Director of New Business Development/Studio Director Resume Example
I have 10+ years' demonstrated success in driving creative growth and sales process. I feel blessed to have had the opportunity to help Tela Beauty Organics by Philip Pelusi build from a concept to an organized, innovative, world class brand. I still pinch myself to think of myself as someone pivotal in transforming a business into a sustainable, competitive, and innovative enterprise through profound creativity. It will always take my breath away. Because when I started, it was not like it is today. Plus, I did not do it alone. I was given a chance. I needed to listen deeply and take precious care the whole way. It really does take a village to grow something into existence that did not exist before. It will always remind me of good old fashioned hard work, good faith in yourself and the greatness of others, dedication, and an enduring commitment and love of the game that will never go away.
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- Orchestrated daily operations of a 6K sq ft flagship state-of-the-art hair salon and national education center.
- Managed in house and national teams of high level artists, clients, and professional product lines.
- Took initiative and spearheaded initial marketing objectives for the Tela Beauty Organics product line during its inception stage through product positioning, marketing planning, and press/customer outreach.
- Launched the creation, and direction of company's first point-of-sale website and social pages.
- Gained accountability and earned responsibility to oversee Nordstrom and Barneys sales accounts and sales teams for Tela Beauty Organics
- Produced and directed educational workshops, press events, sales teams trainings, and national trade show participation.
- Produced and directed Mercedes Benz Fashion Week backstage for artist teams
- Developed brand positioning, brand essence, and brand identity/lexicon
- Implemented the development of all brand related communication (advertising, artwork, product catalogs, brochures etc)
- Overhauled entire brand and marketing plan to elevate brand exposure
- First point of contact retail and wholesale clients.
- Market research, product development, packaging, artistic direction pricing, sales, distribution, marketing strategy, advertising and digital/social assets.
- Analyzed market dynamics to gain deep understanding of product performance and consumer need to help identify opportunities for product expansion
- Led creation of innovative design of all product and marketing collateral and complete rebranding of company website
- Manage and train multidisciplinary partners, and internal business units to advance sales and distribution goals
- Engaged and earned press throughout the beauty industry from key players including Elle, Glamour, Women's Wear Daily (WWD), Wall Street Journal, The Telegraph (UK), and People Magazine
- Lead company's operations functions adeptly balancing brand and concept development with financial, production, and sourcing oversight.
- Creative vision
- Strategy for consumer engagement, and elevating brand recognition.
- Thesis: During my time at the Graduate Institute, I created The Quantumbeauty Project© as a reflection of my experience and journey in the world of beauty and fashion. The Quantumbeauty Project© is a documented research project about beauty without limits, prescriptions, or definitions.
- www.telabeautyorganics.com
- https://www.linkedin.com/in/jenniferpelusi/
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Resume Overview
School Attended
- The Graduate Institute
Job Titles Held:
- Director of New Business Development/Studio Director
- Marketing & Sales Director
- Vice President, Partner
Degrees
- The Graduate Institute - City | Master of Arts
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