Director of Development July 2010 to August 2012The Salvation Army － Salem, OR
Created strategies to develop and expand existing donor giving, which resulted in achieving a 30% increase in income and meeting the KPI goals of FY14 Established new fund development methods to engage the board members and meet our financial goal income of $280,000 in new income in FY14.
Currently generating a pipeline of more than $315,000 in new donations.
One account alone will generate over $130,000 in donations.
Increased visibility in three counties establishing a great presence in the community; expanded visibility to the Latino community.
Ranked as the top performer, being the only Chapter executive achieving FY14 goals.
Exceeded all expectations.
Handled customers effectively by identifying needs, quickly gaining trust, approaching complex situations and resolving problems to maximize efficiency.
Planned and executed the annual signature event that secured over $53,000 in FY13, and $68,000 in FY14.
Oversight of all operations, 5 mid-level staff, and over 280 volunteers Increased board members involvement, diversified the board by recruited 7 new board members within 1 year with the organization.
Department Head with oversight of all development, marketing, and communications for The Salvation Army Kroc Community Center in Salem, Oregon.
Oversight of six mid-level employees; including directors.
Responsible for the sub-sections of a development department; direct marketing, major donor cultivation, special events, planned giving, corporate giving, gifts-in-kinds and volunteers.
Cold and warm called 20 new and existing accounts per day.
Generated new accounts by implementing effective networking and content marketing strategies.
Responded to all donor/customer concerns Handled a pipeline of over 80 high-end donors, generating $1.7m for the organization's social programs.
Directly asked donors/customers to financially support the Salvation Army.
Generating over $1.7 million in donations.
Increased memberships for the Kroc Center Community Center, meeting the goal of 10,000 members in my first year.
Delivered performance updates, quarterly business reviews and planning meetings.
Handled media relations; including issues and concerns from the community.
Implemented social media and improved the Website with new design, and user-friendly tools.
In one year the organization had over 6000 Friends on Facebook and most of the communication with the public became through Facebook.
Implemented guidelines and policy for the organization on how to use social media and protect the organization's image.
Associate Director of Development September 2008 to June 2010The Salvation Army
Assumed the responsibility as the interim Development Director During the year in Richmond revenues increased in the major donors Coordinated a successful William Booth Society event Worked closely with Direct Marketing to personalize mail Increased the visibility of The Salvation Army working closely with Public Relations Analyze database and research for potential donor to increase their donations Manage financial reports for income and expenses Work closely with donors to identify their interests and challenges them to support their desire program in every way possible Examine ratings, research data, and strategic fundraising plans Create and design mailing pieces in support of a specific program Successfully worked with a donor to donate over $500,000 for the organization.
Associate Financial Development Director July 2006 to August 2008The Salvation Army － Los Angeles, CA
Designed marketing and mailing packages for major donor Cultivate major donors and provide updates of all their contributions Monitor and develop elite direct mailing pieces for each program provided by The Salvation Army Coordinate fundraising events, work with sponsors, meet revenue and net goals.
Special Fundraising Event Coordinator December 1997 to June 2006The Salvation Army － Los Angeles, CA
Worked in collaboration with the Development Department staff; marketing, communications, major gift officers, planned giving, and corporate relations to plan and coordinate events and generate income for the programs of The Salvation Army in Southern California.
Negotiated with sponsors making ensuring more funds to be used for humanitarian services.
Planned and executive a 5K/10K race, first year it raised $26,000 net.
Bachelor of Science : Human Services, 1 2007University of Phoenix － Pasadena, CA, United StatesHuman Services
2006 - Intern Teen Club Coordinator at The Salvation Army, LA Red Shield Youth Center 2005 - Intern Case Manager at The Salvation Army, Alegria Emergency Shelter 2004 - Intern Case Worker for Los Angeles Child Services and Immigration Services
account management, Army, Business Development, Business operations, communication skills, content, Client, database, Dependable, direct
marketing, Direct Marketing, Employee relations, special events, financial, fundraising, funds, image, Leadership, Director, marketing strategies, marketing, media relations, meetings, Microsoft Programs, mail, Negotiations, networking, problem solver, Project management, Public
Relations, research, Self-motivated, Fluent in Spanish, strategic, Team Player, Website
COMMUNITY SERVICE 2006 - Intern Teen Club Coordinator at The Salvation Army, LA Red Shield Youth Center 2005 - Intern Case Manager at The Salvation Army, Alegria Emergency Shelter 2004 - Intern Case Worker for Los Angeles Child Services and Immigration Services 2004 - British Broadcasting Corporation - Featured on Documentary "9MM" 2013 - Select Alumni for the University of Phoenix National Ad Campaign 2013 - Community Service Award from University of Phoenix 2014 - Commencement Speaker for University of Phoenix, Portland, Oregon Chapter