Director Rich Media Ad Tech resume example with 20+ years of experience

Jessica Claire
Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
Home: (555) 432-1000 - Cell: - - -

I am looking for a senior leadership role that compliments my experience and areas of expertise. I am a tech-savy Director, offering a comprehensive management background, including more than 6 years in management at a Fortune-100 company. I have over 12 years of publisher side online advertising experience. I enjoy building and executing ad campaigns that are innovative and drive results. I am passionate about managing people, mentoring new managers and leading people to success. I am extremely detail oriented, organized and process driven. I strive to be the best, have high expectations of individuals that work for me and am highly dedicated and driven.

  • Detail-oriented, organized
  • Self-motivated
  • Exceptional customer service skills
  • Troubleshooting and problem solving

  • Personable
  • Leadership/communication skills
  • Online advertising; PC, Tablet & Mobile
  • Process improvement

08/2011 to Current
Director, Rich Media Ad Tech The Nielsen Company Cherry Hill, NJ,
  • Manage three teams, 20 professionals, focused on display advertising at Yahoo!; Homepage & Login Page Campaign Management, Rich Media Sales Engineering and Smart Ads Operations.
  • I lead a strong team that provides technical expertise for rich media and data-driven dynamic creative.
  • Work extensively with leadership teams to develop and execute a cohesive online advertising strategy, generate revenue growth, and ensure operational excellence.
  • I am responsible for ensuring that the team of leaders from product management, sales, operations, marketing, and engineering are aligned and working toward the same vision.
  • Identified inefficiencies and made recommendations for process improvements.
04/2010 to 09/2011
Sr. Manager Department Of The Navy Camp Lejeune, NC,
  • Homepage & Login Page Advertising Drove execution of advertising on the US Homepage and Login Page to meet the needs and expectations of top-tier clients, leading a team of 5 Campaign Managers Led the team do develop, design and launch the new Login Page ad product; enforce creative specs and policies, provide exceptional customer service and flawless campaign execution Focus on innovation and new product development for the Homepage and Login Page.
  • Provide feedback to develop tools to better support the needs of the Campaign Management team to allow for efficiencies.
02/2007 to 04/2010
Manager Cloudera NH, State,
  • Front Page Advertising.
  • Managed a team of 4 campaign managers that execute all Front Page ad products.
  • Oversaw Front Page advertising strategy and execution processes.
  • Managed evolving and changing ad products and client communication and expectations through a Front Page redesign.
05/2004 to 01/2007
Campaign Manager Discovery Inc. Knoxville, TN,
  • Front Page Advertising Manage relationships with media agencies, creative agencies, Fortune 1000 advertisers and cross-functional internal team members.
  • Work with Front Page creative and engineering teams to flawlessly execute successful Front Page advertising programs.
  • Initiate kick off calls with sales, advertisers and creative/media agencies; set up and manage project timelines and creative direction with agency/client; manage all communications and approvals between the client/agency and internal team throughout the creative build/review process.
  • Troubleshoot technical and scheduling issues; QA campaigns prior to launch and ensure executions go live on time; develop a summary of each campaign's performance for clients; supporting the development and maintenance of Front Page sales tools; continually drive innovation of the Front Page advertising products.
  • Detail-oriented, customer service focused, highly-organized, able to calmly perform under a high stress/deadline-driven environment.
03/2001 to 05/2004
Sales Planner Red Wing Shoe Company, Inc. Smyrna, GA,
  • Collaborated with internal sales and external clients on proposal development, retention, and growth of high-level accounts such as Charles Schwab, Intel, Oracle, Visa and Wells Fargo.
  • Daily client communications to identify campaign objectives, negotiate pricing, determine ad placements, and monitor campaign performance and delivery.
  • Managed program launches and coordinated all aspects of the clients marketing programs including billing, creative, terms and conditions, and revenue recognition.
01/2000 to 06/2000
Management Trainee Enterprise Rent-A-Car City, STATE,
  • Provided excellent customer service to all customers, while managing a fleet of up to 200 vehicles.
  • Develop business-to-business sales skills as well as relationships with local business people and consumers.
  • Participated in a comprehensive business skills training program.
Expected in
B.S: Business Marketing
Sonoma State University - Rohnert Park, CA
Additional Information

Champion for the Yahoo! Employee Foundation, representing HOPE Services

  • HOPE Services delivers a range of employment and job training programs, developmental activities, professional counseling, children's services (age 0-3), senior services, community living services and mobility training for over 2,500 children, adults and seniors.
  • Received a grant from YEF for over $30,000 in June, 2011.

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Resume Overview

School Attended

  • Sonoma State University

Job Titles Held:

  • Director, Rich Media Ad Tech
  • Sr. Manager
  • Manager
  • Campaign Manager
  • Sales Planner
  • Management Trainee


  • B.S

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