director of sales and events resume example with 17+ years of experience

Jessica Claire
, , 609 Johnson Ave., 49204, Tulsa, OK 100 Montgomery St. 10th Floor
Home: (555) 432-1000 - Cell: - - : - -

Results-driven Sales Director bringing 20+ years of experience in event sales, hospitality and sports management. Skilled in developing lasting client partnerships based on genuine and authentic relationships and providing exceptional service. Proven track record of identifying and creating revenue opportunities through strong leadership ADD STUFF HERE sales strategies to meet revenue goals.

  • Motivating and inspirational leader
  • Rapport and relationship building
  • Profit and revenue-generating strategies
  • Conflict resolution
  • Proficient in Salesforce and Delphi
  • Contract negotiations and administration
  • Event calendar management
  • Key account development
  • High-pressure environments
  • Sales leadership and training
04/2011 to Current
Director of Sales and Events Gillette Stadium-Kraft Sports & Entertainment City, STATE,
  • Increased revenue by 40% my first year in newly created role and continued to increase revenue year over year for the past 11 years.
  • Developed and implemented strategic marketing plans, sales plans and forecasts to achieve maximum revenue and services.

Hired, led and inspired a 7-person sales and events team to highest sales revenue in the history of the stadium training, modeling, support and financial incentives.

  • Increased repeat customer base by maintaining relationships with high-profile clients and effectively managing service issues.
  • Established sales goals and strategies that contributed to increased growth in sales every year and repeat business.
  • Cultivated strong professional relationships with suite holders, club members and key clients to drive long-term business development.
  • Boosted profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
  • Maintained adherence to client-event requirements through effective delegation, prioritizing and management of all production phases, from concept to execution.
  • Hired and trained staff for cross-functional assignments and verified employee knowledge of specific procedures related to each event type.
  • Created detailed proposals, estimates and contracts to deliver outstanding client service, coordination, timeline development, budgeting and day of coordination services.
  • Maintained active sales contacts with assigned accounts to keep communication open and capture consistent revenue.
  • Communicated commissions, sales promotions, independent business strategies and other critical information and escalated areas of concern to company business leaders.
06/2008 to 04/2011
Sales Manager-Renaissance Patriot Place Colwen Hotels City, STATE,
  • Maintained professional network of potential clients and business opportunities.
  • Exceeded sales goals and improved profitability by aligning sales strategies and business plans with market trends.
  • Oversaw management and implementation of new revenue strategies, sales initiatives and customer engagement tactics to increase market share.
  • Hired and motivated high-performing sales team achieving over $[Amount] in new sales per year.
  • Catapulted [Product or Service] sales, resulting in $[Amount] in yearly revenue.
  • Reduced process gaps by hiring, supervising and coaching employees on sales strategies and protocols, optimizing performance, growth and profitability.
  • Cultivated strong relationships with key organizations and professionals to support future business growth objectives.
05/2004 to 06/2008
Sales Manager-Residence Inn by Marriott Colwen Hotels City, STATE,
  • Developed long-term relationships with venues and clients by maintaining consistent communication and excellent customer service.
  • Identified potential customers, accounts and markets and cultivated relationships to achieve assigned revenue goal.
  • Submitted weekly and monthly sales reports and attended sales and management meetings to support business objectives.
  • Attended trade shows, community events and industry meetings to build and maintain rapport with competitor hotels, lead sources, clients and local community.
  • Increased repeat customer base by maintaining relationships with high-profile clients and effectively managing service issues.
  • Created presentation materials for sales, customer relations, and management purposes.
  • Exceeded sales goals by [Number]% using consultative and value-driven approach.
  • Leveraged rapport with key retail account leadership to up-sell vendor partnerships.
Education and Training
Expected in 05/1993 to to
Bachelor of Arts: Communications
Framingham State University - Framingham, MA
  • Developed relationships with [Number] new clients and typically exceeded sales goals by [Number]%
  • Exceeded sales goals by an average of [Number]% in [Year]
  • Drove [Number]% improvement in [Timeframe] profits through aggressive [Action] and [Action].

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Resume Overview

School Attended

  • Framingham State University

Job Titles Held:

  • Director of Sales and Events
  • Sales Manager-Renaissance Patriot Place
  • Sales Manager-Residence Inn by Marriott


  • Bachelor of Arts

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