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Director of Sales and Marketing Resume Example

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DIRECTOR OF SALES AND MARKETING
Experience
Director of Sales and Marketing
January 2015 to CurrentEyes4lives, Inc － Los Angeles, CA
  • Developed the Marketing and Brand Strategy Plan for Dr.
  • i-Coach ­ a sensor and software device used to combat Computer Vision Syndrome in patients suffering from Dry Eye and Digital Eye Strain.
  • Designed a strategic national launch plan to effectively target key Dry Eye targets, KOLs and teaching institutions across the Western United States.
  • Worked with our CEO to develop and execute an angel funding campaign to rasie 12 million dollars (raised 2.5M to date).
  • Responsible for hiring training and developing key talent within the commercial organization.
  • Facilitated, recruited and ran the Dr.
  • i-Coach Digital Eye Strain Advisory Board.
  • Nicox (Acquired by Valeant).
Regional Sales Director
July 2013 to December 2014Merck － Fort Worth, TX
  • Direct and led a cohesive, high-performing sales team which encompasses CA, WA, OR, UT, NV, NM and CO.
  • Defines sales goals, guides marketing initiatives, formulates sales messaging, and partners with marketing to develop and identify Key Opinion Leaders.
  • Winner of the Sales Management Gold Performance Award.
  • West Region finished #1 in the US for Sjo eye care sales.
District Sales Manager
May 2011 to July 2013CTL － Whitehouse Station, NJ
  • Directed and developed 11 specialty sales representatives that covered Northern CA, WA, OR, UT, ID, AK and NV.
  • Led the Pacific Northwest Region to the #1 spot for the Zioptan Product Launch (2012).
  • Pacific Northwest Region ranked #1 in the country for Zioptan SIP (2013).
  • Appointed to the Merck National Manager Advisory Board (must be nominated and approved by DCO and VP).
  • Partnered with Marketing to pilot and launch the 2013 Merck Ophthalmology Access program.
  • Lowest employee turnover through Merck acquisition.
  • Inspire Pharmaceutical (Acquired by Merck).
Regional Sales Director
May 2007 to May 2011Durham, NC
  • Hired and developed 9 specialty sales representatives that covered Northern CA, WA, OR, UT, NV, ID and AK.
  • 2010 Regional Sales Director Circle of Excellence Award.
  • Captured the 2nd highest sales volume and highest percent to goal in the US for AzaSite sales (2010).
  • Increased AzaSite sales from being ranked #11 in the country in 2008 to #3 in 2009.
Territory Sales Manager/West Region Trainer
November 2003 to May 2007Inspire Pharmaceutical － Durham, NC
  • Responsible for selling and launching 2 new products to Ophthalmologists and Optometrists in the Riverside, San Bernardino, East Los Angeles and Las Vegas areas.
  • 2005 National Platinum Award.
  • 2005 Circle of Excellence.
  • 2004 Western Region Outstanding Sales Achievement Award.
  • 2004 Circle of Excellence.
Women's Health Medical Representative
July 2001 to November 2003Eli Lilly and Company － Indianapolis, IN
  • Responsible for selling and educating OBGYN's and primary care doctors on products that focused on osteoporosis, depression and bi-polar disorder.
  • Increased Portfolio Rank 446 spots (495 to 49).
  • Developed National Evista Speaker.
Medical Representative
March 2000 to June 2001Muro Pharmaceutical － Tewksbury, MA
  • Solely responsible for pharmaceutical sales to Allergists, Pulmonologists and General Practice doctors in the Inland Empire market.
  • Specialized in allergy and anti-infective medications.
  • Winner of the Western Region Outstanding Sales Achievement Award (2000).
  • President's Club (2000).
District Sales Manager/Territory Sales Rep
October 1997 to February 1999Young's Market － Orange, CA
  • Responsible for managing and training six Territory Sales Representatives whose primary responsibility were selling and ensuring proper distribution and sales of key products into 144 grocery accounts throughout Riverside and San Bernardino counties.
  • Rookie of the Year Southern California Chain Division 1997-1998.
Education
BA : Business Administration and Marketing, 1997San Bernardino State University － San Bernardino, CABusiness Administration and Marketing
Interests
Golf * Working Out * Biking
Skills
Brand Strategy, bi, Coach, CA, hiring, Director, managing, marketing, market, messaging, Access, 2000, Ophthalmology, Platinum, primary care, Speaker, selling, Sales, Sales Management, San, strategic, teaching, Vision
Additional Information
  • ACHIEVEMENTS Gold Performance Manager Award - Promoted to District Manager - 2007 2013 Promoted to Regional Sales Trainer - #1 Region in the nation: 2012, 2013, 2004 2014 Circle of Excellence Award/President's Ranked in the top 20% of sales: 2009 - Club: 2000, 2004, 2005 2014 National Platinum Award ­ 2005 Appointed to the Merck Manager Western Region Outstanding Sales Advisory Board - 2013 Achievement Award - 2000 and 2004 Regional Sales Director Circle of Rookie of the Year - 1998 Excellence Award - 2010
  • INTERESTS Golf * Working Out * Biking
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Resume Overview

Companies Worked For:

  • Eyes4lives, Inc
  • Merck
  • CTL
  • Inspire Pharmaceutical
  • Eli Lilly and Company
  • Muro Pharmaceutical
  • Young's Market

School Attended

  • San Bernardino State University

Job Titles Held:

  • Director of Sales and Marketing
  • Regional Sales Director
  • District Sales Manager
  • Territory Sales Manager/West Region Trainer
  • Women's Health Medical Representative
  • Medical Representative
  • District Sales Manager/Territory Sales Rep

Degrees

  • BA : Business Administration and Marketing , 1997

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