E-Commerce Copywriter and Social Media Coordinator with over three years experience at delivering high-quality content for digital, traditional and social marketing. Expertise in writing, social media marketing and brand management.
Skills
Exceptional copywriter
Social media expertise
E-mail and direct mail marketing campaigns
Fluent in Spanish
Basic HTML and Java
Retail and fashion industry expertise
Knowledge of PPC, SEO and SEM
Work History
2013 to Current
E-Commerce Copywriter and Social Media CoordinatorF.W. Webb – City, STATE,
Played a key role in launching RiverbendHome.com (F.W. Webb's E-Commerce division) and establishing a brand voice.
Manage day to day activity and paid marketing strategies on social media platforms to promote products and brand awareness.
Established relationships with vendors to identify and establish cross-promotional collaboration opportunities.
Generate unique digital content for the e-commerce site, blog, emails, social outlets, product description pages, and more.
Analyzed and monitored social media metrics and Google analytics to develop content marketing strategy.
05/2012 to 09/2013
Style Setter: Freelance BloggerSimon Brand Ventures – City, STATE,
Selected out of pool of applicants based on social media expertise, writing skills, and fashion industry knowledge.
04/2010 to 11/2012
Manager and Marketing AssistantSara Campbell LTD – City, STATE,
Managed Concord retail store, staff, hiring and training, scheduling, in-store event marketing, and participation in promotional activities.
Exceeded monthly sales targets and year-end sales goal bringing in revenue upwards of $700,000.
Met and exceeded high standards of customer service.
Coordinated successful product-focused email campaign to promote products and drive in-store traffic.
Initiated brand blog and managed social media presence.
Consulted with buying personnel to help determine projected demand for seasonal products.
Education
Expected in 2010
Bachelor of Science: International Studies; Politics and Policy in the Global Economy & Spanish; Literature and Hispanic Studies University of Wisconsin, Madison - Madison, WI GPA:
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School Attended
University of Wisconsin, Madison
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E-Commerce Copywriter and Social Media Coordinator
