Created, developed and grew the customer service and retention team to 15+ members
Defined process for billing customers and built out billing team to 3+ members
Own churn and customer life cycle
Successfully decreased user churn by 30% over first 3 months
Manage referral and point based reward program
Manage acquisition marketing strategies and tactics for iOS and Android with a focus on data driven decisions and optimizations for efficiency
Manage financial performance and recommend budget allocations based on analytics and KPIs
MMP implementation and multi-touch attribution points to better understand user life cyle
Serve as a thought leader for the Marketing team, pushing forward new ideas and creating a high-performance, metric-driven organization
Execute cross-franchise analyses of global User Acquisition spending to identify optimization opportunities
Drive on-going operational improvements across the User Acquisition function
Manage all Beta game launches
Manage all User Acquisition related invoicing and accounting accruals
Direct all technical and operations-related work for User Acquisition (Affiliate tracking, SDKs, business intelligence pipeline, cost entry/tracking, new vendors)
Work with internal tech resources to provide input to improve vendor documentation, APIs and workflows to optimize the ad tech integration process for various stakeholders.
Manage marketing acquisition / top-level user funnel.• Lead paid acquisition marketing efforts to achieve Volume, Quality and ROI acquisition goals
Implemented downstream event tracking in 3rd party MMP's that led to 10% increase in payer conversion and 15% increase in spend efficiency
Develop A/B testing programs to maximize acquisition efforts and return
Work with product teams to identify features that improve effective customer acquisition
Conduct analysis and work with business intelligence team to determine value of acquisition efforts and optimization
Generate performance reports and present to senior management
Created and executed consumer-focused marketing plans
In charge of all user acquisition for Tier 1 English speaking countries
Scaled budget to $500k monthly with positive ROI
Responsible for tracking and lead flow; back-end reporting, media optimization and program enhancements
Drive internal advertising strategy and development process
Make decisions on timing and importance of creative, planning & media needs across multiple projects
Optimize conversion funnels
Negotiate advertising rates
Successfully launched iLoveThi.is - over 50k downloads in the first 2 months and was featured by Apple
Lead user acquisition - launched marketing campaigns on TapJoy and AdMob increasing downloads by 10x
Negotiated and closed licensing deals with high profile iPhone applications (Fruit Ninja, ZombieFarm, Battle Bears)
Managed team of 7 people including Marketers, Artists and Interns
In charge of all mobile user acquistion
Responsible for all iPhone/Android ad-supported revenue
Plan and execute all tradeshow presence: E3, SXSW, Uplinq, BlogWorld
Led rebranding efforts of FunMail.com
Co-founded profitable trans-media business (web + mobile apps + book + film)
Successfully published more than 200 iOS, Android, and RIM applications to various app stores, together achieving 10.2 million downloads
Peaked at #7 rank for paid Entertainment on Apple App Store
Peaked at #1 rank for overall free on Apple App Store
Launched and managed Lostzombies.com (LZ), award-winning online community for zombie film enthusiasts, over 35k registered members
Lead pivot from focusing on film to focusing on all media (sound clips, stories, poems, pictures) which increased time on site 250%
Negotiated publishing deal with Chronicle Books (Dead Inside: Do Not Enter - Sept '11)
“People's Choice” and “Best Community” Awards, SXSW, 2009
Pixel Awards “Peoples' Choice Award,” 2009
Honoree: Webby Awards, 2009
Manage user acquisition for over 20 mobile applications, resulting in acquisition of over 500,000 registered users
Successfully triaged customer complaints, feedback, refunds and other community issues
Created and directed monthly contests to increase brand awareness and create a more robust user environment
Managed marketing of multiple wallpaper/ringtone mobile applications, resulting in 60% improvement in 2007 and 2008
Analyzed daily sales data and trends and used findings to successfully re-merchandize applications and capitalize on market conditions
Proactively directed creative team, anticipating needs of users and trends in marketplace and implementing product changes that drove improved usage
Highly proficient: Microsoft Office Suite, SQL and Photoshop
Mobile and web advertising campaign management: FaceBook, Twitter,Google AdWords, MAT,AppsFlyer and more
Social media outreach and campaign management including: Facebook, Twitter, Tumblr, Instagram,Pinterest and more
Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.
Companies Worked For:
School Attended
Job Titles Held:
Degrees
