I have over five years of experience managing both qualitative and quantitative research projects for a variety of clients
in different industries.
Work History
e-Commerce Marketing Manager, 01/2016 to Current Emerson Electric Co. – Baltimore, MD,
Perform monthly analysis of KPIs (site traffic, conversion rates, bounce rates, etc.) Compute ROI of social media marketing campaigns
Align online marketing strategy with top search queries Conduct A/B testing to increase conversions and improve user experience on site
Run ad hoc analyses for senior management using Google Analytics
Analyze product performance and customer reviews to inform buying department
Promote SEO by identifying meta data keywords
Manage strategy, execution and budge for social media ads
Visually merchandise website using Magento and Celebros platforms
Load new products and specs on website and affiliates (e.g.Amazon, Groupon)
Oversee quality control of product listings on company website and affiliates.
Customer Relations and Brand Strategy Manager, 04/2015 to 01/2016 Edelman – Chicago, IL,
Align brand identity and creative strategy for company during growth period Develop ideas for marketing campaigns and promotions Ideate creative names for all products and compose product descriptions for all listings Provide copy for marketing collateral, email newsletters, social media posts, blogs Respond to all incoming customer service inquiries via phone, email and social media outlets Handle all customer service issues and offer solutions to assure customer satisfaction Check order status, modify orders, and track shipping via Shopify and Shipstation Assist customers with questions about sizing and product details Evaluate returned items and issue refunds according to company policies Style both product shots and campaign/lifestyle photo shoots Assist buyers in the selection of clothing and accessories featured on site.
Research Manager, 03/2013 to 03/2014 Abbvie, Inc – Omaha, NE,
Manage both syndicated and ad hoc research projects from start to finish Engage with clients to understand business challenges, research objectives, provide updates on projects, and report results/insights Act as a trusted partner to provide tactical and strategic recommendations to support marketing initiatives and business goals Communicate with internal stakeholders to ensure project specifications are under stood and fulfilled Design research questionnaires and other key research instruments Formulate analysis plans, specify data management and tabulation plans, and develop PowerPoint charts Interpret data, develop insights and executive friendly reports and presentations Utilize project management skills to meet project deadlines Run custom data analyses per clients' requests using SPSS Manage internal departments to ensure tasks are complete and projects remain on schedule Lead verbal discussions with clients and respond to urgent requests in a timely manner.
Marketing Research Manager, 2011 to 09/2012 Emd Millipore – Billerica, MA,
Oversee the organization's complete research program Direct both syndicated and ad hoc research projects such as advertising effectiveness and economic impact studies Collaborate with senior management and stakeholders to conduct research that aligns with broader organizational goals Prepare quarterly reports with key performance metrics to substantiate local government funding Provide insights summaries for press releases and local government meetings Compile research to support a proposal for supplemental government funding Synthesize secondary data for tourism barometer dashboard Conduct membership and consumer satisfaction surveys Track performance metrics related to online marketing efforts using Google Analytics and Facebook Insights Support the convention sales and membership teams with data to drive revenues Manage relationships with external research provider vendors.
Senior Market Research Analyst, 2008 to 11/2010 Ypartnership – City, STATE,
Execute multiple market research studies simultaneously with both internal resources and external vendors Design questionnaires for both quantitative and qualitative research projects Program online questionnaires using Confirmit Analyze and interpret data that is focused on actionability related to client needs Report key actionable insights and strategic implications to assist clients' future marketing initiatives and new business opportunities Compose and deliver strategic presentations clearly and crisply both in written and verbal forms Maintain periodic verbal and written communication with clients to respond to urgent inquiries and project status updates Test concept statements, logo designs, ad copy and other creative elements to guide new business development Conduct syndicated and ad hoc data analyses using SPSS Support data requests of internal departments within agency including public relations, media planning and website design Compile applicable data and statistics to be incorporated into RFPs Prepare and submit bid requests (e.g.
screeners, questionnaire timing, etc.) for vendor selection Manage external vendors to assure deliverables remain on schedule.
Co-author well, Current to Current – , ,
Skills
SPSS Statistical Analysis/Survey Reporter Google Analytics
Facebook Insights Confirmit Adobe Illustrator Adobe Contribute Magento Celebros
Shopify Mind Body Green
Additional Information
Honors/Awards University of Central Florida Provost's Graduate Fellowship
Florida Academic Scholars Award
Institute of Food Technologists Freshman Scholarship
Education
Master of Science: Hospitality and Tourism Management, Expected in May 2008 University of Central Florida - Rosen College of Hospitality Management - Orlando, FL GPA:
Bachelor of Science: Food and Resource Economics, Expected in May 2006 University of Florida - Gainesville, FL GPA:
Minor in Food Science and Human Nutrition
Certifications International Sommelier Guild Wine Fundamentals Certificate Level 1 (July 2007) International Sommelier Guild Wine Fundamentals Certificate Level 2 (August 2007)
Introduction to SPSS (: , Expected in - , GPA:
)
Data Management and Manipulation: , Expected in - , GPA:
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School Attended
University of Central Florida - Rosen College of Hospitality Management
University of Florida
Job Titles Held:
e-Commerce Marketing Manager
Customer Relations and Brand Strategy Manager
Research Manager
Marketing Research Manager
Senior Market Research Analyst
Co-author well
Degrees
Master of Science
Bachelor of Science
Certifications International Sommelier Guild Wine Fundamentals Certificate Level 1 (July 2007) International Sommelier Guild Wine Fundamentals Certificate Level 2 (August 2007)
Introduction to SPSS (
