Director Visual Merchandising Resume Example Chicos FAS

DIRECTOR VISUAL MERCHANDISING

Overview

Innovative Visual Merchandising expert with 20+ years experience. Proven leader with the key focus on achieving sales goals through branding, store concepts, building high performing teams, training field organizations, store design, and fixture development. Consistently delivers brand message with customer focus. Leader with outstanding balance of creative, operational, and field functionality.

Skills

Futuristic thinker

Leadership

Interpersonal skills

Branding

Customer oriented

Cross functional partnerships

Experience

02/2013 to 09/2016

Director Visual MerchandisingChicos FAS － Fort Myers, Florida

Directed and oversaw all frontline and outlet visual presentations including monthly floorsets, line-turnover mock floorsets, final buy mock floorsets, Board of Directors presentations, store design prototype presentations
Developed strategies for product placement based on Brand aesthetic and financial needs
Created innovative display, merchandising, and stylizing techniques for windows and interior
Built collaborative cross functional partnerships with Trend, Design, Marketing, Merchant, Store Operations, and Store Design teams

08/2011 to 02/2013

Senior Brand Stylist/Visual Merchandising DirectorChicos FAS － Fort Myers, Florida

Launched Brand styling initiative to create a cohesive Brand message through consistent styling within Design, Mailer, and Visual concepts
Presented all looks directly to Brand President
Achieved new customer capture through strategic outfitting and stylization of product
Led Visual department as acting VP, to enure all timelines, functionality, and creative concepting was executed
Introduced outfit building based on selling culture in partnership with head of Design

02/2007 to 02/2011

Visual Creative DirectorChicos FAS － Fort Myers, Florida

Delivered all creative Visual concepts to the field organization including merchandising strategy, display, window/interior prop package, fixture layouts, and signage
Elevated Brand identity by rolling out Top 50 store program that included fixturing, propping, and specific window direction
Established Brand consistency by creating floorset documents specific to various store designs
Communicated product knowledge and fashion trends to the field by designing and creating an internal magazine

02/2004 to 02/2007

Director of Visual Merchandising, Senior Manager Visual Merchandising, Manager Visual MerchandisingWhite House Black Market － Fort Myers, Florida

Built a world-class Visual team including HQ and field, and reported directly to Brand President and Founder
Launched training program including Visual workshops for field organization and roll-out of Visual Standards manual
Led new concept design process by utilizing design firm, architects, store planning/construction to develop enhanced store interior and functional fixture package
Designed and developed all seasonal interior props. Also collaborated with Marketing to create a branded holiday message within the mailer, including prop styling

02/2002 to 02/2004

Visual Floorset ManagerKids R Us, Toys R Us Inc. － Wayne, New Jersey

Implemented shop concepts, display techniques, and marketing goals to be communicated in Visual presentation manual
Communicated strategies and merchandise plans including quarterly floorsets, monthly updates, and weekly email to stores

02/1992 to 02/2002

Regional Visual Manager, District Visual Coordinator, In-Store VisualNew York and Company － New York City, New York

Developed and led Visual training workshops company wide to establish Brand consistency
Collaborated with HQ floorset team in creating and documenting prototype floorsets through creative merchandising, display, shop concepts

Resume Overview

Companies Worked For:

Chicos FAS
White House Black Market
Kids R Us, Toys R Us Inc.
New York and Company

Job Titles Held:

Director Visual Merchandising
Senior Brand Stylist/Visual Merchandising Director
Visual Creative Director
Director of Visual Merchandising, Senior Manager Visual Merchandising, Manager Visual Merchandising
Visual Floorset Manager
Regional Visual Manager, District Visual Coordinator, In-Store Visual

Director Visual Merchandising Resume Example

Resume Score: 70%

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