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Director Of Media Buying Resume Example

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Jessica
Claire
resumesample@example.com
(555) 432-1000,
, , 100 Montgomery St. 10th Floor
:
Professional Summary

Award-winning Director of Media Buying with 12+ years of rapid advancement developing, launching, and managing paid advertising campaigns that have scaled and produce maximized revenue growth. Experienced in start-up to corporate marketing strategies and development. From achieving growth with compact to large scale campaigns in marketing and sales objectives. Orchestrated and strategically accomplished simultaneous client success with granular technical data metric analysis, budgeting, and profitable ROI. Successful in a diversified range of marketing channels such as Facebook, Instagram, and Google Ads. With hands on experience and knowledge. Regarded for the dynamic ability to analyze advanced metrics and data. While developing key insights to forecast and achieve essential campaign results.

Skills
  • Paid Search
  • Keyword Optimization
  • Google Tag Manager
  • Google Ads
  • Team Management
  • Leadership Development
  • HTML5 / Landing Page Design
  • Marketo
  • Salesforce
  • Programmatic
  • Google Analytics
  • Re-Targeting Advertisement
  • Digital Marketing
  • Conversion Development
  • Google Display Network
  • Marketing Funnel
  • Reporting &Tool Utilization
  • Budgeting
  • CRM Management
Education
Florida International University Miami,FL, Expected in Bachelor of Arts : Business Marketing - GPA :
  • Minored in Integrated Marketing Communications
  • Member of Business Pitch Club
  • Member of Market Innovation Think Tank
  • Member of Business Analysis Group
New York Institute of Technology New York, NY, Expected in Bachelor of Arts : Business Finance - GPA :
  • Minored in Microeconomics
  • Awarded Shark Tank Business Finalist
  • Professional development completed in Business Marketing Automation Processes
Certifications

Google Ads • Google Ads Display • Google Analytics • Google Ads Measurement • Search Ads 360 • Shopping Ads • Facebook Blueprint • Hubspot • Marketo Expert • Adobe Photoshop • Adobe Flash • Adobe In Design

Work History
Chernoff Newman - Director of Media Buying
Charleston, SC, 04/2015 - 05/2021
  • Established Facebook Ads, Google Ads, Google Display Network, Programmatic, re-targeting campaigns, ads, optimizations, and creatives. Developed and implemented marketing channels, strategic lead development campaigns, and assessment of campaign performance
  • Oversee marketing and sales departments for national Southeastern U.S
  • Utilizing Salesforce, Hubspot, Slack,Asana, Data Studio, Super Metrics, and Marketo to develop reporting, target strategies, manage client accounts, KPI's, ROAS, and budgeting
  • Evaluate sales funnel, processes, and systems to develop effective strategies to increase lead acquisition, achieve quarterly revenue goals, and manage/analyze sales/marketing team
  • Designing and developing multiple websites , social media channels, paid media, and traditional print material to achieve 12.51% average conversion rates, lower CPC from $16.21 to $8.21 and increased CTR from 5.26% to 11.24%
Proctor & Gamble - Senior Paid Digital Manager | Contract
City, STATE, 03/2018 - 08/2019

• Created and managed Facebook, Instagram, Google and LinkedIn Programmatic advertisement campaigns targeting lead generation, client acquisition, and reporting. Simultaneously executed marketing channels, sales development, client B2B support and relations. To then objectively increase sales and revenue generation.
• Analyze various campaigns performance, key performance indicators, metrics, analytics, return on ad spend, and develop detailed measurement reports to state marketing success.
• Execute outreach due diligence on various territories to further develop lead generation and further focus on successful campaign performance.

  • Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
  • Developed paid client ads for use on diverse social media platforms, achieving average conversion rate of 9.72%.
Robbins Research International LLC - Director of Marketing & Paid Advertising
City, STATE, 11/2013 - 03/2015
  • Operating international sales and marketing division in generating social media marketing, Google AdWords/AdSense, SEO, Facebook Ad sets, and influencer promotions
  • Increasing generated website traffic, sales conversions and marketing effectiveness
  • Attending to customer and client inquires as well as marketing trends to achieve 100% in quarterly sales/revenue, 90% in customer satisfaction and 42% sales conversions within allotted deadline project deadlines
Dell Electronics - National Online Sales Manager
City, STATE, 08/2011 - 10/2013
  • Open and establish online and direct client business sales accounts through direct business inquires through generated prospects.
  • Operate as point of contact for business sales solutions and account affairs, and meet remotely with executive corporate, sales, marketing and management departments to ensure sales goals and brand awareness goals H.P.
  • National Sales & Marketing Technical Manager | June,2010 - September, 2012.
  • Visit designated partnered major retailers to establish and significantly increase brand awareness amongst consumers.
  • Execute technical workshops to retailer employees and generating sales.

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Resume Overview

School Attended
  • Florida International University
  • New York Institute of Technology
Job Titles Held:
  • Director of Media Buying
  • Senior Paid Digital Manager | Contract
  • Director of Marketing & Paid Advertising
  • National Online Sales Manager
Degrees
  • Bachelor of Arts
  • Bachelor of Arts