Livecareer-Resume
Jessica Claire
  • , , 100 Montgomery St. 10th Floor
  • Home: (555) 432-1000
  • Cell:
  • resumesample@example.com
Summary

Accomplished Event Planning and Marketing professional with demonstrated success in developing and implementing strategic approaches to drive market growth and bottom-line profitability. Delivers top-notch service to clients and innovates special events for diverse functions and brand awareness. Strong communicator with natural leadership talent and high energy. Proficient in building teams and motivating personnel to new levels of performance.

Skills
  • Event Management
  • Sales & Marketing
  • Lead Acquisition
  • Team Training & Development
  • Social Media Management
  • Relationship Building
  • Client Retention
  • Revenue Generation
  • Business Process Optimization
  • Waste Reduction
Experience
Director Sales and Corporate Services, 12/2019 to Current
Citigroup Inc.River Forest, IL,
  • Coached and trained three regional sales representatives for territory/national sales and event/catering management while providing strategic leadership for program operations and staff; increased catering sales by 30%+ within 1 year.
  • Collaborated with various parties involved in program to evaluate successes and failures as well as develop new partnerships and enhance market visibility; successfully achieved permanent vending cart locations at Truist Park (Atlanta Braves) and Texas Rangers Stadium adding an additional $550K+ in annual revenue.
  • Guided and motivated marketing team to tackle continuous improvement objectives, streamlining processes and controlling costs to spearhead highly profitable division.
  • Aligned all social media campaigns, SEO and marketing activities with brand voice and target consumer demographics.
Director of Event Planning & Marketing, 12/2014 to 12/2018
Ronin' Productions, LLCCity, STATE,
  • Led and directed the Event Planning Division while managing a $600K budget to ensure proper planning and execution of the event including hotel/arena negotiations and vendor relations; created overall marketing message to event planners, event venues as well as businesses and Fortune 500 companies.
  • Liaised between event organizations, event planners, small businesses, and team members to promote and improve event attendance and brand exposure for clients; increased attendance rates by as much as 40% during tenure.
  • Designed timelines, layouts and production schedules to streamline events and increase efficiency; implemented new sales structure that assisted in an immediate 20% decrease in operational expenses.
  • Successfully planned and executed the 1st Annual River City Sports Festival in 2017 by facilitating all event documentation (including diagrams and event orders) while coordinating with sales, property departments, vendors, and clients to ensure high level of service during pre-event, event and post-event phase.
VP of Sales and Marketing, 12/2000 to 12/2014
K-4 Sports & Entertainment, LLCCity, STATE,
  • Oversaw the event planning from start to completion including arena negotiation for professional MMA and Boxing events as well as festivals; established and represented vibrant corporate image at trade shows while developing strategic relationships with key prospects.
  • Optimized sales and marketing directives by closely monitoring employee progress, reviewing regional and local markets and effectively managing inventories; increased gross sales by over 40% during a 4 year period.
  • Increased repeat customer base by maintaining relationships with high-profile clients including Don King Productions, Ultimate Fighting Championship, Warner Brothers Movies, Semaphore Entertainment Group while effectively added over 15 new corporate clients annually.
  • Pursued and generated revenue through outside sales and marketing efforts by relentlessly identifying, developing and targeting new business partnerships; exceeded stipulated sales quotas for 5 consecutive years.

VP, 12/1994 to 12/2000
Turner Sports Enterprises – Turner Broadcasting, Sports Entertainment CompanyCity, STATE,
  • Managed a $150M budget while directing the sales, marketing, branding, sponsorship, licensing, public relations, international development, travel department, merchandising, internet, magazine, fulfillment, arena negotiations, and restaurant departments.
  • Planned and executed strategic marketing campaigns, encompassing powerful visuals for on-site promotions and rich digital content for online advertising assets; added an additional 100+ advertisers to the client base.
  • Leveraged market knowledge and analysis of customer insight, trends and principal to facilitate key relationships with hotels, broadcast, and cable partners; increased market share 22% which led to a consecutive 52 week ratings victory versus competitors.
  • Created and implemented in-house, revenue-generating marketing to streamline and enhance market strategies and support merchandising and advertising objectives; awarded the CTAM (Cable Television Association of Marketers) Event Marketer of the Year.
Education
Human Resource Management Certificate: , Expected in 2019
IAP Career College - ,
GPA:
Event Management Certificate: , Expected in 2008
IAP Career College - ,
GPA:
Associates Degree: , Expected in 1986
San Bernardino Community College - , CA
GPA:
Bachelor of Science: Biblical Ministries, Expected in
Crown College - ,
GPA:

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Resume Overview

School Attended

  • IAP Career College
  • IAP Career College
  • San Bernardino Community College
  • Crown College

Job Titles Held:

  • Director Sales and Corporate Services
  • Director of Event Planning & Marketing
  • VP of Sales and Marketing
  • VP

Degrees

  • Human Resource Management Certificate
  • Event Management Certificate
  • Associates Degree
  • Bachelor of Science

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