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Summary
Savvy sports professional bringing over 20 years of expertise in personal & professional development, project management and event planning
Appointed to establish organization’s first-ever player development strategy
Successfully propels program engagement to over 1,600 international athletes and members
Respected leader with demonstrated success in providing customized services to key stakeholders
Collaborates with global, cross-functional teams to achieve organizational goals
Experience
12/2007 to CurrentDIRECTOR oF PLAYER DEVELOPMENTEast Carolina University | Greenville, NC,
Instrumental in the development and implementation of comprehensive player enrichment initiatives for world-class professional athletes, elite junior athletes, and alumni.
Established the ATP Continuing Education Program offering members opportunities for degree completion with undergraduate, graduate and certification programs.
Cultivated partnerships with University of Florida, Universidad de Palermo, Indiana University East and University of Phoenix to offer full and partial scholarships to active and retired professional tennis players.
Awarded more than 40 tuition scholarships towards undergraduate and graduate degrees.
Partnered with online learning platform Coursera, garnering over 400 enrollments and more than 3,500 lessons.
Supported the Tennis Europe Junior School to prepare over 5,000 junior tennis players and parents for a career as professional athletes.
Managed and evaluated curriculum for over 50 workshops featuring classroom-based, digital and experiential courses successfully completed by 1,200 professional tennis players.
Procured specialists for mental health, nutrition, media training, financial management, social media, philanthropy, DEI and career transition services.
Oversaw annual program budgets ($250K), facility negotiations, participant recruitment and on-site coordination for all workshops and symposiums.
Evaluated potential vendors and service providers, conducting feasibility studies and cost analysis.
Guided the production of collateral materials and videos for member-facing and external communication.
Tracked key developments, trends and best-practices for athlete engagement, and optimized advancements.
Collaborated across all departments and levels to ensure consistent messaging, fiscal responsibility, and best use of resources.
Supervised, trained and evaluated support staff and seasonal interns.
12/1996 to 12/2007PLAYER RELATIONS MANAGERATP TOUR | City, STATE,
Delivered first-class services, benefits and communication to professional tennis players and their support teams, alumni members and ATP tournament directors.
Acted as liaison for player programs serving over 800 active members worldwide.
Interfaced weekly with tournament directors and tournament staff, providing guidance related to acceptance lists, withdrawals and rules.
Collaborated with executive management to create member-only intranet website accessed by more than 2,500 athletes, coaches and agents.
Managed membership records, correspondence and annual invoicing for all player and alumni members.
Developed and directed the production of the ATP Player Member Handbook, translated into five languages.
12/1992 to 12/1996CORPORATE COMMUNICATION ASSISTANTATP TOUR | City, STATE,
Executed organization’s corporate communication strategy with key focus on public-facing channels.
Edited and approved the annual media handbook that provides biographical, statistical and ranking information for more than 150 professional tennis players on the ATP; credited as Editorial Assistant for Official Player Guide.
Contributed to the monthly publication, International Tennis Magazine and weekly newsletter, International Tennis Weekly.
Served as media liaison for annual tennis tournaments in Toronto and New Haven.
Prepared and distributed press releases and statistics for international print and broadcast media.
Education and Training
Expected in 2002MASTER OF BUSINESS ADMINISTRATION | ManagementUniversity of North Florida, Jacksonville, FloridaGPA:
Expected in 1993BACHELOR OF SCIENCE | CommunicationFlorida State University, Tallahassee, FloridaGPA:
Activities and Honors
University of North Florida – Department of Education & Human Services Dean Advisory Council
University of North Florida – Sports Management Advisory Council
Professional Association of Athlete Development Specialists – Board of Directors Secretary
Florida State University Alumni Association – National FSUBA Board of Directors Chairman
American Tennis & Education Foundation Former Board member
Alpha Kappa Alpha Sorority, Incorporated Life Member
MaliVai Washington Kids Foundation Volunteer
Certifications
CERTIFICATE PROGRAM - Diversity, Equity and Inclusion in the Workplace 2021
University of South Florida, Muma College of Business Tampa, Florida
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