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Director of Social Media and Outreach Resume Example

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DIRECTOR OF SOCIAL MEDIA AND OUTREACH
Summary

Recruiting / Marketing / Sales / Management/ Strategic Planning/ Setting Budgets/Communications/Social Media/Public Relations  


A dedicated professional with a solid education in Fine Arts and Communication and a Masters Degree in Business Administration. I have over 13 years of experience in sales, marketing and management with heavy concentration in recruitment, social media marketing, and community relations.

Professional Experience
Director of Social Media and Outreach 04/2014 to Current World Education.net Arlington, TX
  • Managed a $1.25 million sales portfolio
  • Led training calls with team members to establish sales and increase conversion of lead goals
  • Generate monthly and annual sales reports
  • Managing a regional sales staff of 10 members all over the US
  • Developed creative recruiting strategies that met anticipated staffing needs
  • Communicated the duties, compensation, benefits and working conditions to all potential candidates
  • Built social networks to find qualified candidates
  • Create and thoroughly explained the employee handbook during new employee orientations
  • Create commissions reports and sent to accounting for processing
  • Write original content for the official company blog, as well as blogs for The University of Alabama
  • Wrote 4 press releases and media advisories per week
  • Tracked negative communication about the organization on websites and blogs and developed strategies for addressing it
  • Devised optimal communications strategies to reach target audiences
  • Planned and publicized events, including negotiating vendor contracts and designing promotional materials
  • Edited and revised all marketing content to guarantee the highest quality of writing including website language and PPC campaigns
  • Create and implement all social media marketing efforts to drive traffic to the companies website
  • Work with university partners to create marketing campaigns to increase sales in social media, work force offices and military facilities
Outreach Manager 12/2012 to 03/2014 360 Training/Meditec Arlington, TX
  • Built social networks to find qualified candidates
  • Utilized social media LinkeIn and other sources to find qualified candidates
  • Managed all aspects of the employee life cycle process, including on and off boarding
  • Built social networks to find qualified candidates
  • Recruited for various positions across multiple sites in the United States and overseas.
  • Managed a $4 million sales portfolio
  • Led sales calls with team members to establish sales and customer retention goals
  • Increased market share to 10% over the course of a 1 year
  • Hired and trained a global sales staff
  • Generated weekly, monthly and annual sales reports
  • Developed sales contests to support achievement and production goals
  • Planned and executed national sales department improvements, updating the company's approach to marketing, cost analysis, presentations and territory establishment
  • Prepared monthly commissions payroll reports for 10+ sales representatives
Director of Admissions 07/2011 to 04/2012 Ogle School Hair Skin and Nails Arlington, TX
  • Evaluate performance of admissions advisers regularly and recommend training or corrective action as necessary
  • Recruited and interviewed for admissions advisers to work at 3 different campuses
  • Increased Start rate at Ogle School by 10%
  • Coordinated open houses or stitch in events with directors of 3 campuses to bring in potential students every 6 weeks before class start
  • Coached and mentored 10 to 15 staff members by offering constructive feedback and taking interest in their long-term career growth.
High School Presenter, Assistant Director, and Director of High School Programs 07/2003 to 06/2011 DeVry University Austin, TX
  • Spearheaded the first ever high school presenter position
  • Built a national network of high school educators in Texas and Canada locations
  • Conducted reference and background checks on all job applicants
  • Coordinated school visits to the DeVry University Campuses
  • Developed creative recruiting strategies that met anticipated staffing needs
  • Managed all phases of recruitment, including defining hiring management needs and posting available positions
  • Offered necessary referral support for the Employee Assistance Program
  • Managed all aspects of the employee life cycle process, including on and off boarding
  • Organized all monthly and quarterly reviews for all associates
  • Project lead in Texas educator public relations and marketing events
  • Contacted all job applicants to inform them of their application status
  • Created new employee self-evaluation forms that focused on employee performance, competencies, engagement and development
  • Recruited for various positions across multiple sites in Houston, Dallas, Austin, San Antonio, East Texas, West Texas and South Texas.
  • Increased high school inquires in Texas by 18% during the 07-08 school year
  • Increased high school inquires in Texas by 17% during the 08-09 school year
  • Increase high school inquires in Texas by 20% during the 09-10 school year
  • Increased high school inquires in Canada by 39% during the 08-09 school year
  • Delivered presentations to high school juniors and seniors in Texas and Canada
  • Delivered presentation to high school educators in Texas
  • Recruit, Interview and recommend selection of High School Program Representative and Assistant Directors of High School Programs
  • Maintain and foster strong relationships with campus presidents, directors, outreach and High School Director of Admissions
  • Train and supervise High School Programs Representative and Assistant Director of High School Programs at DeVry to achieve territory and regional goals in five production categories
  • Through observations ensure quality, informative presentation is given by High School Representatives and advisers
  • Conduct training sessions to ensure approved scheduling, presentations and administrative policy and procedures are effectively conducted by High School Program Representative and advisers.
  • Evaluate performance of High School Program Representatives and advisers regularly and recommends review, training or corrective action as necessary
  • Facilitate the development of training and succession planning for future Assistant and Directors of High School Programs and other employees
Education
Certifications and Continuting Education: Social Media Marketing 2014 Splash Media Dallas, TX, United States

Coursework in fundamental and strategies of creating a social media campaign in the following social media platforms:

  • Facebook
  • LinkedIn
  • Twitter
  • Pinterest
  • Blogs
Certificates: Personal Fitness Trainer 2012 Cooper Institute Dallas, TX, United States

Certified personal trainer

MBA: Business 2010 Keller Graduate School of Management Chicago, TX, United States

Masters in Business Administration

3.0 GPA
Bachelor of Science: Fine Arts and Communications 2002 Lamar University Beaumont, TX, United States

Fine Arts and Communications

Concentration in Public Relations and Special Events

3.4 GPA
Skills
  • Corporate DevelopmentSales
  • Leadership Skills
  • Team Building
  • Client Relations
  • Presentation Skills
  • Recruiting
  • StaffingTraining
  • Coaching
  • Mentoring
  • Goal Setting
  • Interpersonal Skills
  • Quality Control
Professional Affiliations

NPC National Bodybuilding competitor

Arlington Chamber of Commerce

Women Alliance Arlington Chamber

Volunteer at the Denton County Sheriffs Department Teen Impact Program


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Resume Overview

Companies Worked For:

  • World Education.net
  • 360 Training/Meditec
  • Ogle School Hair Skin and Nails
  • DeVry University

School Attended

  • Splash Media
  • Cooper Institute
  • Keller Graduate School of Management
  • Lamar University

Job Titles Held:

  • Director of Social Media and Outreach
  • Outreach Manager
  • Director of Admissions
  • High School Presenter, Assistant Director, and Director of High School Programs

Degrees

  • Certifications and Continuting Education : Social Media Marketing 2014
    Certificates : Personal Fitness Trainer 2012
    MBA : Business 2010
    Bachelor of Science : Fine Arts and Communications 2002

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