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Responsible for contract negotiation, developing and executing sales and marketing strategies, account and brand development, presentation materials and autonomous account management. Manage a diverse territory which included: .Com/Direct Consumer, Independent Retail, Mass Merchant Retail, Grocery & Drug, Specialty, and Wholesale Distribution. Cross-department Sales Manager for emerging Digital business, achieving 67% growth YOY. Co-manage a team of product managers, marketing coordinators and operations support staff.
Create innovative programs, manage the roll-out and marketing to consumers. Manage budgeting and forecasting by account, product line, and category. Strong customer relationships built on quick follow-up, creative programs, and success.
Responsible for U.S. Home Entertainment division of Toronto, Canada based company. Negotiate contracts, create and manage sales projections, P&L by SKU and division, acquisitions and lead marketing efforts for the US territory.
Manage Regional Sales Directors, support account development, program development, advertising and marketing efforts. Design and implement sales solicitations and retail marketing programs, sales strategies to achieve revenue goals.
Responsible for over $26 million in Net Sales for FY2010
Responsible for all sales aspects of a catalog/budget studio. Create unique packaging programs for seasonal programs and specialty retail.
Managed sales growth from $3 million to $20 million, Created sales team with thirteen direct reports: outside sales managers, product managers and in-house marketing. Was credited by owner of the company as "the foundation of the business' to allow him to sell a profitable, solid relationship based business to Peace Arch Entertainment, July 2007.
Direct P&L responsibility for select national retail accounts in the U.S., including WalMart. Responsible for all activities associated with new product introductions - from product concept to market roll out. Manage account related activities including financial analysis, pricing, product positioning, packaging, marketing, advertising, and promotion. Achieved over 35% increase in Net Sales in 2003.
Responsible for identifying new retail outlets, contacting, presenting and open newly identified channels. Manage sales of new and current retail accounts, creation and distribution of marketing funds, strategies for best market penetration, develop, oversee sales kits creation and distribution, organize trade show and nationwide industry participation.
Directly responsible for over $30 million in sales annually. Worked independently to grow account base over 20%.
Enjoy entertainment, traveling, reading, cooking and interior design.
account management, acquisition, advertising, analytical, brand development, brand management, communication, consumer products, contract negotiation, creative, customer-orientated, decision-maker, entertainment, forecasting, leadership, management, marketing strategies, merchandising, new business development, P&L, positioning, pricing, program development, promotion, relationship builder, sales, self- motivated, seasoned traveler, social networking, social media, team builder, trade fund savvy, trade shows
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