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director of marketing and admissions resume example with 11+ years of experience

Jessica Claire
Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
Home: (555) 432-1000 - Cell: - resumesample@example.com - : - -
Professional Summary
Highly motivated Sales Associate with extensive customer service and sales experience. Outgoing sales professional with track record of driving increased sales, improving buying experience and elevating company profile with target market.
Affiliations
Case Management Society of South Texas Alamo Area Agency on Aging Symplr member (Allowed access to all participating hospitals)
Skills
  • Guest services
  • Inventory control procedures
  • Merchandising expertise
  • Loss prevention
  • Cash register operations
  • Product promotions
Work History
09/2014 to Current
Director of Marketing and Admissions American Senior Communities Connersville, IN,
  • Manage, oversee and direct all marketing for the facility.
  • Establish new referral relationships and partnership opportunities with physicians, case managers, liaisons, and discharge planners to benefit our facility to maintain and exceed budgeted census.
  • Documented demographic and evaluation notes on all patients into our facility database, American Healthtech and BlueStrata, to ensure timely and accurate information.
  • Collaborate with department managers to correct problems and improve services.
  • Present quarterly all-staff Customer Service modules.
  • Complete patient evaluations.
  • Work with insurance companies to obtain in-network contracts and per diem rates for reimbursement.
  • Additionally, worked closely with several managed care companies to verify benefits, generate pre-certifications and obtain authorizations for services.
  • Hire and train new Admission Coordinators on referral management, insurance verification, contract signing and data inputting.
  • Acting as the Senior Director of Marketing, train all new Directors for sister facilities within the company.
  • Maintain close relationships with area hospital Accountable Care Organizations and Bundled Payments for Care Improvement representatives to track and trend 30 day re-hospitalizations to ensure accurate reporting.
  • Participate in local conferences such as Case Management Society of South Texas to maximize facility marketability and to capitalize on untapped networking opportunities.
11/2013 to 09/2014
Director of Marketing Centricity Phoenix, AZ,
  • Responsible for establishing new referral relationships and partnership opportunities with physicians, case managers, liaisons, and discharge planners to benefit our facility to maintain and exceed budgeted census.
  • Completed patient evaluations.
  • Routinely collaborated with department managers to correct problems and improve services.
  • Led quarterly marketing meetings with the facility CEO and administrative staff.
  • Documented demographic and evaluation notes on all patients seen in our facility database to ensure timely and accurate information on patient's face sheets.
  • Work with insurance companies to obtain in-network contracts and per diem rates for reimbursement.
  • Additionally, worked closely with several managed care companies to verify benefits, generate pre-certifications and obtain authorizations for services.
  • Participate in local conferences such as Case Management Society of South Texas to maximize facility marketability and to capitalize on untapped networking opportunities.
  • Identify and target certain physician groups to set up practicing rights and gather credentials for seeing and referring patients to the facility.
  • Managed, oversee and direct all marketing for the facility including print, digital, business to business, business to consumer and niche.
08/2011 to 11/2013
Director of Marketing and Admissions American Senior Communities Jasper, IN,
  • Managed, oversee and direct all marketing for the facility.
  • Identify and target certain physician groups to set up practicing rights and gather credentials for seeing and referring patients to our facility.
  • Complete patient evaluations.
  • Work with insurance companies to obtain in-network contracts and per diem rates for reimbursement.
  • Additionally, worked closely with several managed care companies to verify benefits, generate pre-certifications and obtain authorizations for services.
  • Responsible for establishing new referral relationships and partnership opportunities with physicians, case managers, liaisons, and discharge planners to benefit our facility to maintain and exceed budgeted census.
  • Designed all advertising and literature for the facility, as seen in the Senior Living guide.
  • Plan and execute all luncheons and mixers for the facility.
  • Hire and train new Admission Coordinators on referral management, insurance verification, contract signing and data inputting.
  • Participate in local conferences such as Case Management Society of South Texas to maximize facility marketability and to capitalize on untapped networking opportunities.
09/2008 to 11/2010
Senior Sales and Marketing Director GOLDEN LIVING CENTER CORP City, STATE,
  • Promoted to corporate position after consistently exceeding budgeted census numbers as the Marketing Director for the Portsmouth location.
  • Managed and assisted each individual facility in any PR endeavors.
  • Billboard/magazine advertisement, radio spots, open houses, etc.) l Recruit and hire an effective sales team to compliment our living centers.
  • Educate all Admissions and Sales and Marketing Directors on referral management systems (ie.
  • E-Discharge, E-CIN, All Scripts, A Place for Mom) l Train all Admissions and Sales and Marketing Directors on "Point Click Care," which was the facilities program to input new demographics, financial and medical records.
  • Train all Admissions Coordinators in the Insurance Verification process to verify new patients benefits available for skilled nursing and therapeutic services.
  • Develop marketing strategies for all living centers based on area hospital and community needs.
Skills
administrative, advertising, benefits, budget management, Case Management, conferences, contracts, Customer Service, data entry, database, financial, Insurance, ie, notes, Director, marketing strategies, marketing, meetings, Mom, network, networking, nursing, PR, radio, reporting, Sales, Scripts, Strategic planning, trainer, trend
Education
Expected in to to
BACHELOR OF SCIENCE: PHYSICAL SCIENCE
Old Dominion University - Norfolk, VA
GPA:
PHYSICAL SCIENCE
Expected in to to
HIGH SCHOOL DIPLOMA: Health Professions
Thomas A. Edison Health Careers High School - San Antonio, TX
GPA:
Health Professions

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Resume Overview

School Attended

  • Old Dominion University
  • Thomas A. Edison Health Careers High School

Job Titles Held:

  • Director of Marketing and Admissions
  • Director of Marketing
  • Director of Marketing and Admissions
  • Senior Sales and Marketing Director

Degrees

  • BACHELOR OF SCIENCE
  • HIGH SCHOOL DIPLOMA

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