Director of Customer Retention Resume Example

Manage acquisition marketing strategies and tactics for iOS and Android with a focus on data driven decisions and optimizations for efficiency

Manage financial performance and recommend budget allocations based on analytics and KPIs

MMP implementation and multi-touch attribution points to better understand user life cyle

Serve as a thought leader for the Marketing team, pushing forward new ideas and creating a high-performance, metric-driven organization

Execute cross-franchise analyses of global User Acquisition spending to identify optimization opportunities

Drive on-going operational improvements across the User Acquisition function

Manage all Beta game launches

Manage all User Acquisition related invoicing and accounting accruals

Direct all technical and operations-related work for User Acquisition (Affiliate tracking, SDKs, business intelligence pipeline, cost entry/tracking, new vendors)

Work with internal tech resources to provide input to improve vendor documentation, APIs and workflows to optimize the ad tech integration process for various stakeholders.

Manage marketing acquisition / top-level user funnel.• Lead paid acquisition marketing efforts to achieve Volume, Qualityand ROI acquisition goals

Implemented downstream event tracking in 3rd party MMP's that led to 10% increase in payer conversion and 15% increase in spend efficiency

Develop A/B testing programs to maximize acquisition efforts and return

Work with product teams to identify features that improve effective customer acquisition

Conduct analysis and work with business intelligence team to determine value of acquisition efforts and optimization

Generate performance reports and present to senior management

Created and executed consumer-focused marketing plans

In charge of all user acquisition for Tier 1 English speaking countries

Scaled budget to $500k monthly with positive ROI

Responsible for tracking and lead flow; back-end reporting, media optimization and program enhancements

Drive internal advertising strategy and development process

Make decisions on timing and importance of creative, planning & media needs across multiple projects

Optimize conversion funnels

Negotiate advertising rates

Successfully launched iLoveThi.is - over 50k downloads in the first 2 months and was featured by Apple

Lead user acquisition - launched marketing campaigns on TapJoy and AdMob increasing downloads by 10x

Negotiated and closed licensing deals with high profile iPhone applications (Fruit Ninja, ZombieFarm, Battle Bears)

Managed team of 7 people including Marketers, Artists and Interns

In charge of all mobile user acquistion

Responsible for all iPhone/Android ad-supported revenue

Plan and execute all tradeshow presence: E3, SXSW, Uplinq, BlogWorld

Led rebranding efforts of FunMail.com

Co-founded profitable trans-media business (web + mobile apps + book + film)

Successfully published more than 200 iOS, Android, and RIM applications to various app stores, together achieving 10.2 million downloads

Peaked at #7 rank for paid Entertainment on Apple App Store

Peaked at #1 rank for overall free on Apple App Store

Launched and managed Lostzombies.com (LZ), award-winning online community for zombie film enthusiasts, over 35k registered members

Lead pivot from focusing on film to focusing on all media (sound clips, stories, poems, pictures) which increased time on site 250%

Negotiated publishing deal with Chronicle Books (Dead Inside: Do Not Enter - Sept '11)

“People's Choice” and “Best Community” Awards, SXSW, 2009

Pixel Awards “Peoples' Choice Award,” 2009

Honoree: Webby Awards, 2009

Manage user acquisition for over 20 mobile applications, resulting in acquisition of over 500,000 registered users

Successfully triaged customer complaints, feedback, refunds and other community issues

Created and directed monthly contests to increase brand awareness and create a more robust user environment

Managed marketing of multiple wallpaper/ringtone mobile applications, resulting in 60% improvement in 2007 and 2008

Analyzed daily sales data and trends and used findings to successfully re-merchandize applications and capitalize on market conditions

Proactively directed creative team, anticipating needs of users and trends in marketplace and implementing product changes that drove improved usage