Director Of Social Media And Outreach Resume Example City Of Amarillo, Tx

DIRECTOR OF SOCIAL MEDIA AND OUTREACH

Summary

Recruiting / Marketing / Sales / Management/ Strategic Planning/ Setting Budgets/Communications/Social Media/Public Relations

A dedicated professional with a solid education in Fine Arts and Communication and a Masters Degree in Business Administration. I have over 13 years of experience in sales, marketing and management with heavy concentration in recruitment, social media marketing, and community relations.

Professional Experience

Director of Social Media and Outreach 04/2014 to CurrentCity Of Amarillo, TxAmarillo , TX

Managed a $1.25 million sales portfolio
Led training calls with team members to establish sales and increase conversion of lead goals
Generate monthly and annual sales reports
Managing a regional sales staff of 10 members all over the US
Developed creative recruiting strategies that met anticipated staffing needs
Communicated the duties, compensation, benefits and working conditions to all potential candidates
Built social networks to find qualified candidates
Create and thoroughly explained the employee handbook during new employee orientations
Create commissions reports and sent to accounting for processing
Write original content for the official company blog, as well as blogs for The University of Alabama
Wrote 4 press releases and media advisories per week
Tracked negative communication about the organization on websites and blogs and developed strategies for addressing it
Devised optimal communications strategies to reach target audiences
Planned and publicized events, including negotiating vendor contracts and designing promotional materials
Edited and revised all marketing content to guarantee the highest quality of writing including website language and PPC campaigns
Create and implement all social media marketing efforts to drive traffic to the companies website
Work with university partners to create marketing campaigns to increase sales in social media, work force offices and military facilities

Outreach Manager12/2012 to 03/2014Minneapolis Community And Technical CollegeMinneapolis , MN

Built social networks to find qualified candidates
Utilized social media LinkeIn and other sources to find qualified candidates
Managed all aspects of the employee life cycle process, including on and off boarding
Built social networks to find qualified candidates
Recruited for various positions across multiple sites in the United States and overseas.
Managed a $4 million sales portfolio
Led sales calls with team members to establish sales and customer retention goals
Increased market share to 10% over the course of a 1 year
Hired and trained a global sales staff
Generated weekly, monthly and annual sales reports
Developed sales contests to support achievement and production goals
Planned and executed national sales department improvements, updating the company's approach to marketing, cost analysis, presentations and territory establishment
Prepared monthly commissions payroll reports for 10+ sales representatives

Director of Admissions07/2011 to 04/2012Ogle School Hair Skin And NailsCity , STATE

Evaluate performance of admissions advisers regularly and recommend training or corrective action as necessary
Recruited and interviewed for admissions advisers to work at 3 different campuses
Increased Start rate at Ogle School by 10%
Coordinated open houses or stitch in events with directors of 3 campuses to bring in potential students every 6 weeks before class start
Coached and mentored 10 to 15 staff members by offering constructive feedback and taking interest in their long-term career growth.

High School Presenter, Assistant Director, and Director of High School Programs07/2003 to 06/2011DeVry UniversityCity , STATE

Spearheaded the first ever high school presenter position
Built a national network of high school educators in Texas and Canada locations
Conducted reference and background checks on all job applicants
Coordinated school visits to the DeVry University Campuses
Developed creative recruiting strategies that met anticipated staffing needs
Managed all phases of recruitment, including defining hiring management needs and posting available positions
Offered necessary referral support for the Employee Assistance Program
Managed all aspects of the employee life cycle process, including on and off boarding
Organized all monthly and quarterly reviews for all associates
Project lead in Texas educator public relations and marketing events
Contacted all job applicants to inform them of their application status
Created new employee self-evaluation forms that focused on employee performance, competencies, engagement and development
Recruited for various positions across multiple sites in Houston, Dallas, Austin, San Antonio, East Texas, West Texas and South Texas.
Increased high school inquires in Texas by 18% during the 07-08 school year
Increased high school inquires in Texas by 17% during the 08-09 school year
Increase high school inquires in Texas by 20% during the 09-10 school year
Increased high school inquires in Canada by 39% during the 08-09 school year
Delivered presentations to high school juniors and seniors in Texas and Canada
Delivered presentation to high school educators in Texas
Recruit, Interview and recommend selection of High School Program Representative and Assistant Directors of High School Programs
Maintain and foster strong relationships with campus presidents, directors, outreach and High School Director of Admissions
Train and supervise High School Programs Representative and Assistant Director of High School Programs at DeVry to achieve territory and regional goals in five production categories
Through observations ensure quality, informative presentation is given by High School Representatives and advisers
Conduct training sessions to ensure approved scheduling, presentations and administrative policy and procedures are effectively conducted by High School Program Representative and advisers.
Evaluate performance of High School Program Representatives and advisers regularly and recommends review, training or corrective action as necessary
Facilitate the development of training and succession planning for future Assistant and Directors of High School Programs and other employees

Education

Certifications and Continuting Education: Social Media Marketing2014Splash MediaCity, State, United States

Coursework in fundamental and strategies of creating a social media campaign in the following social media platforms:

Facebook
LinkedIn
Twitter
Pinterest
Blogs

Certificates: Personal Fitness Trainer 2012Cooper Institute City, State, United States

Certified personal trainer

MBA: Business2010Keller Graduate School of ManagementCity, State, United States

Masters in Business Administration

3.0 GPA

Bachelor of Science: Fine Arts and Communications2002Lamar UniversityCity, State, United States

Fine Arts and Communications

Concentration in Public Relations and Special Events

3.4 GPA

Skills

Corporate DevelopmentSales
Leadership Skills
Team Building
Client Relations
Presentation Skills
Recruiting
StaffingTraining
Coaching
Mentoring
Goal Setting
Interpersonal Skills
Quality Control

Professional Affiliations

NPC National Bodybuilding competitor

Arlington Chamber of Commerce

Women Alliance Arlington Chamber

Volunteer at the Denton County Sheriffs Department Teen Impact Program

Resume Overview

School Attended

Splash Media
Cooper Institute
Keller Graduate School of Management
Lamar University

Job Titles Held:

Director of Social Media and Outreach
Outreach Manager
Director of Admissions
High School Presenter, Assistant Director, and Director of High School Programs

Degrees

Certifications and Continuting Education : Social Media Marketing 2014
Certificates : Personal Fitness Trainer 2012
MBA : Business 2010
Bachelor of Science : Fine Arts and Communications 2002

Director of Social Media and Outreach Resume Example

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