketing Manager, 10/2011 - Current Emerson Electric Co. – Erie, PA,
Develop digital marketing strategies to capitalize on market opportunities. Manage and execute multi-channel marketing campaigns to acquire new customers, enhance customer loyalty and increase sales.
Develop marketing strategies to achieve company objectives and exceed sales goals. Identify market opportunities based on market research, competitive analysis and market trends.
Manage and execute marketing campaigns across multiple channels, which include email marketing, online advertising, mobile marketing, social media marketing, search engine optimization (SEO), search engine marketing (SEM), paid online media, partnership marketing.
Manage and evaluate digital agencies to maximize marketing effectiveness. Collaborate with cross-functional teams to execute marketing projects. Ensure each task is done correctly and each project is delivered on schedule and on budget.
Analyze and report on marketing channel and campaign performance. Optimize campaigns using data mining and statistical analysis to maximize ROI.
Manage e-Commerce stores on Amazon and on company website. Set up data feeds to automatically update product information, including website content and product images. Design and execute store promotions to increase store traffic and sales.
Stay ahead of curve on market trends by attending webinars & conferences and closely monitoring digital marketing news, programs and technology.
Digital Marketing Analyst, 07/2008 - 10/2011 Lq Digital – Austin, TX,
Analyzed marketing channel and campaign effectiveness. Provided strategic insights to optimize digital marketing strategies and improve customer engagement with brands.
Analyzed effectiveness of marketing campaigns across online and offline channels, including email marketing, direct mail, advertising, partnership marketing, search marketing and social media marketing.
Provided strategic insights and actionable recommendations to optimize marketing and branding strategies and maximize customer acquisition and retention.
Collaborated with cross-functional teams across multiple business units to develop business KPIs and marketing metrics.
Managed marketing analytics projects by organizing and prioritizing tasks and providing detailed instructions for implementation teams.
Market Research Analyst, 06/2006 - 06/2008 Crane Co. – New London, CT,
Lead analyst for major brands, including Blackberry, Microsoft, Southwest Airlines, Martha Stewart, Comedy Central, Snapple, Kmart, Allergan and AstraZeneca. Conducted consumer insights analysis and provided actionable recommendations on brand positioning and social media marketing strategies.
Researched online media, across blogs, social networks and discussion boards, to understand online community dynamics and explore online customer engagement opportunities.
Conducted competitive analysis and researched customer perception of brands; provided actionable marketing/brand positioning strategies.
Conducted marketing campaign effectiveness study with quantitative and qualitative analysis; provided recommendations on campaign design and development.
Analyzed Internet word of mouth to integrate customer feedback into product development strategies.
Managed research assistants and collaborated with the tech support team to ensure accuracy of data, quality of analysis and timely delivery of reports.
Managed market research projects for key accounts, establishing strong client relationships and achieving high retention rate.
Marketing Manager, 04/2005 - 03/2006 American Heart Association – Madison, WI,
Multi-tasking marketing manager for a startup company. Developed marketing plans and programs, which successfully launched new products and created brand awareness.
Conducted marketing research to understand target customers and identify market trends.
Utilized research findings to develop marketing strategies and plans to launch new products.
Wrote marketing materials, which effectively conveyed product benefits to customers. The marketing collateral included introduction letters, follow-up e-mails, white papers, case studies and ROI analysis.
Increased brand awareness by pursuing presentation, press release and trade show opportunities.
Developed strong customer relationship by following up with customers promptly and utilizing a CRM database system to manage detailed customer information.
Managed multiple projects simultaneously and ensured each task was executed on schedule and on budget.
Marketing and Sales Coordinator, 06/2001 - 10/2001 Regal Cinemas Corporation – Culpeper, VA,
Coordinated cross-functional teams from sales, tech support and research engineers to provide customer services; achieved high customer satisfaction.
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