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Director of Forward Planning Resume Example

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DIRECTOR OF FORWARD PLANNING
Summary
Dynamic leader with a relentless passion for homebuilding, team building and the customer experience seeking new challenges and opportunities for growth.
Highlights
  • Excellent negotiating skills
  • Extensive background in sales/marketing with a keen eye for design, and a deep understanding of the homebuilding process with a broad based understanding of what it takes to make a project successful from inception through opening
  • Market and competition expert with strong research and analytical skills
  • Strategic planning/operations expert  
  • Proficient in the land package process, competitive market analysis' (CMA), and creating a narrative/deal summary
  • Strong product knowledge and ability to utilize market expertise in placing product, amenity/monument design and create/provide feedback on architecture/home design 
  • Mergers/Acquisition experience
  • Project management/critical path skills and experience
  • Exceptional interpersonal skills with the ability to communicate verbally, as well as in writing, effectively and concisely
Experience
04/2014 to Current
Director of Forward PlanningLennar － Stamford , CT
  • Responsible for establishing schedules and coordinating the timely design, planning and opening of new communities, the repositioning of existing communities, and the grand opening of a new phase.
  • Created and implemented a New Community Checklist/Schedule to identify critical path items necessary in order to gain CIC approval and ensure those items are being completed in a timely fashion by working with various department heads
  • Analyze proposed community to understand the surrounding area and competition to provide guidance to Division associates and consultants on product, pricing, model and signage locations, amenities, entry features, off-site constraints
  • Work with the Division President to complete the Greenfolder narrative to accurately communicate the positioning of the proposed community, its competition, stated performance levels and plans to ensure same
  • Work with the Land Finance Manager on the creation of VestaCalcs and the Competitive Market Analysis to ensure projections on timing, pricing and pace
  • Collect, review and publish the necessary components of the Greenfolder submittal to ensure a premier presentation of new land opportunities
  • Represent the Division in public hearings, municipal and community presentations as needed to gain rezoning, site plan, plat or other required approvals 
  • Identify, track and analyze competitors' projects and share updates with the Land Team and Division President as to their relevance and impact
  • Responsible for the creation of model home/Welcome Home Center design and implementation
  • Obtain and evaluate HOA documents, architectural covenants and zoning requirements and identify costs during due diligence
  • Work with outside attorneys and in-house legal department to obtain the HOA evaluation for the Greenfolder
  • Represent the company on multiple HOA boards and work with HOA management companies to ensure compliance with guidelines, premier community appearance and timely transition to community Board at sell out
  • Present, negotiate and secure architectural approval from all relevant parties, including HOA and municipal officials while adhering to required CCR and zoning regulations
  • Prepare CCR's (to include supplements for new phases), sales contract addendum and community disclosures
  • Review financial reports, budgets and full assessment of fiscal strength and viability of each association 
12/2012 to 04/2014
Area Sales ManagerLennar Corp., － San Ramon , CA
  • Responsible for sales activity and ensuring traffic, sales and closing goals are achieved in communities
  • Recruited, trained and worked closely with each New Home Consultant to ensure we continued to meet or exceed goals
  • Created and implemented a new hire training program to onboard new associates 
  • Mentored, coached and trained a sales/marketing team of 25+ associates
  • Developed and shared best practices for daily on-site sales and marketing operations
  • Created and managed marketing initiatives to position Lennar communities/Grand Openings/Inventory promotions/New Phase openings for success
  • Created and implemented successful realtor outreach program
  • Identified inefficiencies and made recommendations for process improvements 
  • Worked to position Lennar as a market leader
  • Provided feedback on model home/inventory selection and architecture
01/2011 to 12/2012
New Home ConsultantLennar Corp., － Seattle , WA
  • Consistently met or exceeded monthly and quarterly goals while providing an exceptional customer experience
  • Defined inventory homes and features based on buyer preferences
  • Developed and instituted a successful community marketing and self-generation plans
06/2009 to 12/2011
New Home ConsultantLennar － Williamsburg , VA
  • Consistently met/exceeded monthly, quarterly and annual sales goals
  • Ranked in the Top 5 national sales consultants each month throughout 2010, and ranked 1st in sales volume for the 2010 3rd Quarter in the Carolinas Region
04/2008 to 03/2009
Community Marketing Director/Sales CounselorLennar － Aliso Viejo , CA
  • Developed and implemented new sales contract processes to streamline effectiveness and productivity
  • Implemented community Grand Opening activities and entry into the Parade of Homes 
09/2001 to 04/2008
New Home ConsultantK. Hovnanian Homes － City , STATE
  • Consistently met and/or exceeded monthly and quarterly goals 
  • Worked with the Sales Manager in developing, establishing and selling four new homes communities 
  • Collaborated in developing and merchandizing the available floor plans and model homes, as well as implementing creative promotional plans.
  • Extensively researched buyer preferences and produced and updated various market analyses 
  • Instituted a training program on the effectiveness of database management so that associates could better establish communication with clients and realtors.
Education
The University of North Carolina at Chapel Hill

Lennar LEAD ("Leadership, Exploration And Development") Team 

2017 MIRM Candidate

Myers Barnes

Charles Clarke

Selling the Lennar Way

Community Service
  • Operation Coming Home, 2015
  • St. Michael's School, 2015 - present 
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Resume Overview

School Attended

  • The University of North Carolina at Chapel Hill

Job Titles Held:

  • Director of Forward Planning
  • Area Sales Manager
  • New Home Consultant
  • Community Marketing Director/Sales Counselor

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