director of events resume example with 3+ years of experience

Jessica Claire
, , 100 Montgomery St. 10th Floor (555) 432-1000,
Professional Summary

Innovative and forward-thinking Events Director with 23 years of experience in hospitality with success in event planning, event sales and marketing, new business development and revenue generation. Strong closer with a proven track record of increasing sales, streamlining systems and increasing overall workflow.

  • Team leadership
  • Strategic planning
  • Social Media + Marketing
  • Forecasting
  • Sales Generation
  • Extensive personal network
  • Strong Closer
  • B To B Sales
  • Sales & Marketing Strategy
  • Contract Development & Review
  • Planning
  • CRM
  • New Business Development
  • MS Office
Work History
08/2020 to Current Restaurant & Events Consultant-Part Time American Heart Association | Metairie, LA,
  • Continuously evaluated business operations to effectively align workflows for optimal area coverage and customer satisfaction.
  • Strategically developed effective marketing plans to increase sales and profits while managing costs.
  • Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
  • Researched sales opportunities and possible leads to exceed sales goals and increase profits.
  • Streamlined event efficiencies by accurately coordinating and managing customer itineraries.
  • Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
03/2019 to 04/2020 Director of Events Hei Hotels & Resorts | Braselton, GA,
  • Developed Private Events Department.
  • Implemented new CRM, Credit Card Processing & Sales formula to immediately see increase in sales.
  • Developed sales and marketing strategies with not only property but with other brand partnerships.
  • Curated special events menu (seasonal) and marketing collateral.
  • Managed administrative logistics and provided leadership guidance for events planning, including contract signing.
  • Planned large-scale events such as corporate buyouts conferences, and meetings.
    Increased private event sales by 200%
06/2018 to 03/2019 Catering Sales Manager Audubon Nature Institute Inc | New Orleans, LA,
  • Grand Re-opening team of Mayfair Hotel.
  • Responsible for all aspects of event management including proposals, contract negotiation, entertainment, staff and décor.
  • In addition to prospecting, generating new leads and sales, worked in operations for events.
  • Utilized hospitality associations, business journals and Internet resources to obtain current industry knowledge.
  • Organized corporate meetings, special events and social occasions to satisfy client requirements and increase facility revenues.
  • Developed and implemented improved marketing initiatives to drive revenue.
  • *ACCOMPLISHMENTS* Generated event sales revenue of $550,000 in 6 months
12/2016 to 06/2018 Special Events Sales Manager Citrus Hospitality Management-Perch LA & Mrs.Fish | City, STATE,
  • Excellent ability to ask for business, close sales and consistently book repeat business.
  • Responsible for all aspects of event management including proposals, contract negotiation, entertainment and décor.
  • Maintained high profile client point of contact
  • Successfully generated new leads by cold calling, creative advertising and marketing strategy.
  • Successfully revamp special event decor and implement/revise standard operational procedures for all banquet staff.
  • Implemented marketing strategies which resulted in 12% growth of customer base.
  • ACCOMPLISHEMENTS -Yearly Gross Sales $1.5 million and top seller in 2017. Exceeded annual sales goals by 22%.
Expected in 2004 to to Bachelor of Arts: BFA | Dance Performance Choreography, Comm San Francisco State University, San Francisco, CA GPA:

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Resume Overview

School Attended

  • San Francisco State University

Job Titles Held:

  • Restaurant & Events Consultant-Part Time
  • Director of Events
  • Catering Sales Manager
  • Special Events Sales Manager


  • Bachelor of Arts: BFA

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